When engaging new executives in sales prospecting, I focus on making it all about them. First, I identify a warm entry point through common connections, alumni networks, or mutual interests. Then, I explore their recent LinkedIn posts and company news to understand their priorities and spot any gaps where I can offer assistance. I craft my message to highlight my awareness of their goals and explain how I can help, ensuring it's clear that my focus is on their success, not mine. This personalized, executive-centric approach leads to a tailored and impactful message

I find it beneficial to know as much as possible about my customers and their brands before I make the call. All the way down to university attendance and connections in common. It’s good to be prepared for as many potential conversation scenarios as possible.

When prospecting to a new executive, tailor your messaging by researching their business needs and challenges. Focus on high-level outcomes like growth and efficiency, keeping communication concise and relevant. Personalize your message by referencing recent company developments to show thoughtful engagement.

Le meilleur performer d’une entreprise de formation m’a confié fonctionner de la manière suivante : - Avant d’appeler un directeur des ressources humaines, il appelait une responsable RH en se faisant passer pour pôle emploi et en demandant à cette dernière de répondre à un sondage. L’objectif étant d’appeler le Directeur ensuite en ayant TOUTES les informations et de personnaliser parfaitement l’approche 💪🚀

Research the executive's business goals and industry challenges to craft personalized messaging that speaks directly to their priorities. Focus on offering solutions that align with their objectives, highlighting potential ROI and strategic advantages.