¿Qué hacer si tus campañas de marketing necesitan un impulso?

To give your marketing campaigns a boost, start by analyzing their performance and gathering feedback. Diversify your channels and content formats to reach new audiences and engage existing ones. Refine targeting and messaging through market research and personalization. Collaborate with influencers or partners to extend your reach and credibility. Utilize personalized communication tactics and continuously monitor and optimize campaign performance for better results.

AR allows for interactive experiences that engage customers on a deeper level, encouraging them to actively participate in marketing campaigns rather than passively consuming content. Also, The interactive nature of AR campaigns can lead to higher conversion rates as customers are more likely to be engaged and motivated to take action, such as making a purchase or sharing the experience with others.

Campaigns are all about optimization. The more you monitor and analyze, the more you can improve. It is also important to keep up with the trends. For instance, traditionally, campaigns were about text and images. Later, videos performed better. And now, Augmented Reality outperforms video ads. So, the point is that if you can integrate AR magic into your campaign in some way, it could significantly boost its outcome. Try recording videos and making gifs of AR content to add some extra magic to your campaign. Promote them across marketing channels - Website, TV ads, social media sites, etc.

The AR field right now is quite nascent, and to change that you should dip your toes in it, see how you like it. My approach is to keep finding topics of interest and think on the back burner on how it could be made into AR. I love creating filters for Snapchat and Instagram, I am able to showcase my creativity with the world. Introspect that if you face a new product being advertised in AR, how would you react, would you be intrigued enough to go ahead and buy it. If yes, then try it for yourself. If you can see that reaction in yourself, there must be many others out there like you for you to have in your potential audience. And talking about the reach, it's in the Billions, especially with the popularity of Snapchat and Instagram.

AR Product Explorations: Let customers examine products in detail. Imagine zooming in on a piece of machinery to see its inner workings, or viewing a historical artifact with labels highlighting its features.

Hidden AR Surprises: Spark user delight with unexpected AR experiences. Maybe scanning a product receipt reveals a hidden discount code, or a magazine ad unlocks exclusive AR content.

Generate AR marketing ideas tailored to your brand and goals. Consider interactive brochures, virtual try-on experiences, or gamified promotions. Focus on enhancing customer experience and building emotional connections to boost your marketing campaigns.

Augmented reality can boost the engagement of your AR campaign (many use cases have demonstrated that), but your campaign should be carefully thought out so that AR becomes a true added value and not just a gimmick. It's important to brainstorm many possible ideas and try to validate them internally with a few simple prototypes. If possible, ask a consultancy to someone with years of experience in the field so that he can give you preliminary insights on what works and what not and speed up your design process.

Every feature has a story to tell - and so does every challenge you face. So tell these stories in video format and share them as you build your project! There's no better way to make your product engaging than to making every part of it engaging (as well as involving the community in your creative process).

Device Compatibility: Ensure your target audience has smartphones or tablets capable of AR. AR Development Platforms: Utilize existing platforms or partner with AR specialists for content creation. Smooth User Experience: Prioritize technical functionality for a positive user experience.

Marketing campaigns are all about user reach and engagement. To increment your user reach in AR, you should use AR on mobile (people having AR glasses are still very few), with bonus points if you can use Web AR. With WebAR your users have only to go to a website (maybe following a QR code) without installing anything, so friction is reduced to zero, and more users will enjoy your AR experience. Then you have to design your AR experience. My suggestion is to make it interactive: interactivity in XR increases the sense of agency of the user, so makes him/her feel more connected to the experience, hence the brand. Bonus points for offering the possibility of sharing what they did on social media, to make other people know about the campaign.

AR marketing is not just about AR filters and ads. Deploying your owned AR app and running gamified loyalty initiatives can certainly impact customers LTV and bring people to the locations you need them to be. In this case, metrics become more hybrid, with physical sales and engagement generated by the AR experience playing a role.

By using AR in your marketing, you can give customers something special and make them remember you. This helps get more people interested in your brand and keeps them coming back. Here's how you can do it: 1. You can partner with influencers or collaborate with other brands to amplify the reach of your AR campaign. 2. Implement AR filters on social media platforms, allowing users to engage with your brand in a playful and memorable way. 3. Make packages or ads that look normal but come to life when you look at them with your phone. This makes people curious and interested in what you're offering. 4. Throw events or set up shops where people can try out your products or services using AR. This makes it exciting and hard to forget.

Cost vs. Benefit: Carefully evaluate the cost of developing and running an AR campaign against the potential benefits. Consider factors like: Target audience: Is your target demographic early adopters of technology and likely to have AR-capable devices? Campaign goals: Align AR with your marketing objectives. Is AR the best way to achieve your desired results? Return on Investment (ROI): Will the increase in brand awareness, sales, or customer engagement justify the investment in AR development?