¿Cómo se puede pasar del servicio de atención al cliente al marketing?

Marketing and Customer Service are close cousins. Both are customer centric. To be excellent in either you need to deliver against customer expectations, meet their needs and fuel their wants. If you find yourself querying “i could make the policy better if…”, or a customer says “yes” or “i understand” when i explain it like this, you could have a mind set which would be excellent for marketing. Depending on the organisation you are in, get close to the marketing team, share your customer feedback, and understand how you can get more involved informally.

Understand the sales process. That is the key thing that many neglect. Start with the sales process and then back into understanding how marketing impacts it. Understand how to make the connection between sales and marketing. That in itself will help separate you from the rest.

- Experience in customer service provides valuable insights into handling various problems and understanding customer needs, serving as a solid foundation for transitioning into marketing. - Direct interactions with customers build communication skills and the ability to address concerns effectively, enhancing confidence in managing marketing requirements. - Need for Upgrades and Certifications and additional training for a proactive approach to career development. - Proficiency in social media platforms, PowerPoint, and presentation skills is crucial in the digital marketing landscape, contributing significantly to success in marketing roles.

Transitioning from customer service to marketing can be a rewarding career move. 1. Familiarize yourself with fundamental marketing concepts, such as target audience, market segmentation, and the marketing mix 2. Showcasing your ability to empathize with customers and understand their needs, and create a value with a customer- experience centric approach and marketing strategies. 3. Create or update your LinkedIn profile to reflect your interest in marketing. Highlight relevant skills and experience you have. 4. Consider enrolling in online courses or obtaining certifications in marketing. 5. Attend marketing-related conferences, workshops, and networking events to expand your professional circle and gain insights into the industry.

Start by highlighting your customer service experience, emphasizing your ability to understand customer needs, handle inquiries, and build positive relationships.

Transitioning from customer service to marketing requires a strategic approach and a focus on developing specific skills and knowledge. Here are some steps you can take to make a successful transition: Know yourself: Evaluate your strengths, interests, and transferable skills. Identify the areas of marketing that align with your strengths, whether it's digital marketing, content creation, market research, or branding, among others. Do an investigation: Conduct thorough research on the marketing field, industry trends, and job requirements. Understand the different aspects of marketing and the skills and qualifications that employers typically seek. Do not stop learning: Identify the gaps in your skillset and invest in training

Have a mentor to help guide you. We all need guidance to learn more it's helps us to have more wisdom. I'm grateful everyday when I learn something.

If you were successful in customer service, you can train most of the marketing people who have no clue about good customer service. They're stuck in their positioning statements, branding strategies, segmentation, research, and distribution, and then going home to the suburbs and laying low. They need to stand on the front lines, as you have, to understand customers, or to ride the city buses and watch the true reality show. Do this: walk around, pay attention, listen with your eyes. Ask a lot of questions. Then, go back to the office and teach the MBAs a thing or two. They'll hire you and teach you their BS. Try to forget it as soon as possible after you get the job.

Transitioning from customer service to marketing is a truly fulfilling path. I've been there, and I can tell you, it's all about starting with what you know best - those invaluable customer insights from your customer service days. Let those insights be the guiding star for your marketing strategies; they're like your secret weapon. And don't stop learning. Marketing is like a never-ending adventure. Consider diving into courses or certifications in digital marketing, content marketing, or social media. It's a way of staying connected with the ever-evolving marketing landscape.

Transitioning from customer service to marketing involves acquiring new skills and adapting your mindset to focus on different aspects of business. Here are some basics to help you make that transition: 1. Understand Marketing Fundamentals: Familiarize yourself with the basic concepts of marketing, such as the marketing mix (4Ps),target audience,and customer segmentation. 2. Build a Marketing Mindset: Understand the importance of market research and analysis in shaping marketing strategies. 3. Develop Digital Marketing Skills: social media, content marketing, email marketing,and SEO. 4. Stay Updated on Industry Trends: Regularly update your knowledge on industry trends, technologies,and consumer behavior. 5. Certifications and Courses:

When you're just starting out this may be a difficult assignment, but get creative. Write articles on topics of interest. If you've contributed to an organization in the past, make sure to showcase your contributions appropriately. Take extra coursework on coursera and other similar platforms to enhance your skills and showcase your ability to be flexible and wear a few different hats. If you're more established, digestible data and proof of your success is a wonderful showcase item.

Cuando comencé a participar de proyectos educativos y de la comunidad nunca pensé en nada más que en los estudiantes. Me considero vocacional y quería aprender. Ahora espero se tenga en cuenta. Todavía no ha sucedido nada en mi carrera profesional. A veces solo hay que estar en el momento correcto y conocer las personas adecuadas. Gracias.

Collaboration in the team at work place and professional network is important. Building the trusted connections and shearing the information is very important.

Work on your resume to reflect skills and strength for the marketing role. If you've had previous experience, add it, no matter how mundane it might seem to you

You should always be updating your resume with new information and certifications. Even the most insignificant information might be what sets you apart from other candidates.

La información planteada la aplico hoy por hoy con absoluta claridad de mi perfil. Lo que considero es que todo cambia cuando se trata de un novato. No se contempla esta situación en la que todos estamos cuando nos enfrentamos por primera vez al mundo laboral. Muchas gracias por el espacio.

Leaning into your strengths from your customer service roles can be incredibly powerful. Pick a few examples that show transferrable skills. Sharing how your perspective from your customer service days will influence how you will strategically approach marketing projects can set you apart from other candidates.

Ask yourself how you can apply your customer service skills and experience to your marketing role. Understanding customers is essential to Marketing. With this you have a head start to those with no customer service experience.

En muchas ocasiones, los canales de marketing se convierten en una primera toma de contacto para muchas áreas, siendo la parte de Atención al cliente, una de ellas, por lo que Marketing se convierte en una progresión lógica, en el caso de que estés considerando cambiar de trabajo a otra área. Como ilustra la estructura de este post colaborativo, aprender los conceptos de marketing es necesario, sumado a la experimentación controlada, que en todo ámbito es absolutamente necesario para aprender y dominar la materia. Ensayo y error. Un consejo, experimenta con tus propios canales. No será la misma proporción que con los de una marca pero te ayudará a entender un poco más como puede funcionar una web, emails, redes sociales, etc., etc.

Marketing is a wide open field with many ways to enter. In addition to exploring specific marketing areas that align best with your goals, continue to enhance skills learned in customer service. Effective communication, building rapport, sorting through nuances, and providing the best solutions are life long skills that you can build upon and take anywhere.

If you're working in customer service and want to switch to marketing, start by learning the basics of marketing, perhaps through online courses. Focus on showing off your people skills, like communication and problem-solving, as they're important in both fields. Attend networking events to meet people in marketing and consider doing some marketing-related tasks at your current job or volunteering for projects. Learn about digital marketing, update your resume to emphasize your skills, and apply for entry-level marketing positions. Be patient and open to learning new things as you make the transition.

Customer service helped me to tailor messages to the individual customers. Instead of throwing a whole list of benefits at the customer word for word, I discovered that it was far more effective to listen and observe to determine their individual situation, and then explain the benefit that could help them most. This is something that takes practice but over time it can transfer over to marketing, where you can do the same thing by grouping your audiences.

Additionally, seek mentorship or guidance from professionals who have transitioned from customer service to marketing roles. Their experiences and advice can offer invaluable insights and guidance throughout your transition journey. Embrace continuous learning by staying updated on the latest marketing trends, tools, and strategies through workshops, podcasts, or industry publications.