¿Cuáles son los principales tipos de roles y responsabilidades de visual merchandising?

Visual merchandising is not only about creating appealing displays,It needs to be more analytically and logically portrayed keeping the brand identity in Mind. A visual merchandiser oversees the look and feel of the brand.Its important to have a strategic mindset behind every display that a visual merchandiser creates to drive sales that needs to be budget effective,feasible and purpose driven as well. An eye for details is a must for visual merchandiser.

VM is a vital role at the store because you'd be responsible for creating visually appealing display, arrange product to right place and maintaining the overall look and feel of the store to attract the customers and enhance their shopping experience. You'd work on layout design, windows display, mannequin and Wall to ensure the store's aesthetic refects the brand's image while driving sales and customer engagement.

Beyond generic VM job responsibilities, a Visual Merchandiser is the Eyes and the Soul (inspiration) of the store(s). A professional who sees things that no one else sees, and creates their presence throughout the store and delivers a clear and consistent message.

Un Visual Merchandising además de tener una gran sentido estético, también debe tener liderazgo y tener conocimientos comerciales para poder trabajar en linea con el área comercial de la tienda y a su vez tener liderazgo para que los equipos sigan sus instrucciones de cara a la linea visual.

A visual merchandising manager is essential for a company’s profitability. They develop and implement the visual strategy, ensuring consistent and effective displays across all locations. By coordinating with store managers, merchandisers, and marketing, they drive product visibility and customer engagement. Using sales data and feedback, they optimize displays to boost traffic and sales, making this role a key factor in increasing revenue and brand success.

Visual Merchandising Manager - Display Design - Product Placement - Collaboration - Trend Analysis - Store Layout - Staff Training - Inventory Management - Performance Evaluation

You're setting the scene, making sure everything's on point, and that the story is being told right, whether it's for a region, division, or the whole company. You gotta coordinate with everyone; visual merchandisers, store managers, marketing team, vendors - ensuring the look and feel is consistent and hitting the mark across all locations. You're also watching the performance, customer feedback, sales data - finding what's working and what needs a tune-up. So, you want to be a visual merchandising manager? You need to know your stuff, have a strategy, lead like a boss, and have an eye for detail. It's not just a job, it's a calling. And trust me, it's one of those roles that can make or break a brand. So, get ready to bring your A-game.

Un Gerente de Visual Merchandising debe tener un visión estratégica , comercial y mucho método de trabajo para poder llevar a cabo la estrategia de la empresa en la tienda fisica. Es importante que sea un lider a quien vean como referente , que esté al tanto de las tendencias del área y que tenga una gran experiencia en Visual Merchandising desde la operatividad de una tienda hasta manejar la estrategia de una compañia.

1. Developing the overall visual merchandising plan: - Analyzing sales data, customer behavior, and industry trends to identify opportunities. - Establishing brand 2. Managing the visual merchandising team: - Hiring, training, and supervising visual merchandisers and display artists. - Delegating tasks and coordinating the implementation of visual plans. 3. Overseeing the visual merchandising budget: - Forecasting and managing the budget for fixtures, props, and other visual elements. 4. Collaborating with other departments: - Working closely with marketing, product, and store operations teams. 5. Staying up-to-date with industry trends and best practices: - Attending trade shows, workshops, and conferences.

𝟯. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗥𝗼𝗹𝗲: Responsible for the creative design and conceptualization of visual displays, often working on window designs, product displays, and special event installations. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Creating sketches, 3D renderings, or mock-ups of visual concepts that reflect the brand’s image and resonate with target customers. They collaborate with the VM Manager and product teams to ensure designs are innovative, feasible, and aligned with current trends. Their role is essential for bringing creative concepts to life, offering a fresh, artistic perspective to the brand's presentation.

‪Planit : Job Profiles : Visual Merchandiser Interior Design ...‬‏ Visual merchandisers, sometimes known as display designers, arrange attractive displays of goods, in a shop window or in the shop itself. They may also be involved in business aspects, such as monitoring sales and analysing figures

Get. Off. The. Computer. CAD is great and can do so much and the humans who can create with it are extremely talented. But nothing beats getting your hands on the product, fixtures and hardware yourself to see how your ideas are translating. There are several variables that never change! For example - the number of merchandisable inches/feet that are available on any given wall, rack, or table. Second- the space itself. In many cases, not all stores are built equally. Can you account for say 1900 different selling floors - no of course not. That’s what you have visual merchandisers for. Understanding variation in architecture, types of fixtures is important. BE AWARE and get yourself out to a store and play once in a while!

A visual merchandising designer is responsible for creating and developing the visual concepts and elements for the store displays. They use their artistic skills and knowledge of design software ( Adobe software and Autocad) to produce window displays, signs, interior displays, floor plans, and promotional materials. They also collaborate with visual merchandisers, suppliers, and other stakeholders to execute the visual merchandising strategy.

Design Related to Sales A sales-related designer is responsible for creating and developing concepts and materials related to sales for a store, a brand, or a project. They collaborate with the sales manager, marketing team, and suppliers to translate sales-related goals into innovative and engaging designs. They also work with the production team, suppliers, and contractors to ensure that sales-related designs are executable, cost-effective, and of high quality. A sales-related designer should have a flair for creativity, proficiency in design software, and a good knowledge of the retail industry and customer behavior.

As a visual merchandising coordinator, your job duties are to anticipate consumer trends, plan visual displays for product placement, and create detailed retail shelving designs for in-store teams to implement

A coordinator for a vision must be creative and innovative and able to solve problems and problems with various challenges. Also, Bala must have teamwork and coordination in order to cooperate with all team members and pursue the common goal in the best possible way. In addition, communicating with customers and their needs is also of great importance to improve the pleasure of the shopping experience and take the visit to a higher level.

A visual merchandising coordinator is responsible for supporting and assisting the visual merchandising team in various tasks and projects. They help with the planning, installation, maintenance, and removal of store displays. They also handle the inventory, ordering, and delivery of display materials and equipment. They also communicate with store managers, staff, and customers to ensure the smooth operation of the visual merchandising process.

A successful coordinator is communication and strong relationships between store managers and central offices, and the points that the organization approves, according to the rules of the organization, along with visual merchandising managers, and coordinate the communication between the two parties, and provide analysis and analysis to Do it carefully. To consider

𝟰. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 𝗥𝗼𝗹𝗲: A logistical role that supports VMs by handling the coordination of display materials, fixtures, and other elements. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Managing inventory, tracking display items, and maintaining storage. Coordinators often assist in setting up displays, ensuring the VM’s creative vision is practical and achievable on the ground.

As a visual merchandiser, you'll promote retail brands, products and services in-store, in catalogues or online. You may also work with museums and galleries or create visual concepts for events

A consultant in this field should first examine the nature of sales and how it is related to the consumer, the consumer should take a decision and examine the way it appears in reality or in fixed times and implement solutions to prevent challenges. Check it out and get in touch with the coordinators

𝟱. 𝗩𝗶𝘀𝘂𝗮𝗹 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝗱𝗶𝘀𝗶𝗻𝗴 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝗥𝗼𝗹𝗲: An external expert who offers insights, strategies, and guidance to enhance a brand’s visual merchandising approach. Often, consultants work with various brands to improve their visual merchandising practices. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: Analyzing a brand’s current visual merchandising strategy, identifying areas for improvement, and recommending changes. They might assist with store design, layout optimization, and strategic planning for visual merchandising that aligns with the brand’s goals. A consultant brings a fresh, experienced perspective, helping brands stay competitive and innovative while optimizing their customer experience.

En mi experiencia como Consultora de Visual Merchandising, el rol es entregar las herramientas y estrategias idóneas para fortalecer el ADN de marca , la experiencia de cliente y mejorar la rentabilidad de los puntos de ventas desde acciones de Visual Merchandising. También entregar y estandarizar lineamientos visuales a través de manuales e instructivos. Su rol es formar y capacitar a los equipos de ventas entregando herramientas fáciles y concretas para obtener las habilidades de VM , y a su vez capacitar a los equipos de Visual para convertirlos en especialistas del área.

El Visual Merchandising es quien aplica las estrategias de exhibición que permiten potenciar las ventas y destacar el producto de manera armónica y enfática hacia el ADN de la marca.

I strongly believe that Everything we do as Visual Merchandisers has a direct impact on the business. I find myself fortunate to have worked with a lot of different categories in retail. I always suggest my fellow VMs to be in connect with the Buyers / Merchandisers because it helps to decide how to display the products in the manner they are bought. Eg. The same t-shirt in different colors bought in bulk should be displayed as a grouping product. A t-shirt which is a part of a story / theme / collection should be displayed along with the different products within the collection range. This brings out the potential in the products.

The aim is to aim of visual merchandising is to sell the product through the means of visual display, making the product enticing, exciting and appealing, in accordance with the company’s vision and aims, strategically aiming a certain age group, trends and requirements. The potential customer has on average of 8-10 seconds to decide if an appealing display will lure them into the store or not… it is selling with sight and curiosity that will lure the potential customer to walk in and/or consider a purchase..

Los puntos más importantes: - Entender el comportamiento del consumidor. - Guiar fácilmente al cliente dentro de la tienda sin necesidad de contacto con un dependiente, la señalización de los espacios es clave. - Incluir displays que dejen ver los usos principales del producto. - Las transiciones entre categorías deben permitir un recorrido fluido y de expectativa (que más puedo conseguir) - Mantener un lenguaje de marca con el que el consumidor se familiarice cada vez más.