If you have a good digital commercial strategy your balance will cater for existing and new relationships ships online. Your evolving content plan will keep the interest of you existing connections and serve to capture the attention of your new connections. The topics you create content around will continue to inspire, educate and entertain the complete group. You will already have relationships with your existing connections… remember to treat you new connections with the same level of respect. Social Selling is all about bringing people together, it’s about building communities of people who see each other’s value and create economic opportunities together.

Balancing new connections and existing relationships on LinkedIn requires intentionality. I set aside time weekly to engage with my network—commenting on posts, congratulating milestones, or sharing insights. For example, I use LinkedIn’s notifications to reconnect with long-time contacts by sending a quick “Happy Work Anniversary” message, while also initiating meaningful conversations with new connections who align with my professional goals. LinkedIn’s tools, like tagging connections or organizing them in Sales Navigator, help me prioritize interactions. By blending consistent engagement with strategic use of features, I nurture a thriving and balanced professional network.

To maintain a harmonious balance between new connections and existing relationships online, prioritize meaningful engagement. Allocate time to nurture established relationships while staying intentional and genuine when building new ones. Consistent communication and thoughtful interactions ensure both areas grow harmoniously without compromising quality.

Equilibrar conexiones nuevas y relaciones existentes es todo un arte. Para mí, las herramientas son tan importantes como la priorización y el cuidado de las relaciones. Uso sistemas que me ayudan a no perder de vista ni a los clientes clave ni a los contactos nuevos, mientras enfoco mi tiempo donde realmente agrega valor. No se trata solo de cantidad, sino (y principalmente) de construir relaciones sólidas, con un balance entre estrategia y presencia real.

Reactive: respond positively with comments to others’ job changes and promotions. Proactive: systematically check “MESSAGES” with all connections and send an update or greeting to those one hasn’t spoken with in nine months to a year. Opportunistic: Reposts of company/general interest news with commentary a couple of times a week.