Necesitas crear un webinar educativo. ¿Cuáles son las mejores plataformas en línea para usar?

I think ever since the covid time, these platforms have improved like anything. Personally i feel MS Teams is a great platform specially if you've Office 360 subscription also.

In my experience, when considering accessibility and equity in platforms, Microsoft Teams is one of the best platforms to use for an educational webinar. It allows for closed captioning to be translated into the preferred language of the attendees, the Immersive Reader can be used in the chat box to translate text. You can present using PowerPoint Live and have attendees access your slide deck in real time! This is by far the definition of an inclusive webinar and global experience.

I've found that it really depends on the familiarity of the audience. Working with k-12 teachers, many are very familiar with using Google Meet. Using a familiar platform allows them to participate more fully. I have also had success with Zoom.

Los Webinars son seminarios web en formato de video sobre un tema especializado. Para realizarlos se requiere principalmente un dispositivo electrónico y una plataforma especializada. Entre las mejores plataformas para webinars en directo: ClickMeeting, Livestorm, BigMarker, Zoom GoToWebinar, entre otras. Entre las mejores plataformas de seminarios web pregrabados: eWebinar, Demio, EasyWebinar, WebinarGeek, EverWebinar, entre otras. La utilidad del webinar es la misma que la de un seminario: recibir una información sobre un tema y poder hacer preguntas y debatir, posteriormente, sobre lo expuesto.

As the director of an online Master’s program at a university, my team spent a lot of time adding and improving live events for students. We wanted to provide a variety of types of events and ways to interact together to truly cultivate the classroom. Choosing the “right” platform for your webinar depends heavily on what you want to accomplish. Classroom functionality is critical for interactive learning and WebEx Education is the most robust option. Adobe Connect comes a close second. If you are on a budget, Zoom has been the best option. I preferred Google Meet because of the integration with the other Google products but it was limited in functionality for split screen and a few other options and people are more familiar with Zoom.

Customising your webinar landing page to match your brand tone and image, ensure the basics of: title, time, date, venue (which platform if possible) and duration of the session to be above the fold, and with the clear CTA to register. While behind the scene, if you have an existing CRM system that you are using, make sure the registration page/form is connected to it and that data can flow through seamlessly. Not only you ensure the accuracy of data flowing into your system, these data will be crucial for your whole promotional strategy from before up until post event, ensuring you are always talking to the right people with the right content.

Setting up a webinar starts with creating a professional and user-friendly registration page. Here, collect attendee information and set up automated reminder emails to ensure high attendance. Personalize your webinar room with your brand's colors and logo to maintain a consistent look. Prepare your presentation materials, including slides and documents, and upload them to the platform in advance. Conduct a tech rehearsal to test audio, video, and interactive features like polls and Q&A, resolving any issues. Finally, brief your co-presenters and moderators on their roles, ensuring they are comfortable with the platform's controls and workflows.

Please problem solve before launching. Have mock-up meetings. Do plan for user errors with anyone entering and have a plan for the most common errors. Maybe reach out to a tech person to make sure this is easy for those entering. It isn't their job to enter without issue, it's your job.

There are customized tools for online forms which are very intuitive, as Google Forms, MS Forms. I prefer, though, to set up a lauching page/capture page built using Wordpress and Elementor, which povides better design and may integrate Google and Meta Pixels, for user tracking. As for the training of co-presenters, a rehersal section is necessary, using tbe very same plataform as the main event.

Know your audience. What you're doing should give them an area of growth thus a reason to be engaged. Make sure everything is user friendly, meaning those who are new can enter without issue... Even if it is easy for you

Effective webinar promotion is crucial for attracting attendees. Start with email marketing, sending personalized invitations to your existing contact list. Extend your reach by sharing the event on social media platforms, like LinkedIn, Twitter, and Facebook. Craft engaging graphics and copy that clearly convey the webinar's benefits and what attendees will gain. Collaborate with industry influencers or partners to amplify your message and reach new audiences. To maximize attendance, begin promoting weeks in advance, and send reminder emails to registrants as the event date nears. Consistent communication and compelling content are the keys to a successful promotional strategy.

An example of an effective promotional strategy would be increasing the engagement of your posts and emails by using words/images that align to your targeted audience. Be sure to strategically tag experts in the topic you are presenting on- as they will most likely share with their audience.

Although common sense would tell us to perform ads on the internet giant Trio (X, Google and Meta), it is necessary to analyse where your desired audience is most familiar and which marketing plataform reachs out for them the most. Delivering useful articles, newsletter or e-books aligned to the webinar theme.

When doing a webinar always consider an interview format. I do a lot of Webinars for Apple and it is so much fresher when you have a partner to bounce off. It stops it being a monologue with no feedback.

Storytelling is such a powerful way of keeping people interested and engaged. As this is a webinar some will be easily distracted and can easily switch applications or tasks if the content dhared does not engage them fully. Think of what makes a TED talk engaging, why are people listening. Very often it comes down to story. What is the reason for this webinar. How does the storytelling aspect hammer home the why of attending. How relevant and relatable is the content. Using the available tech to strenghten that story is again a great way to add to it. Do be mindful not to overdo it. Nobody wants a presentation or webinar where every slide has a video on it.

Engaging content is the cornerstone of a successful educational webinar. To captivate your audience, ensure your material is thoroughly researched and addresses their needs or pain points. Structure your presentation logically, incorporating storytelling elements to connect emotionally with listeners. Visual aids like slides, videos, or infographics can enhance understanding and maintain interest. To keep the webinar dynamic, include interactive components such as live polls, quizzes, or Q&A sessions. These elements not only break up the presentation but also encourage active participation, turning passive viewers into engaged learners.

You must underestand the “pains” of your audience, so you can build your presentation more effective. A good and practical way to do so is using web tools such as “asktheaudience”, searching for the most asked questions on every major plataform for key-words.

Follow up action is important. By using the feedback and Q&A’s from the session, presenters should share a summative/reflective piece with next steps. During presentations, some guests may get distracted, may not have access to stable WiFi connection, or may have a hard time concentrating. By following up with a summary or sharing your slide deck/resources with next steps- you are welcoming your audience into your professional learning community- offering the opportunity to build and sustain relationships- support systems with attendees.

Follow-up actions are crucial for extending the impact of your webinar. Begin by sending thank-you emails to attendees, providing them with useful resources, session recordings, or additional reading material. This not only shows appreciation but also reinforces the value they gained. To gather insights for future improvements, include a brief survey to collect feedback on the webinar's content and presentation. Analyze metrics like attendance rates, audience engagement, and retention times to understand how well your webinar resonated. Use these insights to adapt and improve your strategy, ensuring each webinar is better than the last.

Give a sense of belonging for your audience by creating a discussion group where they can present news and questions related to the subject. Make sure to keep the group alive by constantly updating it yourself.

One crucial aspect to consider when planning a webinar is timing. Schedule your event at a convenient time for your target audience, accounting for different time zones if you're reaching a global audience. Additionally, consider accessibility—provide closed captioning and ensure the platform is user-friendly for those with disabilities. It's also wise to have a backup plan for technical issues; keep a troubleshooting guide handy and have a tech support contact ready. Finally, consider how to maintain momentum after the webinar, perhaps by encouraging attendees to join a related community or attend future events.

I have been using Zoom, Google Meet and Teams. I think the question is about the platforms and my preference also in the same order 😊