Recently, the Marketing Club joined forces with the Women in Business Club for an insightful discussion on storytelling in marketing and personal growth. A huge thank you to our amazing moderator and Head of Events Lucia Buscaglia for leading the conversation so effectively, and to Ana Andjelic and Virginie Hochard for sharing their invaluable insights on storytelling, leadership, and the balance between personal and professional growth. We also want to thank the IE Women in Business Club for making this collaboration possible. It was an inspiring event that truly highlighted the power of shared experiences. #MarketingClub #WomenInBusiness #Storytelling #CareerGrowth #Leadership
🗣️ Event Recap: Storytelling in the Marketing World 🎙️ Yesterday, we teamed up with the IEU Marketing Club to host an empowering panel discussion focused on the art of storytelling in marketing and personal growth. We had the pleasure of having Ana d'Anglade and Virginie Hochard share their extensive experience on how the concept of storytelling has shaped both their personal careers and the brands they have worked with over the years. Ana d'Anglade began her career in finance before transitioning into marketing at Procter & Gamble, where she spent over 20 years. She later shifted to executive search, leading marketing and sales recruitment across EMEA. With her diverse background, Ana brought valuable insights on the importance of emotional storytelling and personal branding. Virginie Hochard is a seasoned marketing and sales executive who has worked across various divisions at LVMH, Chanel Spain, and most recently Guerlain. With extensive experience in luxury marketing, Virginie shared her perspective on the evolving nature of brand storytelling and client relationships. Here are some of their keytake aways: ✨ Ana emphasized the power of emotional connection in storytelling, specifically noting that “Consumers remember emotional stories more than facts.” She encouraged everyone in the audience to develop a personal brand toolkit—a combination of values, skills, and areas for growth—to stand out professionally. Ana also shared a vital reminder, especially relevant in today's fast-paced world, for those navigating both their professional and personal lives: “Stay away from absolutes (e.g. either I am a good mother or a good professional) and trying to be perfect.” ✨ Virginie, on the other hand, emphasized the need for storytelling to evolve alongside societal changes, saying, “As society evolves, so must the stories brands tell.” She highlighted the importance of face-to-face interactions to build trust within an team and with a client. Virginie also offered advice on maintaining personal priorities: “Set your priorities and don’t block yourself from what you want in your personal life just because of your job.” The discussion covered a range of topics, from using AI to spark creativity to finding balance between work and personal life without the pressure of perfection. Both speakers encouraged our audience to stay curious, keep learning, and stay true to their values and priorities. A huge thank you to our inspiring panelists, our moderators Felicitas Sander & Lucia Buscaglia, and everyone who joined us for this inspiring event! #WomenInBusiness #MarketingClub #Storytelling #MarketingSuccess #CareerGrowth #Leadership #Networking