A continuación, te explicamos cómo puedes eclipsar a tu competencia en ventas directas a través de la innovación.

Firstly any sales technology should be an enabler and complimentary to sales skills and should not be expected to make up for poor selling or skills / lack of experience. CRM to track prospect interactions is essential, but is only as good as the process defined in it and the discipline applied across the sales team to use the CRM correctly. This direction and guidance should come from leadership and be clear and simple.

Having a value based proposition that has actual validated value to the prospect/client is key. A lead magnet can help, being an offer of something of value to them that warrant them to want to engage with you. A free guide to, a free sample. etc

Desenvolver ofertas exclusivas que atendam às necessidades específicas dos clientes é importante para se destacar da concorrência em vendas diretas. Criar produtos ou serviços personalizados, que não estejam disponíveis em nenhum outro lugar, proporciona uma vantagem competitiva única. Essa estratégia não apenas atrai novos clientes, mas também fortalece a fidelidade dos atuais, assegurando um posicionamento de mercado diferenciado.

The bottom line is understanding that your PIPELINE must be full all the time with fresh leads. This only happens when you PROSPECT Everyday. But the Killer is this doesn't always work. Many times your pipeline empties out. Then what? Before you pipeline empties out think about this... you have a client sale in front of you...now what? On any sale you can come down on the price and negotiate.....BUT...why? Now you are in the drivers seat. ONLY offer a deal / discount and make your client EARN the deal by giving you more referrals. This is how you fill up your pipeline and keep it full..in most cases overflowing. Think referral referral referral and deal deal deal. Get 3 easy for deal.

O termo exclusivo para ofertas tem ganhado suporte cada vez maior dos programas de inteligência artificial. O exclusivo precisa ter o impacto que o termo remete, e não uma simples oportunidade que se repete em campanhas de diversos setores. A forma de explorar uma nova roupagem para esse impacto voltar a ser relevante é segmentar o máximo possível o aparecimento de ofertas exclusivas, utilizando as informações dos clientes habituais e replicando nos novos consumidores. Exclusivo é poder conversar diretamente com o produto desejado.

Personalisation goes a long way when you are doing consultative selling. The prospect is looking for a solution which may not be unique but to the client he would want to be treated as a unique case and wants the best customisation to his problem. As a direct salesperson your first approach should be to understand the problem in as much details as possible and then position your product/service in such a way that gives the client the feeling that you are offering an unique solution for his problem. People buy on feeling and then rationalise it through amount spent (value proposition). Work on personalising your product to fit the problem in hand.

One thing I have learned in many years of being a customer, and selling to customers, is that it is too easy to over think these customer relations. Keeping the main thing, the main thing, you need to be your potential customers best option. There are several ways to be the best option, best price, best product performance, best service, most dependable deliveries, best inventory, largest product availability etc, or a combination of all these things. Your customer is smart, and will always pick the best option for his company. You must be his best option.

When was the last time you went to a lunch n learn? Probably never. Offer to a group of potential prospects to attend a lunch n learn. Offer them a great reason to attend a meeting. Get $6 off your lunch on the menu. The rest is easy...now your in charge and have the floor...they have to listen to you. make sure everyone goes home with a valuable nugget and inspired. Make sure you have a call to action for the meeting special...only you guys get this special deal today only...but...you also have to provide me with at least 3 referrals. The rest is easy!