A continuación, te explicamos cómo puedes sobresalir en el papel de gerente de Marketing Analytics.

To excel as a Marketing Analytics Manager, focus on translating data into clear, actionable insights that drive strategy. Stay curious, always dig deeper, and communicate findings in a way that gets everyone excited about the numbers.

To excel as a Marketing Analytics Manager: Data Mastery: Develop deep expertise in analytics tools (Google Analytics, Tableau, etc.) to generate actionable insights. Storytelling with Data: Present complex data in a clear, compelling way that drives decision-making. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to align strategies. Continuous Learning: Stay updated on industry trends and new analytics techniques. Proactive Problem-Solving: Anticipate challenges and offer data-driven solutions to optimize campaigns and budget.

Il est essentiel de combiner compétences techniques et vision stratégique. - Avoir une excellente connaissance des plateformes d’analyse de données comme Google Analytics,ou des outils CRM ... - Savoir interpréter les résultats de manière à transformer les données brutes en insights clairs et exploitables pour l’équipe. - Votre rôle n’est pas seulement de collecter des données, mais d’aligner les analyses avec les objectifs de l’entreprise pour optimiser la prise de décision. - Savoir expliquer clairement vos analyses et recommandations aux autres équipes est essentiel pour que votre travail ait un réel impact. - Être proactif dans l’adoption de nouvelles méthodes et technologies pour affiner vos analyses et garder une longueur d’avance.

Olha, posso te garantir uma coisa: se destacar em Marketing Analytics vai além de saber analisar dados. Já faz anos que atuo com marketing, e se tem algo que aprendi é que números contam histórias – basta saber interpretá-los. O segredo? Conectar análise com impacto. Não é só sobre métricas, mas sobre entender o que motiva as pessoas. Dominar essa habilidade me permitiu não só gerar mais resultados, mas também alinhar estratégias de valor, que transformam empresas e impactam a sociedade. Se você quiser se destacar, mostre que é mais que um analista: seja o estrategista que vê além do gráfico, conecta as peças e usa essa visão para impulsionar o negócio e mudar realidades.

Hoje, usamos dados até mesmo em uma prospecção de clientes; um bom SDR deve estudar os seus clientes alvos, usando os dados coletados de possíveis concorrentes, se baseando nos mesmos para uma abordagem mais estratégica.

It's important to look beyond the numbers and stay informed about global events that could impact the entire business chain. I experienced this firsthand as a retail manager during the critical period of the pandemic. By staying informed about COVID developments and government lockdown decisions, the company I worked for was able to proactively communicate with customers, strengthening those relationships and staying ahead of the curve.

É sempre bom consumir conteúdo, estar atento aos acontecimentos globais, não só no seu país, aconteceu isso comigo recentemente quando foi eleições e eu fiz meu cliente dono de um restaurante dar desconto para clientes que mostrassem o comprovante de voto. Ele ficou super feliz pois vendeu bem demais, e os clientes pois ganharam descontos.

It is not tough to investigate trending concerns. It is sufficient for management or social network and data analysis professionals (in general, all members of the marketing team and even the entire group) to offer the essential information to use it effectively and immediately when they notice a trending and comprehensive issue.

Today, it's crucial to use a BI system adapted to key market data and trend monitoring, also utilizing AI tools that can notify about changes in behavior, facilitating decision-making.

As ferramentas certas ajudam e não atrapalham, as vezes nos precisamos somente de 1 ou até 3. Não abro mão de uma inteligência artificial, pois é importante para saber um montante de informações ℹ️

The tools required to analyse trend data are extremely different, ranging from unique dashboards that may be customised for each organisation to general tools. Google Trends is one such tool, and it is really useful. Of course, the diffusion of content in virtual spaces can serve as an indirect strategy in addressing this issue.

A good manager must also be able to engage people to work with these new trends. Initially, most people may be reluctant to accept such changes, waiting for some other company to venture first, to invest only after others have started to navigate in the blue ocean. Therefore, it is not enough just to analyze data, it is necessary to motivate people to look at new opportunities.

Na minha experiência é sempre bom pensar em várias pespectivas diferentes. A caixa nunca deve ser mantida. Pois pensamento estratégico deve estar alinhado com vários cenários possíveis para seu negócio, sempre faço um ruim, intermediário e muito bom.

Strategy writing should be done first based on general objectives (vision and mission, and gender of target audience) and then based on previous data (from similar courses if any) and data analysis tools. Weakness in each section, especially the first mentioned section, makes the work done in other sections ineffective or less effective.

Para sobresalir como gerente de Marketing Analytics mediante el pensamiento estratégico, es crucial: - Comprende el entorno: analiza el mercado, competidores y tendencias para anticipar cambios y oportunidades. - Visualiza a largo plazo: planifica con objetivos futuros claros, alineando las tácticas diarias con metas estratégicas. - Innova: fomenta soluciones creativas y fuera de lo convencional. - Colabora: involucra a tu equipo en el proceso estratégico, aprovechando sus habilidades y perspectivas. Estos elementos te permitirán tomar decisiones informadas y adaptativas, mejorando la efectividad de tus estrategias de marketing.

Objetividade e boa comunicação é sempre importante. Insights sempre tem que ser claro e alinhar os dados a situação do mundo real.

The correct social communication should be considered from two perspectives. From the data analysis management perspective, proper communication with other members of the group allows you to identify the perfect solution by gathering information just before a problem arises, and this issue can only be resolved through contact. From the business side, there are difficulties such as increasing brand status, raising awareness, and forming the proper perspective from the business side to the business, which emphasises the importance of the firm's social connection with the audience.

Continuous learning outside of specialised themes, such as studying cutting-edge methodologies and tools, should be developed in indirect sectors such as business psychology, audience, management, and so on. These insights strengthen and improve the accuracy of the data analysis.

Over time, it becomes clear which data truly matters and which sources are essential for your business. In our dynamic, data-saturated world, knowing what to analyze is even more crucial than just crunching numbers.

3 excellent ways to cultivate your marketing culture and anticipate future actions, and above all to be able to identify market changes: - Daily monitoring: press, podcasts, LinkedIn, anything that can feed your skills and general culture. - Participate in events: identify trends, get inspired, grow - Challenge your difficulties and successes with your peers. Get feedback from your peers (co-development workshops, debates...) and learn from them !