¿Cuál es la forma más eficaz de llevar a cabo un ejercicio de mapeo de grupos de interés para las iniciativas de sostenibilidad?

In my experianse, effective stakeholder engagement aligns seamlessly with organizational strategy, mission, and operations, aiming for mutually beneficial outcomes. Key questions for crafting an engagement purpose and scope include: 1. Objectives of sustainability initiatives and what specific goals do you aim to accomplish; 2. Alignment of sustainability initiatives with organizational goals; 3. Identification of essential stakeholders for effective engagement; 4. Purpose and benefits behind engaging with these stakeholders,how will their involvement benefit your sustainability efforts?; 5. Specific results targeted and measures of success for engagement; 6. Anticipated short-term impacts post-engagement, contributing to initiatives goals.

The best way to conduct a stakeholder mapping exercise is to first have an "outward-in" look into your organization, and review the purpose. Your sustainability stakeholders emanate from your company's commercial existence. It is your materiality of carbon/circularity/human rights impact with the different stakeholders, which will eventually determine where your priorities will lie between your suppliers, employees, customers, consumers and many others directly/indirectly affected by your operations. Everything else, follows this basic ground-work.

Before starting a stakeholder mapping exercise for sustainability initiatives, you need to identify: 1. Sustainability Goals: Specific environmental, social, and governance (ESG) objectives you aim to achieve. 2. Initiative's Scope: Geographical reach, sectors, industries involved, and the sustainability aspects (environmental, social, governance) it addresses. 3. Purpose of Stakeholder Mapping: The main aim, such as understanding stakeholder interests, building partnerships, or identifying challenges

The most effective way to conduct a stakeholder mapping exercise for sustainability initiatives is to start by identifying all relevant stakeholders, including internal and external parties such as employees, customers, suppliers, and community members. Next, categorize these stakeholders based on their level of influence and interest in the sustainability initiatives. Finally, engage with each stakeholder group through targeted communication and collaboration efforts to build relationships, gather feedback, and ensure their support for the initiatives.

The most effective way to conduct a stakeholder mapping exercise for sustainability initiatives is: 1. Identify stakeholders: Identify all individuals, groups, and organizations affected by or influencing sustainability initiatives. 2. Prioritize stakeholders: Determine the importance and influence of each stakeholder on the initiative's success. 3. Understand interests and expectations: Engage stakeholders to understand their interests, concerns, and expectations regarding sustainability efforts. 4. Analyze relationships: Map out connections and interactions between stakeholders to identify potential collaborations and conflicts.

Start by identifying internal stakeholders within your organization, such as employees, management, and board members, who play a direct role in implementing and supporting sustainability initiatives. Then, expand your scope to include external stakeholders such as customers, suppliers, investors, government agencies, non-governmental organizations (NGOs), and local communities who may be impacted by or have an interest in your sustainability efforts.

In my experience, your stakeholders probably more than you think! these questions help you identify your stakeholders: Who are the key decision-makers? Who are the gatekeepers to the stakeholders you wish to engage with? Who holds influence over whether or not your sustainability initiatives are successful? Who benefits—directly or indirectly—from your sustainability initiatives? Who may be harmed—directly or indirectly—from your sustainability initiatives? Who needs to be informed about your sustainability initiatives? Who do you consult or ask for advice? Who will be interested in your sustainability initiatives, despite not being directly affected or involved?

Doing benchmarking on industry peers might help to fast track your stakeholder identification. If this is your first time doing it, other companies may have already done the work of identifying key stakeholder groups such as the right customers groups, NGOs, regulatory bodies and more. Of course some will remain unique to your company but there's no need to reinvent the wheel.

Fazer o mapeamento em forma de nuvem ao invés de lista, usando softwares de brainstorm, é uma ótima forma de hierarquizar e visualizar a cadeia de stakeholders de uma maneira mais clara.

To identify stakeholders for sustainability initiatives, first establish criteria for inclusion, focusing on influence, impact, and interest in the project. Consider stakeholders' ability to effect change and their vulnerability to the issues addressed. Then, utilize various methods for identification: consult internally with your team, conduct external research on similar initiatives, engage in brainstorming sessions, and apply stakeholder analysis tools. This approach ensures a thorough understanding of all relevant parties, from those directly involved to more peripheral groups, ensuring comprehensive engagement planning.

From my experience, stakeholder engagement serves various purposes, including building relationships, gaining feedback, enhancing brand reputation, managing risk, fostering innovation, and maximizing impact. Analyzing stakeholders involves understanding their needs and interests alongside your own. This can be accomplished by posing three questions: What are your reasons for involving stakeholders in this initiative? What contributions do you seek from them? Why does the stakeholder wish to participate in this initiative? What do they seek from your involvement, and what are their needs and interests? Do your objectives align with theirs? Can you tailor engagement strategies to achieve mutually beneficial outcomes for both parties?

-Map Influence & Interest: Categorize stakeholders on a matrix by their influence over and interest in the project to identify engagement levels needed. -Assess Impact: Evaluate each stakeholder's potential impact on your initiative, both positive and negative. -Prioritize Stakeholders: Based on influence, interest, and impact, prioritize stakeholders to focus engagement efforts where they are most needed. -Understand Expectations: Identify what stakeholders expect from the project, including their goals and concerns. -Identify Opportunities & Risks: Analyze how stakeholders can offer opportunities or pose risks to your initiative.

Don't overlook internal stakeholders (employees, managers, executives) as they can significantly influence the success of your initiative. Also, remember that stakeholders' expectations and influence can evolve over time so regularly update your stakeholder analysis to reflect these changes and adjust your actions accordingly.

1. Create a Stakeholder Map Matrix Draw a two-dimensional grid with one axis representing 'Interest' (low to high) and the other 'Influence' (low to high). 2. Identify Stakeholders List all stakeholders identified during the identification phase. 3. Categorize Stakeholders High Influence, High Interest: Key players to actively engage and closely manage. High Influence, Low Interest: Keep satisfied and adequately informed. Low Influence, High Interest: Keep informed and consult on major issues. Low Influence, Low Interest: Monitor, but do not overwhelm with information.

While it’s good to focus on high influence or high interest stakeholders, don’t ignore those with low influence or interest. They might become important in the future, or they might have unexpected influence or insights (e.g., interns might typically have had less influence but over time they might rise within the organisation and become key decision-makers). Therefore, it’s important to engage all stakeholders in the process from the beginning.

Begin by identifying all potential stakeholders, including internal and external groups affected by or having an influence on the sustainability initiative. In a renewable energy project I led, we categorised stakeholders into groups such as local communities, regulatory bodies, investors, and NGOs, enabling us to tailor our engagement strategies effectively. Utilize tools like the power/interest grid to evaluate each stakeholder's level of influence over and interest in the initiative. This approach was instrumental in a corporate sustainability program where we mapped stakeholders on the grid, prioritising engagement with those having high interest and influence, ensuring efficient allocation of resources.

In our experience, the most effective stakeholder mapping exercises begin with clarity of purpose—understanding not just 'who' our stakeholders are, but 'why' they are important to our sustainability goals. Engaging in open dialogues, leveraging diverse communication channels, and adopting a continuous feedback loop have been key. This approach not only identifies but also prioritizes stakeholders in relation to their impact and interest in sustainability efforts. By integrating these insights into our strategy, we've seen how a well-conducted stakeholder mapping exercise can transform challenges into collaborative opportunities, driving our initiatives forward with shared vision and commitment.

Conducting a stakeholder mapping exercise for sustainability initiatives involves a strategic approach to identify and prioritize key stakeholders by: 1. Clearly outline the objectives of the Sustainability initiatives. 2. Categories stakeholders based on influence level and interest in the presented sustainability initiatives. 3. Evaluate to mapping the importance of each stakeholders based on their influence and interest. 4. Visualise the relationships between stakeholders, identify connections, collaborations or conflicts among them. 5. Seek feedback from stakeholders to validation the initial mapping. 6. Develope a communication plan and channels. 7. Integrate the stakeholders insights into the sustainability initiatives.

After mapping, you'll need to engage with your stakeholders. This might require different engagement mechanisms depending on who you’re dealing with. For instance, employees might be engaged through workshops or team meetings, while customers might be engaged through surveys or social media. Set up a schedule to allow them to plan ahead, set time aside, and know what to expect every time you engage with them.

When it comes to learning how to manage your stakeholders effectively, consider the framework AA1000 Stakeholder Engagement Standard. It's a fantastic resource to help you navigate the complexities of stakeholder engagement. if I had to recommend a specific part, I would focus on: section 3.3.2 Stakeholder identification: This section explains 5 key criteria for assessing your potential stakeholders and deciding which ones are key in a simple way. section 4.1.2: It presents 10 engagement models ordered from least to most intense, ranging from "remain passive" to "empower". In addition, each model includes one or more methodologies with which to put the model into practice.