¿Qué haces si tus tareas de marketing de contenidos están abrumando tu agenda?

Prioritising your tasks is one of the biggest challenges that I feel everybody should learn to tackle. This is the biggest help yet the biggest setback for you. If you fail at aligning what to do first and what to do last, you automatically end up achieving nothing. You must identify what needs to be done right in the beginning and it should be done without any barriers. Once you set your goals, it will help you in keeping them achievable.

Prioritising your tasks is essential. And there’s a great analogy that I learned in Reforge’s Marketing Leadership course: The jar represents your capacity of work to do in a day. You have sand, pebbles and rocks, which represent your tasks. Sand - little jobs to do. Less critical tasks. Pebbles - secondary tasks. Rocks - the most significant tasks that will contribute most to your OKR (Objectives and Key Results). You can fill your glass jar with whatever you need to. But remember, you have a finite amount of space in the jar. What do you prioritise? Rocks. Is there room for pebbles and sand? Maybe, but you should prioritise them by the progress each task will help you toward your OKR when completed.

Assess your priorities Before diving into content creation, take a step back and assess the big picture. Here are some questions to guide you: What are your top marketing goals? Are you aiming to increase brand awareness, drive website traffic, or generate leads? Who is your target audience? Understanding their needs and preferences will help you create targeted content that resonates with them. What are your key performance indicators (KPIs)? How will you measure the success of your content marketing efforts? This could involve website traffic, engagement metrics (likes, comments, shares), or conversion rates. What resources do you have available? Consider your time, budget, and team size when planning your content strategy.

Identify which content tasks are the most urgent and crucial. Prioritize completing those tasks first to maintain control and efficiency.

When content marketing tasks overwhelm your schedule, prioritize your tasks based on impact and urgency. Use tools like content calendars for better planning. Delegate tasks if possible, and consider outsourcing to freelancers or agencies for specialized tasks. Automate repetitive tasks with software. Break down projects into smaller, manageable tasks and set realistic deadlines. Dedicate specific times for content creation to avoid burnout. Continuously review and adjust your strategy to ensure you're focusing on the most effective tasks. Remember, quality over quantity.

Start by identifying tasks that can be delegated to team members or freelancers based on their expertise and availability. Assigning responsibilities such as content creation, graphic design, or social media management allows you to focus on high-priority tasks while ensuring that all aspects of your content marketing strategy are covered. Additionally, outsourcing certain tasks to external professionals or agencies can provide specialized skills and resources, particularly for projects requiring technical expertise or scalability. By effectively delegating and outsourcing, you can streamline your workflow, reduce stress, and maintain productivity in your content marketing efforts.

Delegating or outsourcing task and jobs can be one of the convenient ways to ease your productivity as a content creator. This will ease the affairs, time and connection of reaching your audience with the secured messages you are passing across to make it more meaning and impactful.

Delegating or outsourcing parts of content marketing is a practical approach that boosts productivity and ensures the ability to expand and maintain quality in content marketing efforts. By taking this approach, you can optimize resource use and focus on tasks where your input is most valuable.

Delegating or outsourcing the tasks is what I find is helpful in content marketing. We can utilize the strengths and skills of other team members which not only streamlines the process but ensures attention to detailing. It lightens the workload and cultivates a sense of ownership amongst the team members.

Coloquei na minha cabeça que não é preciso fazer tudo sozinha. Confio nos meus colegas de equipe e compartilho com eles as tarefas que preciso de ajuda, para garantir que cada tarefa seja realizada com eficiência. Assim consigo me concentrar nas áreas onde minha contribuição é mais importante.

Automating your content with the right tools helps in navigating the process of attaining a great workflow. As an individual or brand who wanted creativity and productivity in their endeavors using an automation and tracking tools will help you organize your content with the indicators of urgent and important.

Die Automatisierung deiner Inhalte mit den richtigen Tools hilft dabei, den Prozess der Erreichung eines großartigen Arbeitsablaufs zu steuern. Als Einzelperson oder Marke, die Kreativität und Produktivität in ihren Bemühungen wünscht, können dir Automatisierungs- und Tracking-Tools helfen, deine Inhalte mit den Indikatoren für Dringlichkeit und Wichtigkeit zu organisieren. 🎯

My content production workflow at Checkatrade is automated. The automations I created easily save myself, my in-house team and freelance copywriters at least 2,000 manual actions a month. This saves a lot of time, keeps costs down, keeps our content calendar on track, and reduces the risk of human error by doing a lot of the manual work for us in organising and managing the workflow.

→ Utiliza herramientas para automatizar tareas repetitivas como la publicación en redes sociales o la creación de correos electrónicos. Ejemplo: Husbpot. → Optimiza tus procesos: Busca maneras de hacer las tareas más eficientes, como usar plantillas o crear flujos de trabajo.

One thing Ive found helpful is email marketing automation. Adopting an email marketing automation platform can revolutionize the way you manage email campaigns. These tools offer features such as email scheduling, audience segmentation, and personalized content delivery based on user behavior. By automating email workflows, marketers can nurture leads, distribute newsletters, and engage with their audience seamlessly, without the need for manual intervention. Some example of marketing automation tools: HubSpot, Mailchimp, ActiveCampaign, Pardot, Marketo, Drip.

This approach involves revisiting previously created content pieces to identify areas where they can be improved or adapted to align with current trends. By repurposing content, such as transforming blog posts into visually appealing videos or informative infographics, you can extract maximum value from your existing assets while reaching new audiences across various platforms. Furthermore, updating content that has become outdated ensures its continued relevance and effectiveness, ultimately alleviating your workload while maintaining a consistent brand presence and fostering ongoing engagement with your target audience.

I think a great idea is to identify topics that performed very well in the past and remained relevant over time. You can republish them with minor updated or tweaks. This can help attract new audiences or re-engage existing ones. Promoting that content across different channels can help maximize its impact and reach.

With content tasks, I think it's always a good idea to have a story bank, social media post bank etc. It is certainly hard to create one as it takes a lot of time and dedication, but definitely helps when tasks get overwhelming. Let's be honest creating good content takes time and creating a bank will help you on your not-so-creative days. Rehashing existing content strategically is helpful too.

Particularly when working for a global organization, to streamline efficiencies, having one source of contents and messaging is essential. There will be localization done to the content so the message resonates, but there should be one source of truth, and that helps not only build brand recognition and consistent messaging but utilizes resources effectively.

I maintain a curated list of backup content, known as "plan B," which includes reshaped content that has previously performed well, easily adaptable creatives, engaging memes, and evergreen content suitable for multiple shares. With these resources readily available, I alleviate concerns about content upload delays. In case of emergencies, I always have a fallback option. This preparedness affords me the luxury of a relaxed state, allowing me to proceed with planned content without feeling rushed or pressured.

Lernen ist ein fortlaufender Prozess, der nie endet oder enden sollte. Indem du auf dem neuesten Stand bleibst, Trends in Bezug auf deine Nische verfolgst, und neues Wissen aufnimmst sowie deine Fähigkeiten weiterentwickelst. 🎯

Learning is a process that never tends to end or end, by keeping up-to-date, staying on trends in related to your niche, unlearning and re-learing and upskilling your self. It is very important in today workplace in the development & upskilling of the employee for the gowth of the company towards acheiving their goal and mission.

Learning is a continual process. You have to stay on top of your training and learning. It improves you as a marketer and provides you with new and innovative ways to add to your content and marketing strategies.

I prefer the mantra learn AND improve. I think overall it's better to do both well than to do one thing half arsed. None of us know it all, so the more we can keep our skills up to snuff, the better.

Im agilen Projektmanagement ist der Weg das Ziel. Der Weg besteht dabei aus permanenten Anpassungsprozessen, die dennoch Zwischenziele erreichen helfen. In diesem Vorgehen (iterativ u. inkrementell) liegt der Vorteil, dass man ständig lernen und anhand dessen verbessern kann. Dieses Vorgehen ist aus der Softwareentwicklung heraus entstanden und manifestiert sich in Methoden wie Scrum. Aber auch im Content Marketing ist die Herangehensweise von großem Vorteil, gerade in kleineren Teams wird so Beschleunigung aufgenommen und viel erreicht in deutlich kürzeren Entwicklungszyklen.

Allocate dedicated blocks of time on your calendar for specific content marketing activities, such as brainstorming, content creation, editing, promotion, and analysis. Set boundaries and minimize distractions during these focused work sessions to maximize productivity and efficiency.

Um Produktivität, Ergebnisse und Frieden im Content-Marketing zu maximieren, solltest du einen Tag pro Woche dafür einplanen, deine Beiträge rund um ein zweiwöchiges Ziel zu planen und zu planen. So können die sozialen Medien für dich arbeiten, anstatt dass du täglich von der Angst geplagt wirst, was du posten sollst. 🎯

When feeling overwhelmed and struggling to find balance, any further advice may seem futile. Prioritizing tasks is often easier said than done, especially when everything appears urgent. The idea of automating and delegating content marketing tasks may initially seem like adding more to your plate, potentially increasing your sense of overwhelm. When I feel overwhelmed at work, I go to a quiet room and meditate for 10 minutes. This practice reassures me that taking 10 minutes for myself is hardly going to bring everything crashing down—least of all our content marketing funnel. It helps me regain balance and reminds me how to view things with perspective. Afterward, I go back to work with a renewed sense of focus.

Taking some distance from your work can return its worth in gold. A fresh mind IS gold. The variety of your free time activities will enrich your mind and approaches when you get back to creating content. Can even bring originality into your professional results. Most important, try not to think at all about work when you are off it.

Another neat set of recommendations though ‘balancing and relaxing’ are nearly impossible for committed content marketers. In my experience, it is most beneficial to focus on the business area that needs the most attention. This can include courting a waning demographic base, emphasizing the unique benefits of a struggling product line, or engaging in a full on corporate refresh. I suppose these fall under the ‘assessing priorities’ category however I think it’s critical to be nimble on a day to day—or even hour to hour—basis. Though marketers may feel an intense pressure to produce, audiences generally appreciate brevity and relevance over quantity and word count.

Here’s what else to consider: Regularly review and adjust your content marketing strategy based on results and feedback. This helps ensure you are focusing on the most effective activities. Also, set realistic expectations and deadlines for your content projects to avoid unnecessary pressure. Collaboration and communication within your team can also help distribute the workload more evenly and make your content marketing efforts more sustainable.

1. Don't start from Zero. 2. Prioritize tasks. 3. Segment them. 4. Schedule over the time. 5. Use a solid management system for the process. These steps can help you achieve what do you want to do and minimize the hustle may happens.

it's crucial to take a step back and reassess the situation. I prioritize tasks based on their importance and urgency, focusing on those that align most closely with our content marketing goals. Breaking down tasks into smaller, more manageable steps helps me tackle them more effectively without feeling overwhelmed. I also explore options for outsourcing or delegating tasks that others can assist with, allowing me to concentrate on key responsibilities. Implementing time-saving tools and automation where possible helps streamline processes and reduce manual effort. Additionally, I make sure to take regular breaks and practice self-care to maintain productivity and avoid burnout.

Use AI tools to fasten up the projects. Every no, is an opportunity lost unless completely impractical. Would you rather have an overwhelming hour or year. Choice is in the hands of a writer. Keep in mind, that writing professionals are not only involved in biting the human competition and the artificial too today. Work smarter in setting your schedule and tasks.

Chunk it Down: Break large content creation projects into smaller, more manageable tasks. Time Blocking: Schedule dedicated content creation blocks in your calendar. Batch Similar Tasks: Group similar tasks together. Focus on Systems: Develop a repeatable system for content creation. Consider Help: Delegate tasks if possible.