¿Qué haces si tus ideas de marketing digital no están siendo entendidas por otros departamentos?

Take proactive steps to bridge the communication gap and align your digital strategies with the goals of your company. • Simplify your message: Break down your ideas into easy-to-understand terms. Avoid technical jargon • Provide context: Help recognise the impact on the overall business objectives. Explain the alignment with the mission, vision, and KPIs. Highlight the potential ROI and long-term benefits • Seek feedback: Encourage open dialogue. Actively listen to perspectives, concerns, and suggestions, and incorporate their input • Use data and metrics: Leverage data to support your ideas and demonstrate their effectiveness • Create visual presentations • Build strong relationships • Be patient and persistent • Celebrate successes

This is a common problem and often times it's the leadership of the company that doesn't understand! I can't tell you how many times I've beat my head against a wall trying to communicate with a CEO or another C-Suite leader. I learned a valuable lesson at one company when a colleague finally told me that the best way to communicate with the leader was 3 slides with 3 bullets per slides and mostly images. In other words, his time was limited and his decision making process was quick once he understood something, but he needed my information to be presented to him in this way for him to get it. Ask the other departments how they would like to be communicated with and then tell your story in that way.

This can be termed “The Wild West” of marketing. In a ever changing world we all need to take a deep breath and be patient with our expectations. Never lose sight and keep a watchful eye. One of my favourite phrases a professional colleague once shared with me. “Inspect what you expect”

Speak in terms they use and understand. Sales wants to know how it will lead to more quality leads, finance wants to know if they should give you or sales more budget, the CEO wants to know the vision and message it sends and what the other 2 think. HR doesn't want conflict and IT probably wants snacks. Get sales on board. They are good at pitching :)

Most importantly, avoid jargon and keep it simple. If a 6th grader can't understand your pitch, it's too complicated. You're not speaking into a vacuum or silo - your ideas must resonate across the organization. Simplify your language and focus on the bottom-line benefits to ensure your message hits home.

Present clear, concise data visualizations showing past successes and industry benchmarks to effectively communicate digital marketing ideas across the organization using data and evidence. Use case studies that highlight tangible outcomes related to organizational goals. Incorporate feedback and questions into the presentation to tailor the evidence more closely to each department's concerns. Where possible, start with pilot projects, documenting and sharing the positive impact through easy-to-understand metrics and stories to demonstrate value directly. This will make your ideas more compelling and understandable across different departments.

If your digital marketing ideas are not understood by other departments, use data and evidence to illustrate their potential impact. For instance, a company wanted to implement a new digital marketing strategy, but other departments were skeptical. They compiled data showing how similar strategies had boosted sales and brand awareness for competitors. Presenting concrete evidence of success persuaded other departments to support the initiative. Utilizing data helps bridge understanding gaps and garner support for digital marketing initiatives across the organization.

I like to create overly simple visuals and try my best to communicate my ideas through these visuals in person. I’ve had a lot of experience working with sales and customer success teams from a digital marketing perspectivec and overly simple visuals and allowing plenty of opportunities for questions has been huge!

O maior poder para convencimento de uma ideia, são os números e as evidências. Sem números, evidências e projeções fica muito dificil você convencer alguém da sua ideia. Tangibilize as ideias e não deixe os números dificil de serme entendidos, traga isso com gráficos, elementos visuais, torne mais visual e tangível para quem está olhando. Se for possível mostra benchmarks de mercado.

The use of data and evidence in digital marketing is indeed crucial in convincing stakeholders of the value of your strategies. However, it's equally important to present this data in a way that's easily digestible and compelling. Storytelling with data can be a powerful tool in this regard. Also, while using data from analytics and reports, it's essential to ensure the data is up-to-date, as digital marketing trends and consumer behavior can change rapidly. Lastly, always be prepared with additional data to address potential objections or questions.

Use the same copywriting principles when communicating internally as you do when writing marketing copy. - Instead of your audience being customers, it's internal stakeholders. What are the best and most understandable results that they'd want to see? How would your ideas contribute to achieving that? Do you have solid data and examples to support it? - Communicate benefits first, and keep it simple. For example, don't say this: "We should install the advertising pixel, test conversion events and then launch the ad campaign to generate 10x ROI" Instead, start with the benefit, and eliminate jargon: "We can achieve 10x ROI by running this conversion optimized ad campaign."

It is crucial to understand that not taking any action can result in significant costs. Therefore, it is advisable to showcase relevant data that compares the current state of the company with the desired state. This will help to identify the gap and take the necessary steps to close it.

To persuade other departments of digital marketing ideas, articulate benefits like increased brand visibility, lead generation, and revenue growth. Highlight risks such as missed market opportunities, stagnation, and loss of competitive edge. Emphasize the importance of proactive adaptation to industry trends and customer preferences to maintain relevance and drive sustainable business growth.

Junto a sua ideia traga o plano com os beneficios e soluções de problemas, além disso tenha um plano de risco para apresentar caso não de certo. Deixe claro que um plano B para estancar problemas também está monitorado e pode ser ativado um protocolo a qualquer momento.

The section accurately emphasizes the importance of clearly articulating the benefits and potential risks of digital marketing ideas. In the realm of digital marketing, it's crucial to not only present innovative ideas but also to demonstrate their potential impact on the organization. This includes potential ROI, how it could enhance customer engagement, or improve brand visibility. Moreover, outlining potential challenges helps prepare for contingencies. Not acting or maintaining the status quo can lead to missed opportunities in the fast-paced digital landscape.

Converse com outras áreas entenda como voc}e pode englobar 360 a sua ideia, como pode contribuir com outras áreas, e como você pode ouvir elas para melhorar. Quando as pessoas são ouvidas elas confiam mais e elas constroem relacionamentos positivos, puxe isso para você porque com toda certeza será muito importante para que você consiga defender as suas ideias em uma mesa diretora.

Embracing feedback with humility and a genuine desire to adapt enriches your digital marketing efforts and fosters a collaborative environment where everyone feels invested in the outcome. Incorporating feedback from other departments is vital for refining your digital marketing strategies. Approach this process with an open mind, setting aside ego to improve based on their insights.

If your digital marketing ideas are not being understood by other departments, it's essential to take proactive steps to bridge the communication gap and garner support for your initiatives. Here's what you can do: 1. Simplify and clarify. 2. Provide context. 3. Illustrate with examples. 4. Collaborate and involve stakeholders from other departments. 5. Tailor your communication to resonate with different departments. 6. Cultivate strong relationships with key stakeholders across different departments. 7. Offer training sessions or workshops to educate other departments about digital marketing principles, strategies, and tactics. 8. Articulate how your digital marketing ideas support business objectives. 9. Be Patient and Persistent.

Faça o Follow Up do andamento da sua ideia, procure entender como os outrs departamentos enxergam e estão digerindo. Muitos departamentos pensam que as ideias do marketing são apenas custos para a empresa, e não enxergam como investimento, por isso a importância do follow up e de entender a visão de todos e seguir com negociação.

Sales and marketing teams are often at odds with each other, leading to a lack of cooperation and ineffective communication. Adopting a "Smarketing" approach can be valuable. This approach involves creating a Service Level Agreement between marketing and sales to define the specific responsibilities of each team. The SLA outlines what marketing is committing to generating for sales, such as the number of leads or quality of leads, and what sales is committed to doing with the prospects that marketing generates, such as following up with them in a timely and effective manner. By setting clear expectations between teams, the Smarketing approach can help to align goals, improve communication, and drive better results for the business.

It's crucial to ensure that everyone understands how their contributions tie into broader organizational objectives. This alignment fosters a sense of shared purpose and encourages collaboration towards common goals. For example, if the marketing department's digital initiatives aim to increase online sales, the sales team should understand how their efforts to nurture leads and close deals contribute to achieving this objective. Similarly, the customer service team should recognize the role they play in enhancing the customer experience, which can lead to improved retention and loyalty, ultimately impacting sales and revenue.