A continuación, le indicamos cómo puede comercializar y promocionar eficazmente su nueva empresa comercial.

You cannot really know your audience until you have taken a concrete initiative with measurable results to know them. This means that you should roll out your strategies on a small scale first before making a big impact with a big strategy. It can often save you a great deal of money, time, and resources by identifying the need to pivot, sooner than later. With that said, at the beginning, you can try targeting potential customers who do not fall into your intended audience directly. This can help you better understand the scope of your product and service.

To market and promote your new business, start by understanding your audience. Find out what they need, like, and where they spend their time. Use this information to create messages that speak directly to them. Choose the right places to share your messages, like social media or local events. By knowing your audience, you can reach and connect with potential customers better.

Picture this: you're at a party, but instead of yelling your message to everyone, you chat with the people who like the same music as you (your ideal customer). "Know your audience" is like that! Research tells you who these music lovers are (demographics) and what kind of music they enjoy (preferences). Then you tailor your conversations to their interests. This way, you connect and make real friends (loyal customers). So ditch the megaphone, do your research, and have conversations that convert! #knowyouraudience

Effectively market your new business by first defining your target audience and understanding their needs. Develop a strong brand identity and use a mix of digital strategies such as SEO, social media, content marketing, and email campaigns. Collaborate with influencers and industry experts to expand your reach. Utilize traditional tactics like local advertising and networking events. Measure results using analytics and optimize your approach based on data. Prioritize customer satisfaction and encourage positive word-of-mouth through exceptional service and testimonials.

Effectively promoting a new business venture requires a strategic approach. You can start by clearly defining your target audience's demographics, interests, and needs. Craft a compelling value proposition that differentiates your business and appeals to potential clients. Establish a cohesive brand identity with a memorable logo, consistent messaging, and an SEO-optimized website. Build a strong online presence on relevant social media platforms, engaging your audience with valuable content like blogs and videos. Use targeted online ads on Google and social media, and consider partnerships with influencers. Gather customer feedback to enhance credibility and continuously analyze marketing efforts for growth.

Your party, your guests! Pick platforms where your ideal customers hang out (think dance floor for party animals). Create a mix of fun content (dance music!), helpful tips (mocktail recipes!), and friendly chats (checking in with the crowd). Post regularly to keep the party going, and watch your following grow!

I'm a publicist who has promoted 24+ startups at launch & beyond, some of whom have become household names. Suggestions: Budget for an advisor who can assist you in developing a customized PR & Marketing strategy that aligns with your business plan objectives. This should include not only EARNED media (journalists, not "pay for play"), but speaking opportunities, strategic alliances (co-sponsor events/joint promotions), website, trade shows, social media/influencers & more, based on whether your target audience is B2B (business to business) or B2C (business to consumer). Or both. Analyze your "competition." Create a pitch letter that articulates your reason/s & qualifications for starting your new venture. Almost always it is "personal."

Content reigns supreme in marketing. Craft your brand's story through diverse, high-quality content that resonates with your audience. Example: "The Lean Startup" by Eric Ries became a business bible through blog posts, videos, and workshops. Its practical insights and real-world examples created a movement, establishing Ries as a thought leader and building a loyal community of entrepreneurs. #ContentStrategy #ThoughtLeadership

Your Business's Secret Growth Engine Harness the power of connections to propel your business forward. Recent example: At the 2023 Web Summit in Lisbon, startup Anthropic secured a $2 billion investment from Microsoft through strategic networking. Engage in industry events, online forums, and professional associations to forge partnerships and unlock opportunities. Remember, your next big break could be just one handshake away.

Another way you could use “network effect” is creating a transactional plataform where a product or service gains additional value as more people use it. How to use the network effect? 1. Build a Strong Initial User Base 2. Encourage User Engagement and Interaction 3. Enhance Product Value with More Users 4. Create a Feedback Loop 5. Facilitate Easy Sharing and Virality 6. Ensure High-Quality User Experience 7. Foster Trust and Safety 8. Leverage Cross-Network Benefits 9. Monetize Carefully Two books that can help you: -> “Platform scale” by Sangeet Paul Choudary -> “Platform revolution” by Geoffrey G. Parker