¿Cómo te conviertes en jefe de marketing de ventas?

I find it very important to understand your company's financial performance and budget goals. Working backwards from there will set the expectation of what sales needs to accomplish to grow the company. Weaving those financial goals into a mutually beneficial and motivating compensation plan is key.

Becoming a Head of Sales and Marketing typically requires a combination of cross functional experience, Progressive responsibilities, Continuous learning, Networking, demonstrating the ability to drive revenue growth and cultivating a diverse skill set encompassing both sales and marketing competencies.

Before stepping into a leadership position in sales marketing, it's crucial to establish a clear vision and measurable objectives. Set SMART goals (specific, measurable, achievable, relevant, and time-bound) for both yourself and your team, ensuring alignment with the broader business objectives. Identify key performance indicators (KPIs) to track progress and impact, encompassing metrics like lead volume, conversion rate, revenue, and customer satisfaction. This strategic approach provides a roadmap for success and enhances your ability to drive meaningful outcomes in your leadership role.

Think strategically and contribute to the overall business strategy. be adaptable and open to change. Build and lead a high-performing sales and marketing team.

It amazes me how so many people go past the most obvious thing you MUST do to be promoted to the head of sales or sales management.... Kill it at your own area of responsibility. If you are a seller crush your number and you will earn the right to be considered, but if you sacrifice performance today for tomorrows goal, don;t be surprised if you are starting over at another company before reaching it.

Becoming a sales leader is a combination of experience (that gut feeling while handling a deal) and hard core data. As a sales leader it is important to understand and analyze data in order to achieve the desired results in the desired time frame. Thus a hand on experience with tools like tableaux or power BI comes in handy (of course XL is the basic requirement). In addition, CRM tools to manage deals is critical but the right CRM (proprietary like HubSpot or open like odoo or suiteCRM) for your business is utmost important. Therefore, a data driven leader who handles the revenue gen stream with his experience can scale up the ladder a faster pace delivering the desired results.

Over time most of us get experience. This is not to be confused with getting smarter or better abilities. What I found is that with experience you get more aware of how little you know and to not make assumptions based on "truths". Learning is not about reading books, it's about constantly evaluating yourself, your identity and the decisions you make to get a little bit better each day. The title has little to nothing to do with what you actually are capable of.

Know who you are!! Your experience, expectations and limitations! Don’t let anyone define how you prosper. Build a network of relationships, sell the sellers. Have people better invested in various verticals or markets do the digging for you. Beats cold calling!!

Developing skills in sales requires several components that take years to master. A sales professional must be open to learning from those before you, not be afraid to fail or receive a "no", ask as many questions as possible, act as a chameleon to accommodate customer requests, collaborate with team members and upper management, accept constructive criticism, then pass along these honed skills to those up and coming.

Today, sales boss or management positions require 4 fundamental pillars: 1. Define Goals. 2. Personal motivation. 3. Support and Monitoring of goals. 4. Share new strategies. With these 4 pillars, any face-to-face, online sales team or marketing campaigns have a 50% greater chance of success due to correct bilateral communication.

Don't miss any opportunity to find mentors, industry figures and potential collaborations who can provide valuable information, guidance, support and direction. A person you meet anywhere, at any time of the day can create great business opportunities for you.

Advancing your career in sales marketing is significantly enhanced by building and nurturing a robust professional network within your industry and niche. Actively seek opportunities to connect with peers, mentors, influencers, and potential partners who can provide valuable insights, guidance, support, and referrals. Participation in industry events, webinars, podcasts, and online forums is crucial, allowing you to showcase your expertise, learn from others, and create valuable connections that can contribute to your career growth.

Construye una Red de Contactos: Cultiva relaciones sólidas en la industria construyendo una red de contactos. Participa en eventos, seminarios y grupos profesionales relevantes. Establece conexiones significativas que puedan proporcionar insights, colaboraciones y oportunidades de desarrollo profesional. Usa y explota herramientas de CRM, y generación de leads como Sales Navigator

Everyone knows that connections are crucial - but they don’t happen by accident. You have to proactively go out and earn a great network. A network has much more to do with how you actively and continuously engage - rather than what you have achieved or the familiarity.

Build your strong network with excellent services and products offerings. I have seen a lot people prefer to go with good services and support.

Aux techniciens professionnels de la vente, je favorise les personnalités, les gens qui humainement donnent envie. Je privilégie l'engagement, le partage des valeurs et l'émotion au savoir faire aguerri, sur de soi, certain de sa réussite. Je donnerai toujours plus d'attention au challenger enthousiaste qu'au champion convaincu de son talent. Vendre est un éternel recommencement qui demande d'être enjoué car c'est un jeu dont l'enjeu est toujours le je. Découvrir, comprendre, solutionner, gagner ensemble. Aimer les gens, être empathique, garder un cap, s'adapter, aimer convaincre, ce sont pour moi des qualités propres à certaines personnalités rares qu'il faut savoir détecter dans une certaine harmonie pour créer une équipe.

Aligning with your company's culture is paramount. While having the best skill set is valuable, it's more important that team members resonate with the values and dynamics of your company and team. Ensuring a harmonious fit contributes significantly to the overall success and cohesion of the team. You want your team structured in a way that allows each member to receive dedicated time from their leaders for collaboration and coaching is essential. Setting up your team for success involves providing them with the necessary tools, knowledge, and support to seamlessly integrate into their role. Ensure tools and training materials are clearly defined and accessible.

What I found to be crucial is the ability to understand needs and build strong, loyal and value-based relationships, not only with clients but also with your colleagues. To be leader and support.

Become a leader, I don't think only how to become the teams head who they should obey but more to how to communicate with them with ease to let them be open and discuss with you. And sales is not just a number to be targeted but to targeting the team to grow and be a goal achiever.

Patience is key, you need to establish time to build a relationship with your customers in order to understand them, their needs and their goals. You need to be able to have their trust so they look for you when they need help. If you are not patient you might loose a customer just because you didn't wait until they where ready to proceed. Create relationships that last long and selling will become a part of that relationship.

Becoming a head of sales and marketing a person should possess a blend of pertinent experience, educational background, practical skills, work history, as well as an astute aptitude for analysis, organization, and creative thinking.

As a successful head of sales marketing, continuous monitoring and optimization of your sales marketing strategy are imperative. Utilize data and feedback to assess the effectiveness of your campaigns, channels, and tactics, identifying areas for improvement or adjustment. Experiment with new ideas and approaches to enhance lead generation and qualification. Seek input from your team, sales counterparts, and customers, incorporating their suggestions to refine your strategy. This iterative process ensures that your approach remains dynamic and responsive to evolving market conditions and customer needs.

To optimize - ask questions. As your current clients why they are working with you? What they like and what they don`t. Especially ask your new clients why they chose you, not your competition. Ask your leads that didn`t convert why they chose someone else. Dialogue with real people will always provide much more insight than any number. Establish feedback loops as a separate process and everything will be good.

Optimiza tu Estrategia: Refina constantemente tu enfoque estratégico. Trabaja en colaboración con tu equipo para desarrollar estrategias de marketing y ventas efectivas, adaptadas a las necesidades cambiantes del mercado y alineadas con los objetivos de la empresa. Utiliza metodologías como la Estrategia Emergente o la Cascada Estratégica, esto te puede dar guías de como hacerlo muy superiores a las tradicionales Planeaciones estratégicas o el DOFA

Understanding your brands core demographic or target demographic will allow you to strategically target specific neighborhoods, towns, and even down to the accounts. Distribution and reorder rate is great, but select accounts with high velocity turns can drastically change the flow of goods into the marketplace.

Define what to showcase and most importantly - why. If it is a report for the CEO, it can be a single number - ROI, that is what he/she is interested in. If you need to motivate your team, showcase the most successful case for the last year and emphasize each role in this project. If you need to teach someone, break down the lost case, try to find out why this happened and how to avoid it in future.

1) Keep it simple in your reporting 2) Acknowledge collaboration and contributions 3) Benchmark against baselines 4)Make describe next steps to continued success. Best time to ask for resources is when you are winning!

Analyze what worked as hard as you analyze what didn’t. Make sure to demonstrate the ROI (even if intangible) on your campaign efforts as not all marketing has a quantifiable return that can be measured immediately.

By showcasing your results, you will improve the company's confidence in your abilities, and this will give you the freedom to decide on strategies without interference.

If you don’t believe in your product, if you were a potential customer and not impressed with your sales presentation, and if you would not buy and use the product you’re representing, then you’ll never succeed.

The first one that needs to be convinced to buy your product or service, is you. Then you can succesfully sell it to anyone. People are used to saying no to something new, but if you can identify the area in which your product or service fits your customer, you can always turn that no into an "of course."

It is so much easier to sell and/or market something you believe in personally. It’s hard to understand this until you experience it.

Mastering multiple languages is a crucial skill that can significantly enhance your professional repertoire. Aim to achieve proficiency in both English and Spanish, and if feasible, dedicate time to acquiring proficiency in additional languages. This not only expands your possibilities but also cultivates adaptability, fostering clear and effective communication across diverse contexts.

Make a point of being the most informed person in the room. Never stop learning new skills and remember people buy people, not products!