¿Cuáles son algunas formas de volver a involucrar a los clientes potenciales en la venta social?

Realizar un evento virtual (ejemplo: LinkedIn Live) o simplemente una invitación a una breve conversación con un tema específico y de interés, puede generar la interacción que te lleve a retomar a ese cliente potencial. Desarrolla un plan de quick wins donde la premisa sea realizar un barrido de todo lead, buscando una conversión mínima del 30%.

Using a trigger event sounds like a great idea! This way, your prospect will have the notion that you have done your homework and also feel that you're interested in something that's about them.

There's a number of ways to re-engage a prospect leveraging social selling. Here are just a few to aid the discussion: - Happy Birthday - LinkedIn has a nice way of reminding you when someone in your network is having a birthday. - The data you connected - we've been connected since 'x' and I realised we've never spoken... - I noticed you also commented on post 'x' about 'y', I too feel that way about... - I noticed you're connected to so-an-so, how well do you know them... - thank you for dropping a like or comment on my post, it prompted me to look at your profile and I realised 'x' I'd welcome getting your advise on it.

There are more than 20 different ways you can leverage social media to re-engage with your prospects, here are some of my favourites. 1. I notice we’ve been connect for a while and haven’t spoken yet. I try to speak with everyone in my network at least once, after all that’s what networking is all about… 2. I noticed you also liked the post about ‘x’ here’s what I think about it… 3. Happy birthday… 4. Thank you for dropping a like on my recent post, it prompted me to look at your profile and I noticed… Building a relationship takes time. If you think about social media in the same way a real-life experience plays out and what you would actually say to someone’s face, you’ll be engaging with your target audience at scale, in no time.

In social selling, effectively re-engaging prospects hinges on using both external and personal trigger events. While keeping abreast of changes in your prospect's company or industry is crucial, don't overlook the impact of sharing relevant developments from your own business or professional journey. The key is ensuring these updates resonate with your audience's interests or needs. For example, launching a new product that meets their business challenges, or fresh insights from your market research, are great reasons to reconnect. Internal or external triggers aside, remember – successful strategic re-engagement is audience-centric, focusing on adding value to them, not just poking them with nothing meaningful to say.

Sharing content and insight is at the heart of social selling. And if a prospect has distanced themselves from you, then it can be a great way to reconnect. But rather than targeting reconnection and be able to contact them directly, go with the mindset of giving value to them (and others in your core audience). Social selling is founded on the principle of giving value and helping others. If you help a prospect solve a problem or overcome a challenge, they’re far more likely to engage with you directly as a consequence. But focus on the input (the give) and the output (reconnection) will be far more likely to follow.

It’s important to note, however, that spam-tagging is never OK. Tagging implies a relationship that might not yet exist. Inappropriate tagging may inhibit that relationship from growing. Unless you have had a conversation specific to the content you are sharing with the person tagged, you are better off not tagging them. As suggested, you can message them privately letting them know how their influence may have contributed to your post and ask them for feedback.

Sharing valuable content is a crucial aspect of re-engaging prospects in social selling. Here's a step-by-step guide on how to effectively share content to nurture relationships and drive engagement: Understand Your Prospect's Interests: Before sharing content, have a clear understanding of your prospect's industry, role, challenges, and interests. Tailor your content to address their specific needs and preferences. Curate High-Quality Content: Curate content that is relevant, informative, and adds value to your prospect's professional life. Share articles, blog posts, infographics, videos, or other formats that resonate with their interests. Create Original Content: Develop your own content that showcases your expertise.

Sharing content is essential to social selling. To reconnect with a prospect, choose content that is relevant to their interests. Send it directly and explain why you chose it to show thoughtfulness. This can be a great conversation starter and a friendly way to reopen communication.

You need to communicate with your audience and express a desire to fulfil their needs to help them overcome the challenges they may be facing, or offer pathways to help solve their business problems. This is exactly how you add value – by using your insight and knowledge and sharing that through your content and touchpoints.

The keys to referrals are: (1) give first, and (2) give more than you get. Like trigger events, the art of strategically giving referrals lies in being audience-centric. A referral should aim to add value to both parties being introduced; it should not be a one-sided benefit or, worse, of no real benefit to either party. It's also essential to establish beforehand whether your contact is open to receiving referrals. This proactive approach ensures that when you reach out to make a referral, it aligns with the interests and preferences of both your mutual connections, fostering trust and genuine engagement. Done properly, this will earn you the right to ask for specific referrals too.

Asking for a referral can be an effective way to re-engage prospects in social selling. Here's a step-by-step guide on how to do it: Build a Relationship First: Before asking for a referral, ensure that you have established a positive and trusting relationship with your prospect. Engage in meaningful conversations, provide value, and demonstrate your expertise. Choose the Right Moment: Look for opportune moments to ask for a referral. This could be after a successful interaction, when the prospect expresses satisfaction, or when you've delivered value. Be Direct and Clear: When you're ready to ask, be direct and clear in your request. Avoid beating around the bush.

The flip side of asking for a referral is introducing your prospect to someone they would be interested in connecting with. We naturally tend to think of making professional introductions which are certainly valuable. You can also make introductions based on personal interests if you know what a person is involved with outside of work. This could include areas ranging from volunteer work, to sports, the arts or any of a number of areas.

Being introduced to a new contact by someone else is an incredibly effective way to start a conversation. The response rate is much higher when you're introduced by a trusted person. Always use your network and don't hesitate to ask for introductions. This is what networks are for. Think about it: if someone asked for your help, you'd likely say yes. Your contacts would do the same for you. So don't be afraid to use your connections!

If you have a strong relationship that getting referrals should be easy and I have to say one of the best pieces of marketing. Just as we read amazon reviews we will take on board the opinion of others when it comes to our purchase decision and its no different in the professional world. Being recommended by others is gold, it says you are trusted, you can do all the things you say, you should be considered.

Offering a genuine compliment can be a subtle and effective way to re-engage prospects in social selling. Here's a guide on how to give a compliment to foster positive interactions: Be Specific and Genuine: Tailor your compliment to something specific about the prospect, such as a recent achievement, a thoughtful post, or a project they've been involved in. Genuine compliments are more likely to resonate and rekindle positive feelings. Express Authenticity: Ensure that your compliment is sincere and authentic. Avoid generic or overly exaggerated praise. Authenticity helps build trust, which is crucial in social selling. Choose the Right Medium: Consider the platform you're using and the nature of your relationship with the prospect.

The key to effectively using compliments is blending sincerity and relevance. A hollow compliment is easily recognized as such. Compliment targets’ social posts to show that you appreciate their expertise. Like with referrals and trigger events, strategically offered compliments should be audience-centric and aim to enrich the conversation rather than merely flatter the author. Avoid generic agreement followed by superficial praise. Instead, tie your compliment to a deeper discussion. For example, 'I appreciate your insights on [specific topic]. What are your thoughts on [related aspect]?' This approach fosters continued interaction, demonstrates genuine interest, and builds a more substantive connection.

Sure, giving a compliment to a prospect can be effective, but only if it's genuine. It doesn't feel right to say something just for the sake of it. However, if you truly believe in the compliment, don't hesitate to share it. An honest compliment can go a long way to building a positive relationship with your prospect.

Having manners cost nothing. its rare to receive a compliment and not expect something in return but we all should do more of this. It leaves a positive and lasting impression. And even if that person never does business with you, they have had a positive experience and that will do wonders when it comes to your reputation and word of mouth.

Share exclusive industry insights, trends, or data that your prospect may find valuable. Providing unique information can position you as an industry expert and rekindle their interest in your offerings.

¡Social Selling es constancia! Si hago un seguimiento efectivo sobre cada contacto, el realizar un nuevo toque a través de un inmail donde lo invites a una breve conversación con temas específicos; traerá beneficios. De igual forma, y como en todo proceso de ventas, lo ideal será condicionar dicha reunión ofreciendo día y hora específica (una estrategia muy efectiva). Ejemplo: ¿Qué te parece si hacemos la videollamada mañana viernes a las 10am?

Suggesting a next step is crucial for re-engaging prospects in social selling. Here's a guide on how to do it effectively: Assess the Current Relationship: Before suggesting a next step, assess the current status of your relationship with the prospect. Consider factors such as previous interactions, their level of engagement, and any recent developments. Set Clear Objectives: Define clear objectives for the next step. Whether it's a follow-up call, a demo, or a deeper discussion about their needs, make sure the suggested action aligns with your overall sales strategy. Tailor the Next Step to Their Needs: Base your suggestion on the prospect's specific needs and challenges. Show that you've been attentive to their concerns.

A call to action (CTA) is essential in any communication. It guides your prospect in the right direction and ensures that your efforts are not leading to nothing. Always end with a clear CTA to guide your prospect to the next step. It's not just about talking, it's about leading them to action.

Initiate conversations by asking thoughtful questions about their business challenges or goals. This not only shows your interest in understanding their needs but also opens the door for further discussions.

In addition to the strategies discussed, it's crucial to understand the importance of consistency and personalization in social selling. Consistent engagement, not just sporadic outreach, helps in building a sustained relationship with prospects. Regularly sharing industry insights, commenting thoughtfully on their posts, or providing updates on relevant trends can keep you top-of-mind without being intrusive.

Do your research and see what the prospect is up to. Any new posts? Updates from the company? Trends in the industry? ... Show that you do your homework, build your credibility and reach out when you have something to say.

Re-engaging prospects in social selling is a crucial aspect of maintaining momentum and building relationships. Here are some effective ways to re-engage prospects: Personalized Outreach: Craft personalized messages that address the prospect's specific needs, challenges, or interests. Reference previous interactions or shared content to demonstrate that your outreach is tailored to them. Share Relevant Content: Share valuable and relevant content that aligns with the prospect's interests or industry. This could be industry news, blog posts, or whitepapers. Position yourself as a source of valuable information. Comment and Interact on Their Posts: Actively engage with the prospect's social media posts.

One of the things that I have found helpful is to sign up for notifications 🔔 for all of my high value prospects/relationships on LinkedIn. It’s not about only engaging when I need to accomplish something, it’s about consistently engaging on a personal level. There’s been so much back-and-forth about relationship selling. With the number of organizations that have tried to engineer a scientific process to sales, building authentic genuine connection sets you apart.

Educate them! Why? We know none of us like to be sold to. Your audience doesn’t care about your products or services; they care about themselves. You should focus on producing content that fulfils the wants, needs and interests of your audience. This will allow them to build trust and emotional connections to your brand. Don’t make the mistake of focusing on what you want to say - instead, focus on what your audience wants to learn from you.