¿Qué haces si estás luchando por establecer tu credibilidad en la industria de viajes y turismo?

En esta industria/sector, en la cual hay infinidad de players y actores, con una alta calidad de servicio y producto, es indispensable generar valor y confianza al cliente, tanto al usuario final como a tu interlocutor. En mi opinión es indispensable generar relaciones de confianza, duraderas y no buscando la inmediatez. Toda relación de confianza se genera paso a paso, a lo largo del tiempo. Hay que mostrar credibilidad y sinceridad, la cual creo que al ser un sector donde es muy importante las relaciones humanas, la credibilidad es un factor diferencial.

Continuous learning is key in an industry as dynamic as travel and tourism. Pursuing certifications, attending workshops, and participating in courses can not only improve your expertise but also demonstrate your commitment to your profession. Stay on top of the latest trends, and destination insights, so you can provide up-to-date information to your clients, further establishing your reputation as a knowledgeable and reliable expert. There are many opportunities to not only build but showcase your expertise.

> Share in-depth travel knowledge through blog posts, social media, or even niche publications. Highlight unique experiences or certifications. > Be transparent and reliable. Partner with established travel companies or influencers for endorsements. > Focus on a specific travel niche and tailor content to their needs. Respond to questions and build a community.

Es importante mantenerse al día, especializarse (no es lo mismo el BT que el leisure ni el MICE), hablar semanalmente con proveedores de la industria para conocer sus puntos de vista y experiencias para seguir creciendo como profesional y lo más importante, estudiar, leer y formarse.

Contar historias es el vehículo ideal para que tús clientes conozcan como puedes "aliviar su dolor". Si además esas historias las cuentan las mismas personas que las han vivido, ya sea con reseñas, casos de éxito o entrevistas que puedas publicar en las RRSS el ÉXITO está asegurado.

The travel and tourism industry is inherently collaborative, where success often hinges on strong partnerships and mutual support. Having a community can open doors to numerous opportunities and shared successes. Attend industry networking events, join professional associations, and participate in discussions to connect with others. Embrace the idea that no one is an island; working together can lead to creative solutions and experiences for travelers, which benefits the industry as a whole. Collaborating with other professionals on projects or events not only increases your visibility but also adds diverse perspectives and expertise. Find your tribe and support them.

Participating actively in community and industry events can significantly enhance your professional stature. Whether it’s speaking at conferences, conducting workshops, or attending trade shows, each interaction is an opportunity to showcase your expertise. It's a powerful tool for building credibility. It positions you as an authority in your field and can lead to media mentions and other recognition. My journey has been significantly shaped by public speaking, a tool I've found extremely helpful in establishing credibility. I love interacting with an audience and sharing insights that others can apply.