¿Cómo puedes asegurarte de que todos los miembros del equipo conozcan tu estrategia de visual merchandising?

To ensure all team members are aware of the visual merchandising strategy, clear communication is key. Hold regular meetings or training sessions to discuss the strategy, provide visual examples, and answer any questions. Create visual guidelines or manuals outlining the strategy, including brand elements, display layouts, and seasonal themes. Encourage open dialogue and feedback to ensure everyone understands and can effectively implement the strategy.

First is the identification of Visual Merchandising Objectives. Season wise and industry wise it varies. Once the identification is done, the process and objective should be informed to all team members. Clear Communication really helps to teach the VM guidelines to all the team members. Once the guidelines are implemented, evaluate the process and cross check whether the objectives are fulfilled or not. Discuss the result with team members and ask for team feedback as well. It really helps and motivates team members.

Major key is communication; It should be a detailed session so it is easy for them to understand. Providing hands on training and explaining on why we need to implement the strategy and what will the possible impact to the business.

Para mi es fundamental una comunicación directa y continua con todo el equipo de cada tienda, formaciones y por supuesto un buen manual o guías de visualmerchandising cada campaña, con una vision global para conocer la colección, el colorido en el que se basa dicha colección, el desarrollo de la misma, y ejemplos claros de la tienda piloto con diferentes opciones, paredes, mesas, percheros y por supuesto estilismos para los maniquíes de tienda y/o escaparates. Para mi lo más importante es la implicación de todo el equipo en el proceso y el entendimiento desde donde parte la colección, la idea inicial, la inspiración, las prendas, el color, el story telling creado, y la implantación final en tienda.

In my experience having clear communication with my team is very important, all members of the team should be aware of what visual strategy are we going to use or what we will implement. This can be done by having meetings or if needed having training for a specific project or task then it is better to have those trainings. Giving the team a visual sample of what to expect can be also a great way to convey the look or strategy that we want to achieve. Lastly, make sure to let the team know if there are questions and clarification needed, they don't need to be hesitant.

Isso envolve demonstrações práticas, feedback construtivo, incentivo à participação e resolução proativa de desafios. Criar uma cultura de aprendizado e colaboração é essencial, promovendo reconhecimento e recompensa das conquistas para motivar a equipe.

One of the most important things to me is team involvement. I think that when they participate in a set and contribute to the outcome they are more likely to help maintain the sets. It’s very important as a visual merchandiser to share your thought process with team members so they can better understand trends and why they’re important for our customer experience. If you can involve them in the process and bounce ideas back and fourth it builds excitement around the displays. This also gives them the opportunity to explore a different part of the retail industry.

Siempre me ha resultado útil la capacitación práctica, además de comunicar una estrategia es importante en visual merchandising capacitar en terreno y comunicar los objetivos del area ,de esta forma los equipos se involucran e internalizan la información sintiéndose parte de los procesos y así también mejoran sus habilidades en el área. El reconocimiento en el aprendizaje es muy importante también , esto motiva a los miembros de tu equipo y fomenta una cultura de colaboración.

Ao avaliar os dados e métricas, como vendas, tráfego e satisfação do cliente, podemos identificar áreas de melhoria e oportunidades para otimização. Além disso, ao solicitar feedback de membros da equipe, clientes e outras partes interessadas, podemos obter insights valiosos para aprimorar ainda mais a estratégia. Com base nessas avaliações, ajustamos e atualizamos nossa abordagem conforme necessário, garantindo que permaneçamos ágeis e adaptáveis às mudanças no mercado e nas necessidades dos clientes. Comunicar essas alterações de forma clara e oportuna à equipe é fundamental para garantir que todos estejam alinhados e engajados no processo de melhoria contínua.

Visual merchandising é uma arte, treinar o olhar da equipe para uma aplicação estratégica vem decorrente de todas as horas de treinamentos que você dedica. Deixe sempre claro todas as mudanças, campanhas e o objetivos que a aplicação de visual busca e dedique sempre um momento da agenda para alinhar esses pontos com toda a equipe.

When involving your team in the execution of the sets it is vital to provide then with feedback whether positive or negative. If there is no feedback given then their hard work is going unnoticed and they won’t be as likely to help out in the future. One of the best things with feedback conversations is being able to understand why something was executed the way it was and understand their thought process. This opens the conversation to tell them how something could’ve been done differently and/or where they excelled. These are tools they can use for future tasks they are assigned and any problem solving.

Inspiring and challenging my team to understand a visual merchandising strategy, this has helped everyone contribute and learn merchandising tactics. For example, I will ask a team member to evaluate a mannequin to find inconsistencies and asymmetry of clothing, so that we can perfect the drape of each garment and make sure the clothing is equal in proportions on every mannequin. With lifestyle rails, we look for light and dark contrast and balance of lengths and color on each rail with a color story playing off of a specific pattern, motif or print. Then, we make sure that the entire rail can become multiple outfits for clients to easily pair pieces together. Each associate challenges themselves when new product is received, weekly!