¿Cómo puedes crear un evento de recaudación de fondos atractivo que inspire donaciones?

Clearly communicate your cause: Clearly articulate the purpose and impact of your fundraising event. Explain how donations will make a difference and the specific goals you aim to achieve. Use compelling storytelling to create an emotional connection with your audience.

Não há como gerar conexões realmente frutíferas sem conhecer os interesses, valores e inspirações de seu público. E para isso o importante é ouvir e observar de forma intencional, fazendo as perguntas certas e colhendo com atenção as respostas.

The GOAL/Aim is NOT About Fostering 'DONATIONS' and MORE About Creating & Delivering Real VALUE That Serves & Solves A Most Pressing Problem... The End Results Is That More (Small d) 'donations' Will Come More Automagically and With Generous Delight!" (Win! WIN! W-I-N!) Of course we want to foster giving and real unfettered & generous 'giving' comes when you demonstrate you can (and DO) help people get what they want, need, desire and deserve! ...and there is no 'sales' or 'begging' involved! Excited, Ignited Free-Will Giving is infantility more sustainable (and profitable) than any 'donation' campaign could ever be AND it's also so much easier to get and considerably less expensive to acquire. Tie Real VALUE into any 'Good-Will Giving'

While I've never run a fundraising events, communicating the purpose and cause during the initial promotions will help. Making sure people know where the funds are being used and how it is going to make a difference will push your benefactors to donate more and support your cause further.

To create an engaging fundraising event, choose a compelling cause, craft a powerful narrative, provide interactive experiences, incorporate entertainment, utilize technology for donations, offer recognition, engage social media, and express gratitude post-event to inspire donations and ongoing support.

Ao escolher um tema criativo e relevante, você pode transformar seu evento em uma experiência memorável e inspiradora, conectando efetivamente sua causa ao público-alvo. Cria uma experiência coesa e significativa para os participantes. Facilita a promoção e o marketing, já que o tema pode ser incorporado em todos os materiais e canais de comunicação. Reforça a conexão emocional dos participantes com a causa educacional.

Em um mundo globalizado e tomado pelas informações aceleradas, é possível afirmar que não há o que inventar do zero, porém isso não quer dizer que releituras ou novas combinações não sejam possíveis. Novas gerações vão dominando o mercado e segue a importância de se ter referência do que já foi feito antes para que sigam se criando alianças intergeracionais e intraculturais.

Se você conhece o público com o qual está conversando e tem uma visão clara dos principais temas de relevância no mundo atual, já tem dois elementos fundamentais para gerar uma boa conexão inicial.

Create a memorable experience: Design an event that is memorable and enjoyable for attendees. Consider unique themes, interactive activities, and entertainment that align with your cause. Engage all the senses to create a captivating atmosphere.

There's no point doing something, if no one knows about it and theres no point advertising something if people have to question what the product/cause or intention is. Create a clear them that create us a WOW response. Emotions are more remembered/recalled then a constant stream of text. Having consistency and repetitive factors (ie icons, colour, format) will re ignite attention and sense of urgency/curiosity with your brand.

I've always found live auctions to be a fun way to engage the crowd, especially when we put the auction on the big screen. On one virtual auction we worked for the Carter Center, an audience member wanted the auctioneer to put his cowboy hat up for bid - which he did and it sold for $300k!!

O envolvimento emocional está envolvido profundamente na tomada de decisão dos seres humanos - e isto inclui onde investirão seu dinheiro. Por isto o papel de criar um envolvimento multimídia, provocativo, genuíno, diferenciado e profundo com o seu público é tão importante para potencializar relações entre uma marca e seus clientes através de eventos.

Not only do you need to make it interactive or a pleasant experience, but you also need the event to communicate your "Why," not by telling the people attending but rather by curating the experience to feel like your why. A great example of this would be the deltaDRIFT event that I helped plan with the non-profit studioDRIFT last April. It was a two-day event, and the first day was a community-focused fish fry. While we spent hours coordinating food, entertainment, PR, etc., for the event, the thing that people talked about the most was the way that the event felt. The atmosphere of the event needs to reflect your Why. You can do this by carefully selecting the venue, the people that you collaborate with, etc.

When running auctions or raffles as part of a fundraiser always hire a professional host. It’s ok having the business owner if they have the stage presence and charisma to control the room, but normally this is not the case. When you use a professional they will engage the audience without the “in jokes” that get tiresome for others and will keep things moving. Death by raffle is also one to be avoided, either stick to a few great prizes, or if you have a mass of smaller prizes, pre draw the numbers and stick them on the items so people can collect in their own time. Nothing kills the party quicker than someone reading out numbers for 45 mins. Most important is to ensure the blend of entertainment to fundraising is right.

For me, interaction is everything! Introducing Events prides itself on creating experiences, not just gatherings of people. We do this through meaningful interaction where delegates get to be part of (and experience) the event, rather than just watch it and be talked at. The more included the audience feels, the more engaged they'll be with your cause and purpose.

Nurturing your audience consistency through email, SMS, and digital content as you request donations is important to keep active and potential donors engaged. One thing I've found helpful is providing donor perks such as exclusive content, merch, event access, and other incentives in exchange for their gifts.

An organization I collaborate with raises money with an annual event, where they provide a meal and highlight the achievements of the previous year and take donations at the event, as well as offering information on how people can set up auto-donations. Whether or not any of these aspects applies to your fundraiser, the key, I believe, is showing people what their money will be promoting…if you don’t have success stories already, it will be hard to achieve a core of dedicated supporters. This means, if you are a ground-level entity just getting started, you must be doing the work it requires to earn the rewards, before you can ask others to support your efforts along the way. Consistent growth is key.

One word - Passion. Your audience will see and feel your energy due to your passion for your work. I also organise music events. My (the band's) audience will feel electric when entering. They need to know you are not only after their money, buy primarily for them to have the best time. People are then much more likely to give donations, because they are convinced you are not there to mess around. Then ultimately, give feedback. Do not be scarce afterwards. Let it be an annual fundraiser and get them hyped for an even bigger, better show next time.

Elaborar com cuidado a jornada a ser traçada para o doador, pensar em um evento que o conduza à causa, diretamente, envolvente e que traga transparência da importância dele junto a causa. São muitas possibilidades mas a jornada para que o doador se sinta parte da causa é o maior dos movimentos, por isso pensar no local, no ambiente cenográfico, no acolhimento e na comunicação objetiva com atores que reforcem a importância do tema/ causa poderão fazer diferença.

O processo bem sucedido de angariar doações requer um trabalho de escrita, audiovisual e storytelling bem feitos e que estejam alinhados a marca. Uma abordagem transparente e franca são bons pontos iniciais para estabelecer este diálogo.

Compartilhar o resultado, quem sabe até o investimento para a captação dos fundos, pode ser a mlehor maneira para mostrar aos seus stakeholders o quão transparente é a organização e como ela cuida dos ativos e dos parceiros envolvidos!

Por mais bem sucedidos que os eventos possam parecer logo que terminam, é no decorrer dos dias e semanas posteriores que teremos uma ideia clara do quão eficientes foram nossos esforços. Por isso acompanhar os resultados práticos desse esforço de comunicação é primordial para aperfeiçoar o processo para as próximas iniciativas.

Follow up and express gratitude: After the event, follow up with attendees to express gratitude for their participation and donations. Provide updates on the progress made and the impact achieved. Maintain regular communication to keep donors engaged and informed.

Send thank-you notes, gather feedback, analyze data, and share success stories while learning from challenges to improve future events.

"Invita a donantes a ser héroes de cambio”. Destaca su papel crucial, mostrando cómo cada contribución impacta directamente. TÉ solidario . Juntos, hacemos posibles grandes cambios. 💙🤝

Offer something exclusive to your audience, something that is impossible to see anywhere else or to exchange for the donation. The picture that was painted during the event, musical instrument that was used during special performance, dinner with influencer or celebrity.

Quase todas as ideias podem se transformar em um evento de sucesso. Com apoio profissional é possível mapear todas as fases de um evento e fazer com que ele alcance as pessoas corretas, cumprindo sua missão.

Be very clear on your fundraising goal and set your budget for the event accordingly. I am constantly shocked at how many fundraising events cost more than they bring in. In-kind material or service donations for the event are helpful. Additionally keep in contact with your guests. Gaining those funds on event day is great but by keeping in contact with those supporters you can get continual donations rolling in. For businesses aim to get those large donations right around end of fiscal year for those tax deductions.

Cultivate relationships: Use the event as an opportunity to build relationships with attendees. Connect with them personally, listen to their stories, and express gratitude for their support. Building strong relationships can lead to long-term donor engagement.

Consider leveraging social media influencers, fostering a sense of community, offering unique experiences, compelling storytelling, and integrating live progress tracking to drive engagement and support.