A continuación, te explicamos cómo puedes comunicarte eficazmente con las partes interesadas en la Administración Pública.

Ao adaptar a mensagem, você demonstra respeito pelas diferentes perspectivas e necessidades, aumentando o engajamento. Cada grupo tem seu próprio vocabulário e nível de conhecimento técnico. Utilizar uma linguagem adequada facilita a compreensão.

Massage delivers are most effective when tailored to the interests and roles of stakeholders, aligning with organizational values to achieve mutual benefits. When stakeholders understand the advantages, they contribute more to the shared goals' success.

In almost every case, the public officials we meet are part of some larger institution across which we will find a wide range of beliefs, perspectives, and positions. These differences create opportunities for mindful, nuanced conversations. We have a chance to get to know our specific audience, not just the institution they represent, and find new ways to work with both the individual and the institution.

De acuerdo con mi experiencia, considero que es importante poder enviar a al grupo de trabajo un mensaje conjunto del impacto que tienen las políticas, tanto en el aspecto técnicos como el impacto social que tendrán la adecuada ejecución de las mismas. En este sentido es clave implementar las políticas de forma coordinada y conjunta ya que un adecuado método técnico asegura, que se pueda contar con resultados de impacto.

Communication across all level of expertise is essential to bridge the gap between technical and non technical for the ease of the perspective intuition of audience from various backgrounds towards the subject matter.

Effective stakeholder engagement strategy hinges on couple elements. First, invest time in developing genuine relationships with stakeholders, meeting them where they are. Second, active listening is required, especially when there are opposing viewpoints. Third, look for collaborative opportunities like co-creation or co-sponsorships on initiatives and/or proposals. And focus on building trusted relationships over time.

Ao compreender as demandas dos cidadãos, é possível identificar as áreas que precisam de melhoria e desenvolver políticas públicas mais eficazes. A escuta ativa ajuda a identificar e resolver conflitos de forma mais rápida e eficaz, promovendo a harmonia social.

Listening attentively leads to gaining valuable perspectives and information, fostering stronger connections among all parties involved. The more information collected, the more informed our decision-making process becomes. By seeking diverse perspectives, we can better accommodate all parties involved, ultimately enhancing the outcomes. Furthermore, establishing strong connections facilitates effective communication, ensuring smooth interactions and collaborations.

Active listening is more than just hearing words—it’s about truly understanding the message, reading between the lines, and responding thoughtfully. In public administration, this means going beyond what stakeholders say to grasp their deeper concerns and motivations. This approach not only helps build trust and respect but also leads to more constructive dialogue and effective outcomes. How often do we listen with the intent to understand rather than to reply? How can we improve our listening skills to foster better communication?

Active listening was traditionally meant for personal meetings. Nowadays, active listening starts well before the meetings, it requires active listening to your counterparts' online activity. Do your previous work and you will start one step ahead when focusing the message in the needs of the person your meeting with.

Ao coletar o feedback dos cidadãos, é possível identificar problemas e oportunidades de melhoria. Demonstra o compromisso do governo com a transparência e a prestação de contas. Fortalece a relação entre o governo e a sociedade.

Establishing clear and accessible feedback channels is key to fostering two-way communication with stakeholders. Tools like surveys, public comment periods, or digital platforms allow stakeholders to voice their opinions, demonstrating a commitment to inclusion and transparency. This approach not only enhances engagement but also builds trust in the administrative process. Are we truly offering spaces for open feedback, or are we missing opportunities to listen? How can we make these channels more effective to ensure every voice is heard?

Demonstra um compromisso com a transparência e a prestação de contas, construindo confiança com as partes interessadas. Mantenha as partes interessadas informadas e engajadas no processo, incentivando a participação e o feedback. Ajude a gerenciar as expectativas das partes interessadas, evitando surpresas e frustrações.

Keeping stakeholders informed with regular updates is crucial to avoid misinformation and foster a sense of collaboration. For public administration officials, consistent communication through newsletters, social media, or public forums helps to address transparency challenges and build trust. It reassures stakeholders that their input is considered in decision-making, making them feel valued and included. Are we sharing enough updates to keep everyone aligned? How can we ensure our communication strategies truly build trust and transparency?

Es útil para una organización, informar sobre las actualizaciones que se presentan en los procesos organizacionales, inclusive resulta ser de valor agregado que las partes interesadas puedan aportar antes de su ajuste y/o actualización. Vincular e informar al equipo harán que se sientan parte de entidad y sus mejoras.

Um plano pré-definido permite uma resposta rápida e coordenada, evitando a propagação de informações incorretas. A comunicação clara e transparente ajuda a minimizar os impactos negativos da crise sobre a reputação da organização.

En momentos de crisis, la confianza del público en las instituciones gubernamentales y del sector público está en juego. La transparencia y la coherencia en la comunicación se convierten en factores determinantes para evitar el caos y mantener el orden social. Como señala el enunciado, un plan de comunicación de crisis bien preparado es una herramienta esencial para garantizar que la información fluya de manera precisa y oportuna, factores clave para la toma de decisiones tanto a nivel interno como externo.

Crisis comms essentials: Regular, honest updates are crucial. When crisis hits, have a solid plan to communicate quickly and transparently. Key point: Don't rush decisions. Regulators and authorities should resist the pressure to make hasty calls. It's okay to say "We're assessing the situation" without immediate answers. Remember: Stay calm, be open, and don't let urgency push you into premature decisions. That's smart crisis management for decision-makers.

In times of crisis, effective communication is the backbone of public trust. 🌍 Consider a city facing an unexpected climate emergency. With a solid crisis communication plan, the municipal team provided hourly updates—what was known, ongoing actions, and future expectations. This transparency eased anxiety and strengthened the community’s trust in their leadership. Are we prepared to communicate clearly during critical moments? How can we ensure transparency becomes our strongest asset in a crisis?