Estás luchando por encontrar nuevos clientes como consultor de ventas independiente. ¿Cómo puedes asegurar tu próxima gran venta?

La verdad que asegurar ventas... nadie lo puede hacer , hasta que no llegue el pago $$ ahí recién podemos cantar victoria. En mi experiencia clientes que ya han solicitado su factura para pago desisten de los servicios. etc. El negocios siempre es tener nuevos nombres a quienes llamar. cada cita vendas o no debes llevarte nombres, realiza un top 20 de tus clientes y genera una llamadas de valor que detonen prospectos referidos de parte de ellos.

Para garantir sua próxima grande venda como consultor de vendas freelance, é essencial identificar o alvo certo e focar em abordagens personalizadas. De acordo com Philip Kotler, conhecido como o “pai do marketing moderno”, entender o perfil e as necessidades específicas de seus clientes potenciais permite criar estratégias mais assertivas e eficientes. Identificar o alvo implica mapear aqueles que mais se beneficiariam de seus serviços, o que aumenta a chance de conversão. Além disso, ao compreender o mercado-alvo, é possível direcionar seus esforços de maneira a destacar seu valor e se posicionar como a solução ideal, elevando as chances de sucesso na venda.

Focus on clients with immediate needs. They’re more likely to commit fast. How to find them? Job board research can help. Identify businesses actively seeking solutions.  I know this source over spam. However, it can still be useful. Freelancers can benefit from a clever approach. And don’t stop there. Build long-term relationships. Trust grows into future sales.

Persistence and a positive attitude are always key in this. As for strategies: 1. Specialize, quantify your value, and tailor your pitch. 2. Attend events, leverage LinkedIn, and join relevant groups. 3. Create a website, optimize your LinkedIn profile, and share valuable content. 4. Use cold outreach, referrals, and inbound marketing. 5. Qualify leads, build rapport, present compellingly, handle objections, and close the deal. 6. Provide training, become a trusted advisor, and offer ongoing support. 7. Use CRM tools, review your pipeline, and learn from mistakes. 8. Research industry rates, consider your value, and offer flexible packages.

To increase your online sales, consider these strategies: Utilize LinkedIn Effectively: Actively engage with relevant content on LinkedIn by commenting thoughtfully. This can help you build visibility and credibility among potential clients. Prioritize Value: Offer free resources like webinars or consultations to showcase your expertise and build trust with potential clients. Participate in Online Communities: Join industry-specific groups and forums to share insights and answer questions. This can attract inbound leads and establish you as a thought leader.

Your network is one of your most valuable assets. Start by reaching out to former colleagues, clients, and other connections who are familiar with your work. Reconnect through a friendly update or a tailored message about your recent projects and how you can help solve their current challenges. By focusing on established relationships, you tap into a pool of people who already trust your expertise. Often, these connections are willing to refer you or can even become direct clients themselves, creating a valuable source of new opportunities.

La mise en réseau est primordiale et pour qu'elle ne soit pas trop chronophage ( participation à une multitude de salons, de réunions... ) Linkedin est le canal idéal.

Here are 3 ways to secure your next big sale online: Leverage LinkedIn: Don’t just scroll—engage and take it offline. Comment thoughtfully on posts relevant to your niche to build visibility and trust with potential clients. Show Value First: Offer a free webinar or mini consultation. Demonstrating your expertise upfront helps break down barriers and positions you as the go-to professional. Network in Communities: Join industry-specific online groups and forums. Be helpful, not salesy. Sharing insights and answering questions can make you stand out and attract inbound leads.

Linkedin est un outil merveilleux et complet. Votre profil doit être votre page de vente, votre contenu votre preuve sociale et votre réseau votre base de prospects. Il est indispensable de définir une stratégie sur ce canal d'acquisition.

Identify industries or challenges where you’ve consistently delivered strong results and focus your outreach on those areas. By narrowing your pitch to a specific niche, you present yourself as a specialist rather than a generalist. When clients see that you understand their specific pain points, they’re more likely to perceive immediate value in your services. For example, if you have experience boosting engagement for e-commerce brands, highlight that expertise. A targeted pitch not only helps you stand out but also attracts clients who are more likely to have needs that align with your skillset.

Instead of perfecting pitch, I recommend perfecting the questions to ask the prospect. Pitching is easy and everyone can do it. Great questions that lead people to understand more abut themselves, their bottlenecks, the reasons for failure in the past and the things keeping them from having the business and life they want is much more difficult, but that much more rewarding. When the prospect sees you have an in-depth knowledge of their specific situation and challenges, they are inclined to trust you more and eventually do business with you. Their unconscious mind and primitive brain send them the message you are the right choice because you have their best interests at heart!

Persistence is key in client acquisition, but it’s crucial to follow up without appearing pushy. If a prospect doesn’t respond right away, send gentle reminders at regular intervals, each time adding value—perhaps by sharing relevant industry insights or suggesting a quick, beneficial idea tailored to their needs. A follow-up every two weeks or monthly keeps your name on their radar. Even if they’re not ready to work with you now, this approach shows professionalism and positions you as a resource they’ll consider when the need arises.

La règle du suivi : on ajoute de la valeur. Chaque relance doit servir à quelque chose ( donner une nouvelle information, un nouveau témoignage... ). Si vous relancez pour relancer, vous serez identifiés comme un commercial qui a juste besoin et envie de vendre.