¿Cómo se pueden redactar descripciones de puestos de trabajo que atraigan a candidatos remotos e híbridos?

Writing job descriptions that resonate with remote and hybrid candidates requires a thoughtful approach. Start by highlighting the flexibility and autonomy that remote or hybrid work arrangements offer. Clearly communicate expectations regarding remote work, such as equipment requirements and communication tools. Emphasize outcomes and results over strict work hours, showcasing a results-oriented work culture. Describe the company's commitment to work-life balance and its support for remote or hybrid employees. Use inclusive language that welcomes candidates regardless of their location or work preference.

Being clear about whether a position is junior or senior is important. When people scan for jobs, that's a key aspect they look for.

Clearly state on the job description how many days in the office are required each week or month. Candidates are likely to look for this and may favour jobs that are clear about this.

If a job is remote or hybrid, candidates are going to want to understand what onboarding and training are going to consist of. Include that in your job description. If the initial training period is live, include the details of where that will be held, how long and an idea of what to expect.

Be clear how remote communication is achieved and emphasise how remote team building is done. This is likely to appeal to candidates.

Showcase your company culture clearly and transparently. With remote and hybrid roles especially, giving candidates an inside look at how your teams collaborate and communicate is key to attracting the right fit. • Emphasize if you have an open, flexible culture that enables ownership balanced with alignment. • Specify any norms around responsiveness, meeting schedules, etc. as well as the tools/tech stack supporting communication. • Convey not just schedule flexibility but also working style, highlighting if your teams lean more towards self-driven workflows or real-time synchronized collaboration. Ultimately you want to give remote and hybrid talent a candid glimpse into life at your company and attract those who align to this vision.

Make the culture relevant to them and their role. Explain how their role fits into the overall company culture and with the consideration of it being remote.

Consider using a professional job advert copywriting service that uses the latest insights, trends and understanding of job board algorithms for the best ranking and results.