Eres un ejecutivo que se prepara para una feria comercial. ¿Cómo puedes asegurarte de que te destacas de la competencia?

To stand out at a trade show, focus on a unique booth design with vibrant colors, interactive displays, and engaging technology. Offer captivating presentations, personalized interactions, and compelling marketing materials. Leverage social media for pre-event promotion and networking. Finally, ensure a prompt and personalized follow-up strategy to maintain momentum post-event.

Give this to a stand builder and have very little input. In fact, make sure you don't get multiple quotes. Trust the first quote and accept any upwards variations in costs. It will be worth it. Finally, make sure the stand isn't easy to walk onto and stuff it full of everything to completely confuse the visitor. They will be annoyed in no time and then you can get back to your laptop and coffee!!

Why waste money training staff? They are only the most important contributor to your success. Better to throw all of your money on some ridiculously overpriced stand build and then not engage with the visiting public at all. The stand will look great and you will get very few leads. This then gives you the opportunity to abuse the organisers because they didn't walk every visitor to your stand and do the sales spiel too. Then, when the organiser rings up to book you in for next year, tell them that you won't be wasting your money again. Then throw all of your cash into online.

Announcing our participation to the exhibition is of crucial importance. But we should be aware that we need to stat inviting our potential customers at least 2 months prior to the trade show, to give them the chance to prepare for their preparations to travel. Our invitation should include the coordinates of the event, the reasons why they should come to our booth and how they can enter the venue easily. Also we have to be know which is the best channel to reach various types of our clients. E-mails, message applications, social media can be some of the channels we may use to distribute our invitations.

No. Don't tell anyone you are there. Then when your staff don't engage with anyone, there are less visitors to see how bad you are. However, make sure if you get some leads, don't follow them up for 6 months. If you follow them up quicker than this, they may actually buy from you resulting in a successful trade show.

The first thing we have to do post show is to follow up the contacts, the leads we had during the trade show. Keep in mind that you have to start immediately after you arrive at your office. Most probably 2.500 mails, 20 messages, 10 documents will be waiting your attention. But keep in mind that although your body is in the office, your mind is still in the exhibition. Simply you are not back! You still have things to do… You have to call back, respond, remind yourself to the new contact immediately. Do not generalize! Communicate with a personal touch!

Many managers tend to evaluate the trade show the exhibition itself after one or two months! Usually there are plenty of complaints and unhappiness! But keep in mind that it does not help us to evaluate the event! This is the issue of the organizer! We should be evaluating our performance within the Trade Show. What was our KPI's? Did we reached them? Did we come close to our expectations? Where we were successful? Where not? Why? We should be evaluating our own, our team's success in the trade show.