A continuación, te explicamos cómo puedes incorporar el pensamiento estratégico en tu emprendimiento culinario.

Como chef privado dedicado a la sostenibilidad, mi enfoque no solo se centra en crear comidas buenas, sino en implementar prácticas que beneficien tanto a mis clientes como al medio ambiente. Quiero compartir algunas de mis reflexiones estratégicas sobre cómo mi papel puede influir positivamente en la salud y la sostenibilidad, y cómo esto se refleja en mi actitud profesional. Elección consciente de ingredientes. Planificación y gestión de residuos. Educación y sensibilización. Innovación culinaria. Conexión con la comunidad. Transparencia y honestidad. Bienestar integral. Inspiración y liderazgo.

To embark on strategic thinking for your culinary venture, first clarify your goals. These encompass not just financial targets, but also customer satisfaction, menu innovation, and market positioning. Clear, measurable objectives help create a roadmap for your business, guiding decisions from menu design to staff training, ensuring alignment with your end vision. A well-defined goal acts like a lighthouse, maintaining focus amid daily operations' fog. By knowing your goals, you ensure every step aligns with your broader strategy, leading to sustained success.

Location is key for any culinary venture. Make sure you understand the available options in your market and find out how others have chosen theirs. Demographics in most areas are fickle and you can learn a lot by looking at which retail businesses are located nearby. Understanding to what degree you have walk-ins versus deliberate patrons who seek you out is another key factor that will determine your location.

Best way to understand Strategic thinking is to read Prof. Robert Brugelmann’s ( Stanford university) book by the same name and Intel history in this regard

Trends are a distraction, any company must remain in Focus towards its Purpose of being and its Values and Vision, everything else follows up and falls in line

Looking at competitor is a classic Group thinking trap, plus competitor is a very wide horizon , not necessarily within you trade even most of times

Strategic thinking is all encompassing - limited resources and time is a given, therefore, being Efficient, Effective and Economical is a daily mantra of any Enterprise

Customer engagement is like breathing, it’s not what you think about, it’s what you live as a part of your purpose of being as an Enterprise. Feedback loop though with customers only is a classic trap of limiting one’s scope of thinking. Innovation comes from outsiders more than your customer feed back