Here's how: Acknowledge their concerns & express empathy. Let them know you understand the importance of seamless integration & how frustrating it can be when things don't work as expected. E.g. “I completely understand how vital smooth CRM integration is to your operations & I can see how this situation has been frustrating.” Request detailed feedback on the exact problems they are facing—whether it's data syncing or lack of certain functionalities, to pinpoint the root cause. E.g. “Could you share more details on the areas the CRM integration is falling short?” If possible, offer quick fixes for urgent issues to alleviate immediate pain points while you investigate the larger problem. E.g. “While we look into a long-term solution, here

the most effective solutions to ensure that the customer does not have this experience is to create a solution that allows the customer to talk to the same person as before when contacting them again so that they do not have to explain everything from the beginning. However, this solution may be costly depending on the number of calls and interactions in different channels. There is a solution for that too. All people should be trained to record all key points in the customer profile when interacting with the customer so that if the customer contacts the business again, everyone can understand the issue and take action quickly. Of course, the software must also be interconnected and the information transfer in the system must be Agile

To address customer dissatisfaction with CRM integration, actively listen to their concerns, acknowledge the problem, apologize sincerely, investigate the root cause, communicate transparently across departments, provide clear solutions, and follow up to ensure their satisfaction is restored; use the CRM itself to collect feedback and identify areas for improvement.

La resistencia al cambio siempre es una variante que se debe considerar con los clientes. Con mayor razón cuando para ellos les ha funcionado como se han venido haciendo las cosas. En estos casos se recomienda su participación en el lanzamiento del CRM, estar atentos a sus críticas y recomendaciones; y tener un canal de comunicación para evaluar este servicio a través de encuestas con cierta frecuencia.

To address client concerns about CRM integration effectively: 1. Listen to Feedback: Understand the specific issues they’re facing by asking detailed questions and empathizing with their frustrations. 2. Clarify Expectations: Revisit the initial goals and promised outcomes of the CRM integration to align perspectives. 3. Provide Solutions: Offer actionable fixes, such as additional training, system adjustments, or customizations to meet their needs. 4. Involve Support: Engage your technical team or CRM provider to resolve complex issues promptly. 5. Follow Up: Regularly check in to ensure improvements meet their expectations and build trust. This proactive approach shows commitment and strengthens the client relationship.