¿Cómo puedes hacer un plan de acción SEO que supere a tus competidores?

Utilise a structured SEO competitor analysis template to compare your website's organic performance against key competitors. This allows for effective benchmarking and strategic SEO optimisation.. Here's a sample SEO Competitor template I use in my business, for reference: https://rdar.li/seo-competitor-analysis

A personal tip that has consistently been a game-changer for me is focusing on long-tail keywords where competitors may have overlooked opportunities. By targeting these unique and sometimes less competitive search terms, I've been able to carve out a niche that has allowed me to surpass even larger competitors in specific areas.

Start with the Google chrome search console inspect tool. Start with the lighthouse audits and Run this test for your website and your main competitors. Make sure your outscoring your competition in all metrics. Pay particular attention to load speed as this metric alone will make the biggest difference in ranking potential

I think the Headline should be something like, best SEO Strategy that beats your Competitor out, instead of how can you make an Action Plan. Because the way article is written it it looks more like a working strategy than an Action Plan.

It’s also important to get clear on what phraseology are you targeting. Finding a handful of keywords and phrases allows you to apply your focus and energy in a more effective way then trying to rank on dozens of phrases.

The key of a great SEO audit is in the comparison; understanding not just where we stand but where we excel or fall short compared to our rivals. From there, I prioritize improvements that can make the most significant impact. One personal tip that has consistently served me well is to never underestimate the power of user experience in SEO. Enhancing site navigation and content readability has often given us that extra edge in rankings, making the difference in overtaking competitors.

Auditing a site with a well-thought-out checklist of key issues is a good way to start work on a new SEO project. To see the quickest wins, the trick is to prioritise which areas to fix first. 1. On-Page SEO, namely meta tag optimisation is a low hanging opportunity that never fails to show some early results 2. Next, is fixing Crawling and Indexation issues. These are crucial to serve your page results in Google and other Search Engines. 3. Finally, Content optimisation and everything else. Note: User experience optimisation or Conversion optimisation comes much later than SEO. Aim to get ranked first. Once you're ranking and have reasonable traffic stats, then optimise for user experience.

Technical SEO: Ensure your website is technically sound: Optimize site structure and navigation. Make your site mobile-friendly and responsive. Eliminate duplicate content issues. Create and submit a sitemap to search engines. Improve website security (HTTPS).

On-Page SEO Optimization: Ensure your website is well-optimized for search engines: Optimize meta titles and descriptions. Create high-quality, keyword-rich content. Improve page load speed. Use header tags (H1, H2, etc.) effectively. Implement schema markup for rich snippets. Optimize images and use descriptive alt tags.

1. Set up a bi-weekly or monthly cadence to measure key SEO metrics. This helps measure data trends – improvements or drops, early on – and apply fixes, as necessary. 2. A Google sheet template, capturing the target metrics is the simplest way to organise this.

What gets measured, gets changed. Ezio ranking is like watching a stock in the market. On a daily level you might noticed some traffic ups and downs but what you’re looking for here is a long-term trends, is it positive and going in the direction you desire?

I feel this article is missing a key element, the RACI. During the KPI defining and action plan implement stages there are points of collaboration and buy-in. I would build a step that talks about building a RACI and garnering buy-in for key stakeholders. These are key steps I find on a daily basis that can hinder any action plan if not taken into consideration throughout the process.