Fourvenues ha compartido esto
🚨 Your biggest ARR growth is in your existing customers 🚨 Every year, KeyBanc Capital Markets drops a must-read #SaaS Benchmarks report, and one stat always stands out: 📌 Once you hit ~$10M in ARR, 50% of your revenue growth comes from existing customers. Yes, HALF. Yet most SaaS companies remain obsessed with new customer acquisition instead of expansion. 📊 Why does this matter? Selling to an EXISTING customer is much easier than acquiring a NEW one. The best SaaS companies invest as much in expansion as they do in new business. In tough markets, SaaS companies are becoming more efficient and productive. 🔑 Key insight for #VerticalSaaS leaders: If you want to improve net retention, hire Product Managers from your industry—not just SaaS Product Managers. Even if you need to teach them new skills, the difference is significant. At Fourvenues, we’ve noticed a substantial improvement in teams led by Product Managers with experience in the nightlife industry compared to those led by PMs from other backgrounds. 💡 Don’t overlook your existing customers. That’s where your biggest growth opportunity is. You can read the report here: https://lnkd.in/djFc-V_f