¿Cómo se puede realizar una auditoría técnica SEO de forma rápida y eficaz?

For a concise technical SEO audit: 1. Google Search Console: Check indexing and crawl issues. 2. Google PageSpeed Insights: Assess page loading speed. 3. Screaming Frog: Identify on-page SEO and site structure issues. 4. SEMrush and Ahrefs: Analyze technical and backlink aspects. 5. DeepCrawl: Specialized in crawling for technical problems. 6. GTmetrix: Evaluate website performance and load times. 7. Woorank: Conduct a comprehensive SEO audit. 8. Web.dev and Lighthouse: Google tools for performance, SEO, and accessibility insights. Regularly using these tools ensures a healthy website with optimal technical SEO.

Conducting a technical SEO audit efficiently involves examining various aspects of your website to ensure optimal search engine performance. Start by checking your site's crawlability, ensuring search engines can easily navigate through your pages. Evaluate page speed, as faster-loading sites tend to rank higher. Scrutinize URL structures for clarity and simplicity. Validate HTML and CSS to ensure proper code structure. Review meta tags, headers, and image alt attributes for relevance. Check for mobile responsiveness to cater to mobile users. Assess site security with HTTPS. Utilize tools like Google Search Console and SEO crawlers for in-depth analysis. Regularly monitor and update your audit to adapt to evolving search engine algorithms.

Whatever tool you end up using, always include Google Search Console as well. It gives you some insights that no other tool has. Best SaaS for technical SEO audits: Botify, DeepCrawl (Lumar), OnCrawl, Audisto, maybe Sitebulb Cloud Best local tools: ScreamingFrog and SiteBulb Acceptable solutions if you have the tool box already: SEMrush, ahrefs, Sistrix

My professional experience of over a decade in SEO has taught me that the biggest asset in the technical SEO audit process is the tools you use. The right tools can save you thousands of hours of work and help identify problems that could potentially cost millions in the long run. Some SEO tools that are a godsend for technical SEO audits are: 1. Screaming Frog SEO Spider 2. SEO Quack browser extension 3. Google Search Console 4. Google PageSpeed Insights tool There are many more, but these four are where you should start when conducting technical SEO audits for your website.

1. Crawl the Website: Use a web crawling tool like Screaming Frog or Google's Search Console to identify and analyze the structure of the website. Check for crawl errors, duplicate content, and broken links.

Search engines work by crawling your website, and that's what you should be doing too while conducting a technical SEO audit to find any potential problems with your website. If you want on-demand crawls, Screaming Frog SEO Spider is the tool to go with. If you want regular and automated crawls that check for technical SEO issues with your website, use cloud-based tools such as SEMrush, Ahrefs, etc. This is one of the best starting points for any technical SEO audit. Your next step should be to resolve most of the technical SEO errors found in the audit.

2. Check Website Indexing: Verify the indexing status of important pages using the site:domain.com search in Google. Use the "Index Coverage" report in Google Search Console to identify and fix indexing issues

It's always good to, - Use tools like Screaming Frog or Ahrefs. - Scan pages, links, images, and elements. - Identify issues like broken links, redirects, 404 errors. - Uncover missing titles, meta descriptions, and duplicate content. - Use crawl data to prioritize problems. - Create checklist for technical SEO audit. - Fix issues systematically based on priority.

In the second step of a technical SEO audit, crawl your site with tools like Screaming Frog or Ahrefs. This involves scanning pages, links, images, etc., to uncover issues like broken links, 404 errors, and duplicate content. Prioritize and create a checklist based on the crawl data for effective problem-solving.

the first step I advise is to connect your application with Google Search Console as it will give insights like Not Indexed Pages, Pages that are crawled but not indexed, and pages those Discovered but not indexed. Page Experience section under Google Search Console will give you insights into CLS, and LCP issues which is very important in order to get higher ranks. Anyone can buy or subscribe to tools like SEMrush, Ahref, etc but without having the proper knowledge and experience will waste money, so instead of going straight with such tools try first to understand the other important hurdles of crawling.

The only SEO-relevant source for site speed are Core Web Vitals from the CrUX (Chrome UX) report. It is based on real users and used by Google for ranking. For crawling-purposes it makes sense to keep an eye on TTFB (Time to First Byte) and the download speed of Google Bot in Google Search Console. Any kind of lab data and made-up metrics from various tools are irrelevant.

3. Page Speed and Mobile Optimization: Use Google PageSpeed Insights or Lighthouse to evaluate page speed and identify areas for improvement. Ensure that the website is mobile-friendly, and there are no mobile usability issues.

- Utilize tools like Google PageSpeed Insights or GTmetrix. - Assess site speed's impact on SEO, ranking, user experience, conversion, and bounce rate. - Factors affecting speed: server, hosting, code, images, plugins. - Employ caching plugins. - Compress images. - Minify code. - Consider a content delivery network (CDN). - Use tools to measure speed. - Implement suggested improvements for a faster site.

In the third step of a technical SEO audit, assess site speed with tools like Google PageSpeed Insights or GTmetrix. Site speed impacts SEO, ranking, user experience, conversion, and bounce rates. Factors like server, hosting, code, images influence speed. Improve by using caching, image compression, code minification, and a content delivery network (CDN).

Website speed is a critical factor in the user experience, search engine rankings, and site performance. Slow loading times lead to lower customer satisfaction, higher bounce rates, and reduced visibility. For website speed checking on mobile and desktop, Google Page Speed Insights is good and gives solutions on how to fix the speed problem. (1) TTFB ( Time to first byte) (2) Page load time ( website being open within 0.03 seconds is good) (3) check Core Web Vital in Google Search Console (4) image optimization ( use Tiny JPEG for compressing images and use WebP image formation) (5) check browser caching, Server response time, CDN, and choose a good server for hosting

In 2024, you are doing something wrong if you need to optimize your site for mobile. Your site should be mobile-first. In almost all industries in almost all countries, mobile is the main way your consumers interact with your website. It is also the version Google is crawling.

4. Review XML Sitemap: Check if the XML sitemap is up-to-date, includes all important pages, and is submitted to Google Search Console. Ensure that URLs in the sitemap return the correct status codes.

- Use tools like Google Mobile-Friendly Test. - Ensure responsiveness, speed, and user-friendliness. - Check site appearance on various devices. - Tips: Responsive theme, no pop-ups, readable fonts, simple navigation. - Vital for SEO due to increasing mobile users. - Adapt for smartphones and tablets. - Prioritize fast and efficient performance.

Enhance mobile optimization using tools like Google Mobile-Friendly Test or Am I Responsive. Given the increasing mobile user base, ensure your site is responsive, fast, and user-friendly across various devices. Tools help assess and provide tips. Optimize by employing a responsive theme, avoiding intrusive elements, prioritizing readability in fonts and colors, and simplifying navigation and layout.

try to do the latest HTML and CSS practices to make your website fully compatible with mobile in terms of UI as well as UX as the website on mobile should load faster. Try to call as much as less CSS and JS files and avoid wrong practices of calling same size files in desktop as well as in mobile as nowadays HTML give feature to set code in way that you can call different size images for different resolutions

Assess your site structure with tools like Screaming Frog or Ahrefs. Site structure influences usability, crawlability, and indexability. Visualize and identify issues like orphan pages, deep pages, and broken links. Improve by maintaining a clear hierarchy, employing descriptive and keyword-rich URLs, incorporating internal links and breadcrumbs, and submitting a sitemap to search engines.

There is nothing hard in this, try to make your website sections meaningful and always think about why you need this section, If possible try to be involved in the website prototyping process to make sure the right pitching in each section as its a practice to avoid wrong HTML structure. if we talk about SSL/HTTPS, Markup Schema, Broken Link, Wrongly implemented tags, etc then it should be enabled properly and as I mentioned above many tools will give you a green tick even if you set any wrong pitch or text in H tags or any other html tag, so it's important not just to satisfy the tools rather its important to fix the things properly to get higher rank quickly on search engines.

5. Check for HTTPS and Security: Ensure that the website is served over HTTPS. Check for security issues and make sure the SSL certificate is valid.

Assessing site structure is crucial for SEO. Tools like Screaming Frog or Ahrefs aid in visualizing and identifying issues like orphan pages or broken links. A clear hierarchy, descriptive URLs, internal links, and a sitemap enhance usability, crawlability, and indexability. This step ensures a solid foundation for SEO success by optimizing how your content is organized and connected, facilitating better user experience and search engine visibility.

SEO-friendly site structure helps in website crawling, indexing, and ranking. Google Search Console is a good tool for checking how bots recognize our pages and how our site looks for users. It gives information about log files, block pages, sitemap status, page why not indexing, and internal and external link reports. Tools like Screaming Frog, SEO Quake, and Woorank analyze website structure issues such as URL SEO-friendliness, navigation menus, heading hierarchy, breadcrumbs, internal linking, and clickable elements. and check the HTML and XML sitemap for users and robots. analyze page depth, check the broken links and 404 pages on a website and redirect them to the proper pages.

While a content audit can be very insightful, it is not necessarily part of a technical SEO audit. And please do not use Moz to analyze content.

6. Robots.txt and Meta Robots: Review the robots.txt file to ensure it's not blocking important pages from being crawled. Check the meta robots tags on critical pages to control indexing.

Evaluate Security - Confirm that the site is using HTTPS for security - Check for mixed content issues or insecure links Check the Outbound/Inbound links Ratio