Está buscando impulsar su estrategia de venta al por menor. ¿Cómo puede priorizar los comentarios de los clientes de manera efectiva?

Enabling quick and effective feedback is the first step. There single channels era is dead. Brand selling must be a single interconnected system of many channels. Customers must be able to see or purchase a product in one channel, and flow seemlessly to another channel OF THEIR CHOICE. If they purchase your product in retail, they need to be able to scan a QR and easily end up on your site, your socials, or your email. (This will double as your lead collection.) Make it hard, and you’ll never hear back from a customer. Make it easy, and they will help you guide your product strategy.

You'll need to answer questions like: -Where do you shop for products like x? -What other size options or flavors do you want to see? Other products? -How do you typically hear about our promotions, and which types do you find most appealing? -What motivates you to buying this product? Westock is a great tool to collect data on where your customers are buying and where they want to see you. Instagram story polls can be pretty powerful too. Something that is often overlooked is analyzing reviews and social media comments. You can learn a lot by digging into that customer feedback. Of course no-frills surveys distributed via email, contests, QR codes, are other ways to get this feedback.

Customer feedback it's very important to be connected with the market reality. Customer survey helps to analyze customer behaviour and their needs. Customer survey can shown you areas that require attention and give you the opportunity to ajust your market strategy.

Collect feedback through various channels such as surveys, social media, in-store interactions, and online reviews to get a view of customer sentiments. Implement tools like feedback in-store or pop-up surveys online to capture customer thoughts immediately after their shopping experience.

Primero divide los comentarios en categorías como servicio, producto, precios y experiencia, segmentarlos facilitará la identificación de áreas claves. Utiliza herramientas de análisis para entender el tono de los comentarios, prioriza aquellos que reflejan insatisfacción o sugerencias constructivas para que sean los primeros en ser atendidos. Responde a los comentarios de manera proactiva, agradece a los clientes sus opiniones, ya sean positivas o no, y comunica cómo se implementarán los cambios, así fomentas el sentido de comunidad. Evalúa el impacto de los comentarios en las ventas o en la satisfacción del cliente y los comentarios que más afectan estos indicadores deberán ser priorizados.

I will start analyze data with : 1. Categorize Feedback: Group feedback into categories to identify common issues. 2. Assess Impact: Determine how often feedback is given and how significant the issue is to prioritize urgent matters. 3. Evaluate Feasibility: Assess how easy it is to address the feedback with your resources to ensure it’s actionable. 4. Align with Goals: Ensure the feedback aligns with your team’s or company’s objectives. 5. Consider Customer Impact: Prioritize feedback for positive effect on user experience. 6. Implement Process: Set up a tracking system, assign task and communicate with customers about their feedback. 7. Review Regularly: Continuously reassess and adjust priorities based on new feedback

Categorize feedback based on product categories, customer demographics, or specific issues to identify trends and patterns. Use AI tools to analyze the sentiment behind customer feedback, distinguishing between positive, negative, and neutral comments to prioritize areas needing attention.

Inform customers about the actions you’ve taken based on their feedback. This shows that you value their input and are committed to improving their experience. In a previous role, I gathered feedback through post-purchase surveys and noticed frequent comments about product availability. By prioritizing inventory management and communicating restock updates through email and social media, I improved customer satisfaction and saw a 15% increase in repeat purchases.