¿Cuáles son las formas más efectivas de comercializar esports para principiantes?

ItUnderstanding the eSports beginners' audience involves getting to know their age, gaming interests, skill levels, and why they love eSports. This knowledge helps create content and events that truly resonate with them.

I would add… To get an honest perspective on the personas mentioned above -> survey, interview, and/or observe (them playing) a diverse group of esports gamers to understand THEIR perspectives, phrases they use, and preferences of gaming. When you can connect on THEIR terms and with their language, trust begins to develop, which is a must for marketing now.

Gamers are some of the savviest internet dwellers, so you’ll want to know where THEY hang out online when they’re not playing. Is it YouTube? Where you can create video tips for winning, show off game trailers, partner with esports gaming influencers, show behind-the-scenes playing or gaming studios, etc? Platforms specific to gamers? With a little research, you can find the best platforms to market to esports gamers.

Channels where gamers connect online are Twitch, YouTube Gaming, and Discord. On these platforms, collaborate with top gaming influencers such as Pewdiepie, MrBeast, JuegaGerman, Fernanfloo, and ElrubiusOMG. And lastly, don't forget events. Competitive gaming events have audiences that come together to experience how top gamers compete. The Asian Games and Worlds (League of Legends) are events brands should be a part of to cultivate brand experiences with the gamers and spectators.

AI logo The best way to market esports depends on several factors, including your target audience, budget, and goals. However, here are some effective strategies to consider when marketing esports: 1. Understand Your Target Audience: Identify your target audience within the esports community, such as competitive players, casual gamers, or avid esports fans. Understand their preferences, interests, and behavior to tailor your marketing efforts accordingly. 2. Engage on Social Media: Leverage social media platforms where esports enthusiasts congregate, such as Twitter, Reddit, and Discord. Establish a strong presence by sharing compelling content, engaging with the community, organizing giveaways, and promoting upcoming events.

If you approach influencers for promotion you're going to get slapped with a quote. However by encouraging everyday players to broadcast their participation in events, it won't be long before your events are being streamed by 10s-100s of player-creators with 1000+ in combined CCVs. Do this consistently and you'll find larger creators signing up for your events off their own accord - for content. Attract. Don't chase.

The best thing about esports is that the players are also the fans. This means that everyone is on the same page and wants that game to succeed in a competitive environment. Here are three simple ways to grow your events from 0 viewers to 100 viewers: 1. Ask participants to stream their screen during the event and share it across their socials when they go live. Now their followers are watching your event! 2. Bring in community talent to host the event or to join the commentary team. This will bring their fans to your show because they want to listen to their favorite streamer talk about their favorite game. 3. Keep it moving! Long downtime between games kills viewership.

Your brand persona will dictate how and where to build your community and what they experience will be. For example, if you are a gaming platform, consider hosting an annual contest to reward gamers for performing XYZ best in your competition. The competition, in itself, is what gaming is all about.

K.I.S.S!.. - Your marketing here should be all rooted in your principles. - Do A/B Testing to see what works better - Keep an eye on Trends, popular games & popular creators - KEEP IN MIND QUALITY CONTENT OVER QUANTITY! GAMERS ARE VERY CRITICAL AND WILL KNOW WHEN YOU ARE CLICKBAITING. - COMMUNITY IS HUGE IN E-SPORTS: most gamers will follow their favorite content creator to the end of the world. They feel a huge connection with the creator/game and will retaliate if threatened. (have you seen Reddit? lol)

Other things to consider is generative AI's impact on the entire gaming ecosystem. From gamers, platforms, to social impact such as gaming for good. We also need to discuss Gen Alpha are growing up naturally developing gaming-verses and gaming experiences on platforms such as Roblox. It's definitely an exciting world to be a part of right now!

Just to change things up... What about a fusion of the past and the future for marketing esports to beginners? Like transforming classic, nostalgic locations — old-school arcades or drive-in theaters — into esports arenas for a night? Bring in state-of-the-art equipment, and host beginner-friendly tournaments where newcomers can experience esports amidst the ambiance of retro gaming charm. Picture the neon lights, the sound of quarters clinking, and the aroma of popcorn, juxtaposed with the vibrant energy of esports. This blend of nostalgia with modern competitive gaming might not just attract beginners, but also rekindle the passion of those who started their gaming journey with a joystick in hand. #EsportsNostalgia #FutureMeetsPast