A continuación, te explicamos cómo puedes comercializar eficazmente los eventos en directo a tu público objetivo.

My events used to fall flat until I shifted my focus to truly understanding my audience. Through immersion in their world, I discovered they craved inspiration, empowerment, and genuine connection. Armed with this knowledge, I transformed my events, replacing formality with interactive discussions, prioritizing authentic networking, and adding unexpected delights. Attendance soared, and the energy became electric. Attendees raved about the relevance and impact. This taught me that knowing your audience isn't just marketing; it's the key to creating truly resonant events.

If you do not understand your audience they will not understand your event. It is important to figure out what they want to get out of your event so that you can deliver that.

An example of knowing your audience is what we are doing for PH City Women Run which is in the works and is powered by Rapids Sports + Entertainment. While the broad audience are women, they are further segmented by age groups. This way, we are able to define and determine how to reach them with tailored messages that resonate with them. Though the event is yet to be fully executed, the reactions and responses indicate the relevance of such an event to them.

Geofencing and using paid ads and paid content strategies in live events has proved all the difference for The Mediatwist Group. Our best in class geofencing for live events allows us to target locations long after and before our events. Gathering so much zero party data. This data is most valuable all year long to our clients. It’s also a proven way to increase the value and profitability of a company.

Engage Event Evangelists. Every event I’ve ever run has had a team of well connected individuals who are involved from the earliest stages. They have input into the event creative, marketing and overall audience experience. As contributors to the event, they naturally have a high level of buy-in and are therefore very effective ‘sales people’. The crowd dynamic at the event is also enhanced, as these people bring readymade communities.

Create appealing visuals, use people pictures over illustrations so the audience can relate more to your events and is compelled to stop scrolling and read your message.

Social media is a cornerstone for effective event promotion. Craft engaging content like teasers, behind-the-scenes glimpses, and testimonials from past attendees to capture attention. Actively engage with your audience by responding to comments and messages to foster a sense of community. Utilize targeted ads to reach users interested in similar events, ensuring your promotions are seen by the right people. Regular updates and countdowns can build excitement and prompt followers to share your event, amplifying your reach and driving attendance through organic engagement and word-of-mouth.

Leverage platforms like Facebook, Instagram, Twitter, Tick-tock and LinkedIn to promote your event. Use targeted ads, event pages, and engaging content (videos, images, testimonials) to attract attention.

Countdowns are by far my favourite way to drum up excitement for an upcoming event. It created anticipation and something for attendees to look forward to. My top tip is where possible hold back some of your event agenda items or activities and announce them as the countdown gets closer to event day. Prompt attendees and followers to share by starting a competition or giveaway that they will receive at the event.

My events struggled until I harnessed the power of social media. By creating engaging content like teasers, behind-the-scenes glimpses, and testimonials, I captured my audience's attention. Active engagement, targeted ads, and regular updates fostered excitement and encouraged sharing. Social media wasn't just promotion; it became a platform for building relationships and driving event success. The result was a surge in registrations and a palpable buzz. Social media taught me that in the digital age, it's essential for event organizers to harness this powerful tool for lasting impact.

Build an email list and send targeted campaigns to potential attendees. Include event details, special offers, and reasons why they should attend.

Emailers work like magic. Make sure to chose the right list, and guide them to take the call to action. Reminders are also needed to make sure they don't miss out on the event because they forgot to sign up.

Email marketing transformed my event attendance. By segmenting my list, I tailored messages to specific interests, making recipients feel valued. Compelling subject lines and content highlighting unique event aspects sparked curiosity. Clear calls-to-action simplified registration, while timely reminders nudged hesitant individuals. The result? Increased ticket sales and higher attendance. Email wasn't just promotion; it became a personalized conversation, guiding potential attendees towards experiencing the event's magic.

Una práctica a evitar sería caer en el spam abusivo mediante mailing. En versus a esto se podría optar por una práctica cercana en la que sugerir un feedback del cliente. Recordatorios de cómo fue su evento anterior con la empresa en forma de material audiovisual es una buena idea a poner en funcionamiento.

Mi base de datos para difusión de correos electrónicos ha sido vital, me da esa posibilidad de tener clientes que ya han vivido la experiencia de algún evento y mantenerlo dentro de la comunidad y formando parte de los demás eventos, ofrecemos descuentos, accesos exclusivos y otras estrategias que lo hacen seguir siendo parte y compartiendo con sus allegados.

Collaborating with influencers, sponsors, and community groups amplified my event's reach and credibility. Partnering with aligned organizations tapped into their networks and expertise, generating excitement and a wider audience through co-created content, exclusive deals, and joint promotions. These collaborations enriched the experience with influencer insights, sponsor resources, and a fostered sense of community. The result? A more diverse and engaged audience, a more impactful event, and a stronger brand reputation. Collaboration wasn't just about sharing resources; it was about building a network of support, ultimately creating a more meaningful experience for everyone involved.

Make the waiting for the live show a fun, memorable experience!! Give the attendees something to do! Turn the lobby of the theater, ballroom or concert hall an event as important as the live show itself. Have them sing at a karaoke station, a hip fashion show from local clothing stores, a 360 photo booth from the local party planner, the young up-and-coming artist painting a picture related to the event and then auctioning it for the local charity ...so many things!! It will expand the event's audience reach, will validate your brand as creative and unique and everyone involved will win from the exposure. But most important, your attendees will remember it and will look for your next one.

Partner with influencers or industry experts who can promote your event to their followers. Their endorsement can lend credibility and widen your reach.

Have a clear strategy when partnering your events. Your events should be capturing data to entice bigger partners. A clear incentive for them to want to collab and objectives of what they need to do in return.

Joint events with ecosystem partners attract mutual target audiences and promote your integrated solutions. It also provides a third party validation to your when a partner speaks in your live events.

Sometimes it’s better to say your event has sold out (even when it hasn’t) as people feel they missed out. Release last minute tickets which will be more in demand.

Encourage early registration with discounted ticket prices or exclusive perks for early birds. By doing this, you'll attract and encourage early bookings

We offered Amazon coupons and the event was sold out in no time. But it is important to reach out to serious contacts for such offers.

Incentives supercharged my event marketing. Early bird discounts, group rates, and special packages created urgency and encouraged early registrations. Referral discounts and rewards turned attendees into advocates, amplifying reach through word-of-mouth. The result? A surge in early registrations, valuable insights into event interest, and a passionate community of attendees eager to share the experience. Incentives weren't just discounts; they fostered excitement, momentum, and a win-win for everyone involved.

Por medio de nuestra base de datos, ofrecemos venta y precios exclusivos a nuestros clientes lo que nos garantiza esa primera asistencia y la promoción y difusión por medio de esos mismos clientes. Así como otorgamos mesas de cortesías para los clientes mas entusiastas, regalamos artículos promocionales de patrocinadores de modo que quede grabada esa experiencia.

Attending other events and meeting people outside of your normal channels can be great for attracting new audiences and attendees to your events. Why not even put your hand up to speak at an event as a keynote or on a panel to put yourself, brand and events in the limelight.

Lean into the persona of your target audience by advertising in places they already frequent for similar information. Rank these places based on reach, cost, and potential impact, and start with the low-hanging fruit. Engage with these platforms for partnership and collaboration opportunities to create a truly symbiotic relationship. Investing in high-profile or niche speakers who attract your desired audience can be another way to fit this need.

The world will always have a strong offline element. There are many people who don't engage online. No matter what we do, we must not forget that.

Offline engagement significantly boosted my event attendance. Strategic flyer placement, networking at industry events, and local media coverage created personal connections that online efforts couldn't replicate. Attendees often mentioned discovering the event offline, highlighting the importance of real-world interactions. Combining online and offline strategies created a comprehensive approach, increasing awareness, interest, and ultimately attendance. Don't underestimate the power of face-to-face interactions in driving event success.

I mentioned this man in my business plan and pitch deck! Joe Girard was a legendary car salesman , renowned for his genuine passion and unmatched customer care. Unlike others, Joe prioritized listening and understanding his customers' needs and building a relationship with them he sent every customer personal cards up to 10000 A year! ;birthday, Christmas, wedding, Hanukkah ,national send a card day any excuse he took it . Why? to build a relationship he took he focused on relationships over the sale! Over his 13 year career, he sold over 13,000 cars, earning John a world record and the title of worlds best salesman. His legacy proves the best salesmen are those who care most about their customers.

My early event marketing focused on tactics, but unexpected extras made a difference. For a small workshop, personalized thank-you notes highlighting attendee insights sparked online buzz and turned participants into advocates. At a larger conference, unique souvenirs crafted by a local artist became cherished keepsakes, reminding attendees of the positive experience. These personal touches went beyond marketing, fostering genuine connection and a lasting legacy. They transformed ordinary events into extraordinary experiences that resonated deeply with attendees.

All of the above but make it personal. Do not send generic invites (spray and pray) Time is valuable for everyone so engage on a personal level. Follow up on your first outreach and explain the added value for attending. Just make an effort and it will be appreciated.