ForwardKeys

Our very own Antoine Vialle, Market Intelligence Consultant at ForwardKeys, shared invaluable insights at ABTA's Travel Trends Conference, featured prominently in Travel Weekly UK. Here are the highlights of his data-driven outlook for UK outbound travel: • 6% Growth in international departures (Jan–Oct 2024 vs. 2023). • Africa & Middle East lead the charge (+19%), with Morocco topping the list (+51%). • Asia-Pacific saw 11% growth, driven by destinations like Thailand (+27%) and India. • Spain dominates with four of the top 10 UK outbound cities and +7% growth. • Long-haul preference is growing, with India taking a large share, but the US still the most-visited long-haul destination. During the conference, Antoine highlighted key 2025 travel trends, including rising demand for long-haul travel beyond Europe and the US, a growing preference for five-star experiences (with 47% of Gen Z splurging on luxury), and increased interest in winter activities such as the Northern Lights and ski holidays. With ForwardKeys’ data, we bring precision insights to the forefront of travel planning, helping destinations, airlines, and businesses anticipate and adapt to trends. Read more here: https://lnkd.in/dKDAjG9r #ForwardKeys #ABTA #TravelTrendsConference #UKOutboundTravel #PredictingTravellersImpact

ForwardKeys and The Moodie Davitt Report have partnered to launch the International Travel Outlook Report, a quarterly resource designed to provide actionable insights for the travel retail ecosystem. This report includes an industry-first 36-month travel forecast for long-term planning, alongside 12- and 24-month forecasts for detailed insights. It highlights key markets, airports, and nationalities driving growth across Europe, Asia Pacific, Middle East & Africa, and the Americas. To learn more about the report, including content, pricing, and how to order, contact Jess Allerton at Jessica@MoodieDavittReport.com. You can also find more about the content of this report here: https://lnkd.in/dJcG4nbQ #ForwardKeys #TheMoodieDavittReport #InternationalTravelOutlookReport #IndustryFirst #PredictingTravellersImpact Marina Giuliano

In this week’s #TravelTrendTuesdays, we explore how targeted marketing can unlock off-season growth. In the Philippines, insights reveal substantial untapped potential in nearby markets like South Korea, which accounted for 1.4 million overnights in competing destinations such as Thailand and Vietnam in the off-peak season. By targeting these travellers with tailored campaigns, the Philippines could benefit from more than 110 thousand extra overnight stays between February and July alone. Hong Kong and Chinese Taipei present additional opportunities, with potential increases of +59k and +34k overnight stays, respectively. By focusing resources on high-potential source markets, the Philippines could redefine its off-season tourism strategy and maximize their marketing ROI. Want to learn how destinations are harnessing data-driven insights to thrive? Read the full report here: https://lnkd.in/dC7KKAus #ForwardKeys #TacklingSeasonality #Philippines #TragetedMarketing #PredictingTravellersImpact

We’re thrilled to announce our participation in the upcoming ETOA - European tourism association Webinar Series next Thursday, 28th November. This session will provide a data-driven look at European travel trends in 2024, exclusive for ETOA members. Led by Parisa Bakhtiari, our Market Intelligence Consultant, the webinar will explore key travel insights, including a global outlook for 2024 and the latest trends from the Chinese market. We’ll also introduce our new #GrowthManagementModule, designed to analyze seasonality, growth potential, and competitor performance. Plus, we’ll showcase how mobile data can reveal traveler behavior and visitor dispersal patterns in destinations. Time: 11:00 CET Don’t miss this opportunity to gain valuable insights into European travel trends! Register here: https://lnkd.in/d-eGqP9m #ForwardKeys #ETOA #Webinar #KeyTravelInsights #PredictingTravellersImpact

Yesterday, our Director of Intelligence & Marketing, Olivier Ponti, had the incredible opportunity to present at the first-ever Tourism Day during COP29 Azerbaijan in Baku! His insightful presentation focused on the transformative journey from tourism measurement to destination management—showcasing how Destination Management Organizations can harness data to foster sustainable tourism. One key insight he shared was that travel demand continues to grow, with a remarkable +13% increase in international arrivals from January to October 2024 compared to 2023. This trend underscores the critical need for innovative and sustainable solutions to manage tourism effectively. We’re honoured to have been part of such a historic event and extend our heartfelt thanks to the Azerbaijan Tourism Board (ATB) (special mention to Dr. Gunay Bayramova) and UN Tourism for inviting us to contribute to this global discussion. This opportunity reflects the growing importance of data-driven insights in shaping the future of travel and tourism. #ForwardKeys #COP29 #TourismDay #Baku #AzerbaijanTourismBoard #UNTourism #FosterSustainableTourism #PredictingTravellersImpact

ForwardKeys and The Moodie Davitt Report have partnered to launch the International Travel Outlook Report, a quarterly resource designed to provide actionable insights for the travel retail ecosystem. This report includes an industry-first 36-month travel forecast for long-term planning, alongside 12- and 24-month forecasts for detailed insights. It highlights key markets, airports, and nationalities driving growth across Europe, Asia Pacific, Middle East & Africa, and the Americas. An essential tool for the industry, the report helps optimize strategies to align with traveler behavior, adapt to market changes using the freshest data available, and plan inventory and operations with confidence. First Edition Focus: Chinese travelers and the evolving travel retail opportunities they bring, powered by daily-refreshed booking data and proprietary capacity forecasts—ensuring the freshest and most dynamic insights. To learn more about the International Travel Outlook Report, including content, pricing, and how to order, contact Jess Allerton at Jessica@MoodieDavittReport.com. You can also find more about the content of this report here: https://lnkd.in/dJcG4nbQ #ForwardKeys #TheMoodieDavittReport #InternationalTravelOutlookReport #PredictingTravellersImpact Marina Giuliano | Jérôme Goldberg

#TravelTrendTuesdays The Importance of Data for Balancing Tourism Flows. Balancing tourism flows requires actionable data. ForwardKeys’ Seasonality Index tracks how unbalanced tourism is over a year, offering a clear picture of fluctuations in visitor arrivals. For example, 𝗕𝗮𝗸𝘂 has a high seasonality index of 𝟭𝟯𝟳 indicating significant peaks and troughs compared to neighboring destinations like Tbilisi (99) and Almaty (64). There is potential to attract up to 𝟭𝟯 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱 more passengers from the 𝗨𝗔𝗘 to Baku during the low-season, spreading arrivals more evenly throughout the year. Data-driven strategies like these are crucial for sustainable tourism growth. By learning from competitors and targeting the right source markets, Baku can reshape its seasonality strategy for sustainable growth. Get the full story in the report: https://lnkd.in/dC7KKAus #ForwardKeys #TacklingSeasonality #Baku #BalancingTourismFlows #PredictingTravellersImpact

Our Vice-President of Brands & Retailers - Marina Giuliano delivered today at the MEADFA conference the last insights on trends and insights on the region. A positive picture for the region with main takeaways being: - The GCC has solidified its position as a leading global luxury destination, benefiting from regional synergies. - Infrastructure development and the expansion of connectivity will remain key drivers of travel growth in the MEA region. - Travel landscape has evolved, requiring adaptations for different nationalities. Thanks to TFWA (Tax Free World Association) & MIDDLE EAST & AFRICA DUTY FREE ASSOCIATION (MEADFA) for the opportunity, always great to share our latest data driven insights and predicting travellers impact on retail! #ForwardKeys #MEADFA #TFWA #Dubai #TravelInsights #PredictingTravellersImpact

Our Business Director, Christophe Ramaciotti, presented our brand-new Hospitality segment yesterday at the Amazon Web Services (AWS) Experience Iberia event! At Forwardkeys we aim to deliver powerful, actionable insights that drive growth and enhance strategic decision-making across all areas of hospitality, helping our clients unlock deeper insights and turn visitor dynamics into revenue growth. Exciting times ahead as we broaden our impact, stay tuned! #FrowardKeys #HospitalitySegment #AWSExperienceIberia #PredictingTravellersImpact

We’re happy to be part of today’s Amazon Web Services (AWS) Experience Iberia event in Palma de Mallorca! Industry leaders are coming together to explore the future of Travel & Hospitality, focusing on innovative, personalized, and sustainable experiences. Our data-driven experts, Christophe Ramaciotti and DARIA KALENSKAYA, are here to dive into AWS’s role in driving digital transformation and demonstrate how ForwardKeys solutions deliver a holistic approach that transforms visitor dynamics into revenue growth. Interested in shaping the future of travel? Connect with Christophe and Daria to discuss partnership opportunities and discover how we can elevate your business together. Reach out today! #ForwardKeys #AWSExperienceIberia #TravellInnovation #HospitalitySector #PredictingTravellersImpact