¿Qué haces si tu marca personal no está atrayendo conexiones valiosas en la industria del Life Coaching?

f your personal brand isn't attracting valuable connections, reassess your messaging by ensuring it resonates with your target audience's needs and aspirations. Tailor your content to address their pain points and offer solutions. Review your target audience demographics, psychographics, and behaviors to refine your approach. Enhance your online presence by optimizing your website and social media profiles with compelling content and consistent branding. Engage with industry peers, share valuable insights, and actively participate in relevant discussions to establish credibility and attract connections.

I think creating a personal brand is an evolving feast. When you start out you want to appeal to the widest audience possible, that makes sense, right? Well, in reality the more specialised the easier to build your brand. Some coaches have this nailed! Not only have the defined a niche but that sits front and centre of their LinkedIn profile but they regularly post opinion pieces on the subject and engage in conversations with people in their target audience group. For example - The 'Gen Z' Coach. Know who you want to help and what you want to help them with, draw on personal experience and don't focus on something that doesn't ignite some passion in you, that passion shines through to create that magnetic personal brand.

Not only reevaluate your goals but think at your brand. Are you embodying it in your words, attitude, character, actions,...?

I think in terms of branding this is really important. Whilst we train as coaches that does not mean that we are immediately conversant in marketing and could end up sending mixed messages about who we are and what we do. You'll notice that the people you follow regularly on LinkedIn who are selling themselves or their products will have a consistent look and feel to their posts so eventually everytime something of theirs pops up you recognise it and are drawn to it. That's when you start to want to hear more and potentially build trust and start to engage. I've worked with marketeers before and that brand, whether it be look, colour palette, font, content works best if you get consistency in place.

Couldn't have put it better myself! You don't really need to say much more do you? That's exactly what I am doing right here, right now. It's another stream of communication that builds your online presence and enables you to show a little of what you know and a some of your personality. That said I do love my weekly coaching newsletters and my regular conversation starters #thursdaythoughts #belongingbasebeliefs

Visibility can mean taking on freelance and volunteering roles and giving 100% as though you were hired. When clients get valuable support from a freelance output they most certainly will amplify Visibility by giving genuine positive reviews which are a Visibility magnets.

Speak of you when you can. It's a question of volume, the more you post, connect, interact, the more people will remember of you

If you coach on something that means a lot to you then I really believe it comes out in what you do and how people feel when they are with you. I have my own Inclusion and Belonging consultancy with my wife and that was fuelled by our personal journey through her transition. Alongside that I am know as the 'Find Your Happy' Life Coach. Why? Because for quite a long time I wasn't really that happy and through COVID-19 I completely re-assessed my life. I became an ICF accredited 'Business and Personal Coach' and it changed my life for the better. I then just wanted to pursue avenues that would enable me to do something I love and bring more joy to others and their journey through life.

Valuable connections, colleagues or clients, are created...not attracted. There may be nothing wrong with your branding. Except that it doesn't solve the problem(s) or provide value for people that you're trying to connect to within the industry. Improve your networking skills. Research your target client avatar more deeply. Then get going right away on delivering VALUE.

Write what are the top 3 qualities carried by your brand and embody it. As a maximum performance coach, I need to be excellent, peak performer and efficient so that people can rely on me.