Te enfrentas a retrasos inesperados en un proyecto de marketing. ¿Cómo mantienes tus plazos en el buen camino?

Identifying the delay or problems is the fist step, use your insights to monitor your project and keep updated with every single feedback.

To handle unexpected delays in a marketing project, first identify the cause, whether it's missing resources, technical issues, or poor planning. Assess how the delay affects your schedule and prioritize critical tasks. Adjust your timeline to reflect these changes and add buffer time for future issues. Inform your team and stakeholders about the delay and revised deadlines. Reallocate resources if needed and streamline workflows to speed up progress. Monitor the new schedule closely, checking in regularly with your team to ensure tasks stay on track and minimize further delays.

Don't hesitate to adjust your plan or strategy and evaluate the effect might happen. This change could affect on your time work of the project, the cost or the resources. Put all alternatives plans and evaluate one by one. -choose the one has simple effect on your big plan to avoiding project cancellations

Knowing what not to include in the plan is key. MVP. Minimal Viable Product is often what I choose to go with on a first phase. Then you can test, improve, and then optimize. Only after that build on what you launched with new things. Staying laser focused on the MVP vs all the things can help you stay on track.

If your are project coordinator try to communicate with your internal and external project vendor and inform them. Your message should be clear and professional and give accuracy including data of the projects, sometimes you need to do that with project stakeholder.

Introducing a CRM tool like Asana, ClickUp, or Monday.com helps automate task status updates and provides valuable insights. You can track progress with real-time dashboards that show task completion. These tools highlight obstacles by flagging overdue tasks and bottlenecks. Accountability is enhanced through clear task assignments and due dates, which identify who is responsible for any unfinished work. Use this information to streamline your workflow by reallocating resources, addressing issues promptly, and optimizing task management for better efficiency in your marketing department.

Using technology like Microsoft projects will help you to build dynamic project plans using our PPM software that auto-adjust to resource time-offs, task delays & changing priorities.

Agile project management is a project management approach that focuses on flexibility and resilience. Unlike traditional project management methods, which follow a linear and sequenced process, agile project management allows for frequent and increasing development. It is particularly useful in industries where requirements and priorities may change frequently, such as software development, marketing and creative industries

Regular progress checks are vital, but I’ve found that empowering team members to flag issues early is a game-changer. It’s not just about monitoring from the top but creating a culture where everyone feels responsible for the timeline. Real-time adjustments are easier when the whole team stays alert to potential roadblocks.

Regularly check the progress of your revised plan. Ensure that the new timeline is being adhered to and make further adjustments if additional delays occur.