¿Qué estrategias puedes utilizar para gestionar patrocinios y asociaciones en múltiples deportes?

Managing sponsorships and partnerships across multiple sports requires a strategic approach. Here's what works for me: 🤹♂️🏆 1️⃣ Unified Branding: Ensure a consistent brand message across all sports. 🌐 2️⃣ Customized Packages: Tailor sponsorship deals to suit each sport's unique audience and needs. 💼 3️⃣ Regular Communication: Keep sponsors updated on developments and opportunities. 📢 4️⃣ Cross-Promotion: Leverage the diverse audience of multiple sports for mutual benefit. 🔄 5️⃣ Performance Tracking: Monitor and report the impact of sponsorships in each sport. 📊 6️⃣ Long-Term Relationships: Focus on building lasting partnerships for sustained success. 🤝

Sponsorships live and die by reach. Define whom you want to influence with laser focus before approaching partners. Analyze fan data and conduct market research to pinpoint demographics and consumption habits. Map preferences to different sports and leagues using analytics. Construct detailed audience personas that capture behaviors, interests, values and priorities. Tailor proposals to show how activations during a given season or event will put your brand front of center for these high-value customers. Quantify how partnerships will shift attitudes and usage for each market segment.

Here are some strategies to effectively handle sponsorships and partnerships in a multi-sport context: 1-Centralized Management: Establish a system to oversee all sponsorships and partnerships. 2-Cross-Functional Team: Form a team that includes representatives from each sport or relevant department. 3-Customized Packages: Tailor packages to the unique characteristics and audience of each sport. 4-Clear Communication: Establish communication channels between the central management team, individual sports teams, and sponsors. 5-Unified Branding Guidelines: Develop branding guidelines that can be applied consistently across all sports. 6-Data Analytics: Implement data analytics to measure the effectiveness of sponsorships in each sport.

The name Partnerships is becoming the new norm in sports sponsorship for a reason. Data has allowed companies to analyze their sponsorship investments and therefore a results-driven deal is required. As a result, sports entities must have a whole strategy that starts by identifying their audience and their assets: -Fans avatars -Digital and physical assets that can be offered to sponsors This approach will enable sports club identity the suitable partners and create a personalized proposals that will bring value to all stakeholders.

Understand that the audiences for each sports can differ greatly, especially the ways in which they engage with content. Don't take a one-size-fits-all approach with partnership programming - instead, focus on authentically engaging with fanbases. This requires heavy initial planning and buy in from your partners, but is well worth it!

We are renaming Sports sponsorships as Partnerships for a reason. It’s becoming a partnership due to the fact that it’s becoming more than an advertising opportunity. Sports clubs and companies are developing strategic relationships to achieve specific goals that can goes beyond the awareness aspect. For example, Companies can sponsor a sport club to improve their reputation or rebuild it. Therefore, working with partners that have the same values and principles is crucial for the success of the partnership. Plus, Fans, nowadays, are becoming aware of the social and environmental impact of entities and they alter their behavior accordingly. Therefore, it’s important that sports clubs choose wisely their partners.

If possible, find elements within each partnership that are transferrable between different properties (content, physical assets, key findings, etc.). This will help save your budget and reduce redundant work.

Understand that sports will always be unpredictable and having a plan for all on-field outcomes is key to partner programming. Start conversations with your clients early in the partnership to align on the key goals/objectives, approval processes, and important milestones to ensure that any potential solutions align with partnership parameters.