¿Qué haces si tu experiencia no coincide con los requisitos para un puesto de marketing de productos?

Consider boosting your skills through targeted online courses or certifications in product marketing essentials. Seek hands-on opportunities like freelance projects to gain practical experience. Networking within product marketing communities and seeking mentorship can also be valuable. Remember, demonstrating your enthusiasm and commitment to learning can greatly enhance your appeal to potential employers.

Don't let a lack of perfectly matching experience deter you from product marketing! Focus on highlighting transferable skills like communication, writing, or project management, even if gained in a different role. Quantify your achievements with data to showcase your impact. Bridge the gap by taking online courses or pursuing entry-level product marketing roles, or consider related fields like content marketing to gain valuable experience. Tailor your application by aligning your transferable skills with the job description. Finally, be transparent about experience gaps, but emphasize your eagerness to learn and contribute.

One of the most important skills for product marketing is to write compelling content since messaging and communicating value proposition lies at the heart of product marketing. In case you are not familiar with content creation, positioning, and messaging, you can learn the basics via the HubSpot Content Marketing Certification or a similar course.

I would highly recommend to put your foundational knowledge into practice by taking on real-world projects or internships related to product marketing. You can look for projects in areas such as marketing campaigns, market research, analyze product performance data, or even study the products of your dream companies and jot down what you liked/disliked or any app features that you feel can add more value from a consumer's perspective. These projects give you an edge over other candidates and demonstrate your ability to apply theoretical concepts in a practical setting.

Use LinkedIn to find people that are in a Product Marketing role by entering Product Marketing or other specific job titles in the search box and filtering by people. You can even filter by 1st connections - Product Marketers within your network, take the opportunity to reconnect with them. Look at product marketing folk they follow and engage with or filter by 2nd connections. This way, you can increase your network. Connect and engage with their posts. There are also loads of Product marketing Groups on LinkedIN, type the term in your search box and filter by groups and hey presto...even more networking opportunities for you!

The PMM role is not a standard role. The roles and responsibilities depends on the company and the industry as well. Resume is something that needs to be tweaked a little just to make sure you are targeting the right skills, roles and achievements. You need to be able to craft a story that highlights your skills and experience required for the role,

Seek mentorship and start as a junior pmm to learn and develop your skills. Attend meetups and online events to grow your network and get feedback as you grow.

Always ask why with product marketing and seek those answers to further your understanding. Asking why shows curiosity and allows you to connect with your product on a deeper level. The analysis, research and product development has been done, so now is your time fully immerse yourself in your product and understand it. Consider asking why and how these conclusions have been reached, why your product is better than competitors and what its key USP is.