Su equipo de marketing de productos se enfrenta a desafíos comunes. ¿Cómo puedes ayudarlos a superar estos obstáculos?

Algumas formas de trabalho podem ajudar a diminuir esta falta de alinhamento. 1. Definir de forma consistente uma matriz de RACI - Responsable; Accountable; Consulted; Informed 2. Um bom método de gestão de projectos que coloque foco nos projetos prioritários para a companhia e com equipas multi-disciplinares 3. Definição de factores de êxito do projeto 4. Comunicação honesta de cada membro da equipa sobre tarefas, time-lines e expectativas 5. Partilha de inSights coerentes com a desenvolviemnto do negócio 6. Partilha de objetivos comuns 7. E por vezes mesmo sem alinhamento total da equipa é preponderante que todos estejam comprometidos

Assemble a team with varied problem-solving approaches, perspectives, and thinking styles. Use frameworks like the Herrmann Brain Dominance Instrument (HBDI) to understand this diversity. Imagine a product marketing team where one member excels in analytical thinking and logical reasoning. Another shines with practical solutions, focusing on operational aspects. The third member excels in empathizing with customers and understanding their needs. Lastly, there's an experimental thinker, who loves innovative ideas and challenging the status quo. By using HBDI to identify and combine these diverse thinking styles, the team can approach challenges from multiple angles, leading to effective problem-solving.

First, prioritize tasks based on impact and feasibility. Streamline processes to maximize efficiency. Leverage existing tools and platforms instead of investing in new ones. Collaborate closely with sales and product teams to align efforts and amplify results. Additionally, consider outsourcing non-core activities to freelancers or agencies to supplement your team's capabilities without stretching resources thin. By implementing these approaches, you can empower your product marketing team to thrive despite limited resources.

It all comes down to prioritization of the items and projects that have the most impact. It's up to you and your organization to determine if that means what's most important to the business, to the customer, or what can get done first. At this moment, any work done is good work.

Definir prioridades e ser honesto com as equipas. E desde esse ponto fazer alocação correcta de Recursos (Tempo; dinheiro e pessoas). E saber levantar a mão para pedir ajuda ao Project Leader ou Project Sponsor.

Stay informed about industry trends and consumer behavior shifts. Conduct regular market research to identify emerging opportunities and threats. Foster a culture of innovation within your team, encouraging them to experiment and iterate quickly. Embrace feedback from customers and stakeholders to refine your strategies continuously. By staying nimble and proactive, your product marketing team can effectively navigate the ever-changing market landscape and seize new opportunities for growth.

As equipas de marketing devem ter um pleno control dos básicos do negócio e do mercado. - Concorrência - Consumidores - Companhia - Clientes A visão/perspicácia de negócio é ultra importante. Ter control dos 4 P's e entender como essa mecânica encaixa e aproveita o conhecimento dos 4 C's para mover os seus produtos/marcas em frente. E lembre-se o Mundo hoje é VUCA e muda várias vezes por dia. O que hoje é certo amanhã muda de certeza.

Skill gaps can hinder your product marketing team's effectiveness. Start by conducting a skills assessment to identify areas of improvement. Provide targeted training and development opportunities to bridge these gaps. Encourage cross-functional collaboration to facilitate knowledge sharing and skill acquisition. Consider bringing in external experts or consultants to provide specialized training or mentorship. Empower team members to take ownership of their professional development by offering resources such as online courses or industry certifications. By addressing skill gaps proactively, you can equip your team with the expertise needed to excel in their roles and drive success for your organization.

You have to make time for address skill gaps. This can seem almost impossible, but it's so, so important. What I try to do is take time each week and identify what skill I need to work on and find any sort of educational material - YT videos, MasterClass, PMA courses, etc - and slowly chip away at it. It's easier when it's digestible and you can easily take in the information. You can do this.

Defina quais as competências que a sua equipa deve ter: - Insights; Segmentação; conhecimento de negócio; Brand equity; Inovação; Control financeiro; Planificação; Execução; Multi-mercado; multi-canal; etc. Avalie o nivel de sua equipa em cada um dos pontos proponha planos de crescimento e desenvolvimento de competências para cada um dos elementos de sua equipa. Learning on job (pelas tarefas que realiza); Learning with Others (Tutores; Coachers; Mentores); Formação formal (Masters; MBA; eventos da área; etc). Promova a partila de experiencias - Best Practices; Casos de êxito; etc.

As a Product Marketing manager, you HAVE to insert yourself wherever you can. Whether that's product/squad standups, sprint planning or anything like that. Plus, if you have relationships with others that are already in those meetings, ask them to make sure that you're included. Having people on your side is a huge plus. The other thing that is important: being included is one thing, but once you're included you have to provide value. So it's back to Product Marketing essentials: Customer and market research, data and analytics, and plans for how to support the work the product team is working through.

Deixe seus resultados falarem por sua equipa. Deixe que em momentos de partilha de casos de êxito ou de aprendizagem sua equipa possa partilhar resultados. tendo em conta A Situação a solucionar ou Objectivo a conseguir, Qual foi a tarefa ou acção realizada e qual o resultado obtido. Sempre que possível premeie o esforço e o resultado por cima do esperado de uma forma diferente, Diplomas; Dinheiro; reconhecimento publico, dia extra de férias; presença em algum evento lúdico. Normalmente custam pouco e imputam de forma muito positiva

Up bring value of the product. When facing pricing challenges, upbring value of the product is vitally important. Instead of reducing price, bringing more values to customers with products eg. peripheral services, loyalty program…

3 points to consider: 1) Empower your product marketing team to become champions of customer empathy. Facilitate workshops where they delve into user research, conduct in-depth customer interviews, and even shadow sales calls. 2) Help your team transform this data into a compelling narrative. Train them in data visualization techniques and storytelling frameworks to translate complex information into clear, concise messages that resonate with stakeholders and customers alike. 3) Communication breakdowns between product, sales, and marketing are a major roadblock. Foster a culture of collaboration by hosting regular team lunches, brainstorming sessions, and even product demos where each department has a voice