A continuación, te explicamos cómo puedes recibir eficazmente los comentarios de tus superiores en una carrera de publicidad en buscadores.

Effectively receive feedback in a Search Engine Advertising career by actively listening without defensiveness, seeking clarification when needed, taking notes, showing appreciation for insights given, implementing suggested improvements, and proactively asking for follow-up discussions to ensure alignment with goals and expectations.

In a Search Engine Advertising career, clear communication is key. When working on PPC campaigns, don't hesitate to ask your superiors for specific feedback on your work. It's important to know what you're doing right and where improvement is needed. Whether it's about keyword selection, ad copy effectiveness, or bidding strategies, understanding the 'why' behind their suggestions helps you become more proficient. Seeking clarity ensures you fully grasp the feedback, enabling you to implement it effectively and enhance your performance.

There's no one size all fits approach to SEA and PPC. Different accounts, websites and products can behave differently - there's something to learn from everyone, regardless of how you were trained, and if there's an approach suggested that contradicts your instinct, testing (within the client or account's boundaries) may surprise you.

Die Grundlegende Erfolgsbasis liegt in der Definition der Ziele. Diese Ziele sollten jeweils in monetären KPI wie "organischer Wert in €, CHF, $" dargelegt werden. Vorgesetzte und Führungspersonen haben eine grosse Affinität nach Währungs-Werten und können sich so besser vorstellen, welche Massnahmen erfolgreich sind und welche nicht. Reportings sollten daher nicht einfach an die Vorgesetzten oder Geschäftsleitung per Mail versendet werden, sondern als Präsentation gehalten werden.

Timing is crucial for effective feedback in SEA. Request feedback shortly after completing a task or project, while details are fresh. This allows for accurate assessment and immediate application of suggestions. Regularly scheduled meetings are also ideal for discussing progress and receiving guidance on navigating search engine algorithms and advertising trends. Prompt feedback helps you quickly address issues and adapt to changes, enhancing your performance and staying ahead in the dynamic SEA landscape.

In SEA, algorithms and best practices constantly evolve, requiring adaptability. Embrace critique from superiors as a learning opportunity. Understand that feedback is not a personal attack but a way to refine your skills and strategies. Being receptive to constructive criticism improves your campaigns and demonstrates your commitment to excellence and professional development. Embracing feedback shows your willingness to grow and adapt, essential traits in the dynamic field of search engine advertising.

When receiving feedback, document the insights and suggestions from your superiors. Keep notes or a digital record of the feedback. This allows you to revisit and reflect on the advice, ensuring you can apply it to future SEA tasks. Documenting feedback helps set benchmarks for your performance and measure your growth over time. By keeping a detailed record, you can track your progress, identify recurring themes, and continuously improve your skills and strategies in search engine advertising.

Documenting insights and suggestions in SEM is vital for ongoing success. It allows for tracking the changes in performance trends, understanding what strategies work, and identifying areas for improvement based on the suggestions. Clear documentation enables data-driven decision-making, ensuring campaigns are continually optimized. It also facilitates knowledge sharing within teams and supports transparency with stakeholders. By maintaining detailed records of insights, marketers can replicate successful tactics and avoid past mistakes, driving better results and maximizing ROI.

Digital Advertising is a very dynamic space. Continuous learning is the key to keep oneself relevant in the industry. Learning new platforms, data analysis and strategy is very important. Read posts on Linkedin of how other advertising specialist are utilising the tools.

Continuous learning in SEM is essential for staying competitive and effective. The digital landscape evolves rapidly, with frequent updates to search algorithms and new marketing technologies. Ongoing education helps marketers stay updated on best practices, emerging trends, and innovative strategies. Regularly analyzing performance data and testing new approaches drives optimization and adaptation. Attending industry webinars, participating in training, and engaging with professional communities also contribute to skill development. By embracing continuous learning, marketers can enhance their SEM strategies, improve campaign results, and achieve better ROI.

Also tracking inputs and outputs re feedback. As sometimes feedback can be well intentioned. But, ultimately, wrong. I saw this first hand at WhatsApp, where my manager asked me to bid top of first page. CPAs were in the mid $50s. Then when he left I turned off the high bidding and worked on my own bid strategies to bring the CPAs down to $10, then $3, then to $1. Just my two pence.