To balance risk when launching a new product, I focus on thorough market research to assess customer demand and competition. I then implement a phased approach, starting with a pilot or limited release to gather feedback and minimize exposure. Additionally, I diversify investments across multiple initiatives to reduce dependency on a single product. By monitoring performance and adapting quickly, I can adjust strategy while managing risks effectively.

"Launch without planning, like diving into unknown waters." Start Small: I test the product with a pilot launch to gather feedback and identify potential issues. Do the Homework: Market research helps me understand demand, competition, and pricing before taking the leap. Prepare for Challenges: I set a budget and plan for contingencies to manage unexpected hurdles. Balancing risk involves informed steps, learning along the way, and adapting to refine the product for success.

Let's keep it simple: 1. Benchmark leaders in your specific industry while doing your market research. 2. Define your target audience + KPIs you'd want your product, and eventually, your company to achieve. What would you like the product to achieve for you in first 3 months of launch? - Ask these types of questions. 3. Don't put all eggs in one basket, you're running a business and you need to be smart in terms of risk vs reward. If you don't have a safety net in case your product struggles; it means you're out of business as all company funds were utilised there. And lastly, don't launch products because everyone is doing it. Only do it if it aligns with your company's vision, values, is sustainable and fuelled by passion.

When determining how much risk to take, I take the leadership through the proposed plan to highlight and surface any additional risks and the level of risk associated with their concerns. I use data and customer insights to determine how much can be mitigated. If concerns still exist, I may do a pilot to help determine how we can mitigate the risks and share the lessons learned with the team. Those real-world insights will help us land on how we mitigate and balance those risks.

Ao lançar um novo produto, determino o nível certo de risco por meio de uma análise detalhada de mercado, considerando a demanda, concorrência e tendências. Avalio custos e benefícios, estimando o retorno sobre investimento (ROI). Realizo testes com um MVP (Produto Mínimo Viável) para coletar feedback dos clientes antes do lançamento completo. Além disso, identifico riscos operacionais e financeiros, elaborando planos de contingência para mitigar possíveis problemas, garantindo uma decisão informada e equilibrada.