¿Cuáles son los beneficios y desafíos de crear contenido perenne?

Evergreen content matters because it lasts. The topic, the angles, the examples are not seasonal or specific to specific timing. But it still doesn’t last forever, and should be revisited every year or so to make sure it’s still relevant. You can create evergreen content for various stages in the customer’s buying cycle and should make it as findable as possible by optimizing it for search.

Evergreen content, such as the article "10 Effective Exercises for Building Strong Abs," is invaluable for a fitness blog. It offers timeless guidance, including step-by-step instructions, illustrations, and tips for performing each exercise correctly. This content retains relevance over an extended period, as the exercises for strong abs are unlikely to change significantly. People always seek to improve core strength and achieve toned abs, making this content continuously valuable to your audience. While updating the article with additional exercises or refining the content may be necessary over time, the core information remains relevant. As a result, the article can attract new readers.

The AI did a pretty good job of writing this. Examples of content might include use cases, reasons why people tend to buy, problems they’re trying to solve. Answering questions that customers commonly ask is one of the most powerful types of content. Each question can form its own article optimized for search.

One of the best sources is to listen in on sales calls and jot down the questions customers are asking. It’s useful to turn that content into different formats like blog articles, infographics, carousels, and mobile-friendly, interactive white papers. It should also be used for social posts that can be reused on a regular basis.

É bem improvável que um conteúdo tenha vida útil ETERNA. Novas pesquisas são divulgadas, novas ferramentas, novos comportamentos. Ainda que seu conteúdo foi planejado para ser evergreen, é importante ao menos uma vez ao ano atualizá-lo, fazendo-se perguntas como: o que mudou desde o dia que escrevi? As pessoas fazem isso da mesma forma? Com a mesma ferramenta ou tecnologia? Tem alguma pesquisa recente do tema?

I recommend creating a database for where all the different versions of evergreen content exists and setting a regular schedule for reviewing and updating that at least annually. Updating will also improve the content’s rank in search engines.

There are more benefits than challenges ✨ Benefits 👇 ✅ Ups your brand’s authority and reputation - says you care; aren’t just for the here and now ✅ Boosts website traffic - especially for how-to type of content ✅ Gives long-term ROI - updates keep the content relevant for long Challenges 👇 ❎ Less likely to go viral - will have less immediate hype than trending topics ❎ Limited topic range - after all there are only so many topics that can stay relevant over time ❎ Less novelty - how ‘new’ can useful information be even if it’s immensely useful? Wait, weren’t there supposed to be more benefits? Just review the above list again 👆 That’s right - benefits weigh way more 💡 Go for evergreen - you won’t go wrong 👍