¿Cuáles son las métricas más importantes a las que hay que hacer un seguimiento al lanzar un nuevo sitio web?

This is going to sound extremely controversial, but I would say none. You should spend almost all your time talking to potential customers identifying an ICP and getting the right five people on your website looking at it by either DM'ing them, emailing them, or asking people if the message resonates. Otherwise you are chasing vanity metrics and wasting time

Too many to list really! From general visitor numbers, to unique visits, return visits, the number of pages viewed and how long the visitor remained on a piece of content and the site as a whole. Heat map tracking is so powerful if these (anonymous) insights are actually turned into actions. The opportunities for bug fixes but especially new features through these insights are so valuable!

Website traffic is essentially the count of visitors to your website. It's a key measure of your site's popularity and reach. Here's a simple breakdown: 1. What It Is: The number of people who visit your website. 2. Measurement Tools: Use platforms like Google Analytics to track and analyze your traffic. 3. Sources of Traffic: Identify where your visitors come from, such as search engines, social media, referrals, or advertisements. 4. Benefits: Understanding traffic helps gauge the effectiveness of your marketing strategies, reveals popular keywords and channels, and identifies the most engaging content on your site. In summary, monitoring website traffic is crucial for understanding and improving your website's online presence.

Website traffic refers to the number of visitors a website receives within a specified time. It is a key metric indicating a site's popularity and reach. Traffic sources include organic search, direct visits, referrals from other sites, and social media. Analyzing website traffic provides insights into user behavior, helps assess marketing effectiveness, and guides strategies to enhance online visibility and engagement. Common tools like Google Analytics track and measure various aspects of website traffic for businesses and website owners.

Pense no seu site como uma vitrine, você quer dar visibilidade de algo mas de nada importa se ninguém ver. Estar atento às visualizações/tráfego é o primeiro passo é a base de tudo. Abaixo algumas dicas práticas e básicas para começar: 1- garanta que seu site está hospedado em um servidor confiável e eficiente. 2- busque ferramentas para medir o tráfego e conhecer os dados de visualizações. 3- utilize os principais mecanismos para gerar tráfego em seu site como produção de conteúdo de qualidade ou até mesmo investir em tráfego pago nos buscadores e redes sociais. 4- Invista em SEO e ajude sua página a performar bem organicamente.

Bounce rate is a key metric for understanding website engagement. It represents the percentage of visitors who leave after viewing just one page. Here's a quick overview: 1. What It Is: The rate at which visitors leave your site after only seeing one page. 2. Indication: A high bounce rate suggests your site might not be engaging or relevant enough to keep visitors interested. 3. Improvement Strategies: - Enhance your website's design and user experience. - Improve content quality and relevance. - Optimize navigation and loading speed. 4. Tools for Insight: Utilize heatmaps and surveys to identify why visitors are leaving, and address these issues.

Optimize landing pages for clarity and relevance. Implement A/B testing for design and content variations. Leverage user journey analysis to identify friction points. Utilize social proof and trust indicators to enhance credibility. Regularly update and streamline navigation for intuitive browsing. Implement lazy loading to improve page speed. Prioritize concise and engaging content. Conduct regular SEO audits for search engine visibility. By continuously refining user experience, you can lower bounce rates and foster sustained engagement on your website.

Bounce rate is a web analytics metric that measures the percentage of visitors who navigate away from a website after viewing only one page. A high bounce rate often indicates that visitors didn't find the content engaging or relevant. It's a key indicator of website user experience and content effectiveness. Lowering bounce rates involves improving page content, user interface, and ensuring alignment with visitor expectations, ultimately enhancing overall website performance and user satisfaction.

Já parou para pensar se o seu assunto é realmente interessante ou impactante? Ou você apenas está "Enchendo o seu cliente?" Nessa parte, as pesquisas são fundamentais para compreender o que o seu cliente busca

Conversion rate is a key metric in measuring a website's effectiveness in getting visitors to take a specific action. Here's a straightforward summary: What It Is: The percentage of visitors who perform a desired action on your site, like making a purchase or subscribing to a newsletter. Significance: Indicates how well your website convinces visitors to engage in these actions. Low Conversion Rate: Suggests that the website may not be fully aligning with visitor needs or motivations. Improvement Tips: - Enhance website usability, trustworthiness, and value proposition. - Use A/B testing and analytics to refine website elements (headlines, content, images, buttons).

Falando sobre taxa de conversão, é importante reforçar que a média desta métrica é de 3%, ou seja, se você tiver um tráfego de 1000 usuários, é esperada uma conversão de 30 contatos! Para melhorar esta taxa, algumas ideias são: - Diminuir a quantidade de campos dos formulários - Distribuir CTAs por todas as dobras do site - Evidenciar um contato rápido (ex: Whatsapp)

Implement persuasive and clear calls-to-action (CTAs). Leverage user testimonials and case studies for credibility. Conduct A/B testing on different CTAs and landing page variations. Utilize exit-intent pop-ups for personalized offers. Optimize form fields for simplicity and clarity. Leverage scarcity and urgency in promotional elements. Regularly analyze user behavior through heatmaps and session recordings. Implement a reliable analytics system for data-driven decision-making. By fine-tuning these elements, you can significantly enhance your website's conversion rates and drive business growth.

To ensure the effectiveness of your website, it is crucial to understand that it must have a clear conversion path. A conversion path is a clear journey that your website shows to guide visitors through. You need to consider what action you want a visitor to take after they engage with your content. Are there enough calls to action that provide visitors with the next step? Are you giving them more than one option to proceed? What happens if visitors need more information, want to buy something, or need to talk to someone? These are important questions to consider when designing your website's conversion paths.

Conversion rate is a metric in digital marketing that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing. It is calculated by dividing the number of conversions by the total number of visitors and is a key indicator of how effectively a website or campaign is turning visitors into customers or leads. A higher conversion rate typically signifies a more optimized and successful user journey.

Customer Acquisition Cost is the expense involved in gaining a new customer. It's a vital metric for evaluating the efficiency of your marketing and sales efforts. Here's a simplified view: What It Is: The cost of acquiring a new customer through marketing and sales activities. How to Calculate: Divide total marketing and sales expenses by the number of new customers gained. High CAC Warning: A high CAC indicates that your website's revenues may not be sufficient to justify the acquisition costs. Reducing CAC: Increase website traffic and improve conversion rates. - Enhance customer retention. - Utilize tools like attribution models and ROI analysis to fine-tune marketing strategies.

Conduct regular A/B testing on marketing channels for optimal ROI. Utilize customer feedback to refine messaging and offerings. Explore partnerships for joint marketing efforts. Implement data-driven attribution models for a more accurate understanding of channel effectiveness. By continuously refining strategies, you can reduce CAC and boost the overall efficiency of your customer acquisition efforts.

Utilize loyalty programs and exclusive offers for repeat purchases. Encourage user-generated content and testimonials to build trust. Leverage predictive analytics for targeted upselling and cross-selling. Regularly analyze customer feedback for continuous improvement. Utilize customer segmentation for personalized experiences. Foster a community through social media for brand advocacy. Implement subscription models for predictable revenue streams. By focusing on customer satisfaction and engagement, you can significantly boost CLV and ensure sustainable business growth.

ustomer Lifetime Value (CLV) is indeed a critical metric for understanding the long-term value of customers to your business. It helps in assessing how much revenue a customer is likely to generate over the course of their relationship with your company. By focusing on CLV, you can: Prioritize Customer Retention: CLV emphasizes the importance of retaining customers over the long term, as loyal customers are usually more profitable. Guide Marketing Strategies: Understanding CLV can help in allocating marketing resources more effectively, focusing on high-value customer segments. Improve Customer Experience: By recognizing the value of long-term relationships, you're incentivized to enhance customer satisfaction

The outlined metrics are fundamental for evaluating the performance and success of a new website. Each metric provides valuable insights into different aspects of your website's impact and effectiveness: Website Traffic: This is a foundational metric indicating the popularity and reach of your site. High traffic volume is a good initial indicator of interest in your content or offerings. Conversion Rate: Crucial for assessing the effectiveness of your site in encouraging visitors to take specific actions, such as making a purchase or subscribing to a newsletter. It's a direct measure of your website's efficiency in achieving its business objectives. Customer Acquisition Cost (CAC)

When launching a new website, key metrics provide insights into its performance. Track website traffic with metrics like unique visitors, page views, and bounce rate. Monitor user engagement through time spent on pages and click-through rates. Conversion metrics, such as conversion rate and goal completions, indicate the effectiveness of your calls-to-action. Analyze user demographics and sources of traffic to refine your target audience. Additionally, assess site speed and mobile responsiveness. Regularly review these metrics to optimize your website for a seamless user experience and improved performance.

- Try with and without the www. In both cases, the website should display - Try with http:// It should redirect smoothly to https:// - Try with different browsers to see if there are any errors - Try with different devices: phones, computers, tablets and use a different browser on each - Use GTmetrix to see if your website is fast enough. If there are any issues, it will tell you and offers recommendations to fix.

Your website is like a salesperson that works for you 24/7. However, it should sell in a way that is not too pushy for those who are just looking for information, and in a more active way for those who are looking for quick solutions. To achieve this, you need to consider all the different stages that your website visitors may be at and provide a clear path for each of them.

Here are a few key points about NPS: Customer Loyalty Indicator: A high NPS indicates that customers are not only satisfied but also enthusiastic about your website, suggesting they are more likely to be repeat customers and refer others. Feedback Mechanism: NPS surveys can be an effective way to gather feedback. They can help identify areas where your website excels and areas that need improvement. Predictor of Growth: A strong NPS is often correlated with organic growth, as satisfied customers are likely to bring in new customers through word-of-mouth. Benchmarking Tool: NPS can be used to benchmark your website's performance against competitors and industry standards.

Although it's a more qualitative approach, I like to get feedback from the target audience. They are not partial and will give necessary insight into ways to improve before delving into more technical metrics.