KEENFOLKS

How AI is Revolutionizing Advertising: Success Stories ✨ How can brands go from ordinary to unforgettable? Artificial intelligence has undoubtedly revolutionized numerous sectors, including advertising. In just the last 2 years, AI ads have gone from being a new experiment to becoming the go-to way to express a brand's unique identity. Companies that use it are delivering faster, smarter, and deeply personalized campaigns, which gives them an edge in a fiercely competitive market. 4 Inspiring Examples from AI Advertising Success Stories 👇 📍"Driven by Intuition" campaign, Lexus 🎬 AI analyzed 15 years of award-winning ads for luxury products to find the best elements for creating “the perfect ad” script. As the result, the campaign was a resounding success. It was forward-thinking, got people talking, and made an impact. 📍 "Create Real Magic" campaign, The Coca-Cola Company ✨ With its “Create Real Magic” platform, Coca-Cola used ChatGPT-4 and DALL-E Open Ai to empower audiences to generate branded artwork. The campaign drove unprecedented engagement and user-generated creativity. 📍 "Unica jars" campaign, Nutella 🍫 AI produced 7 million limited-edition jar designs through generative AI, each with a distinct look but unmistakable branding. They sold out within a month, proving once and for all that personalization sells. 📍"Art with AI" campaign, BMW Group 🎨 The main task for AI was to blend art and technology. The result was achieved by designing ad visuals inspired by renowned artists. As art speaks directly to the souls of customers, this brand's visual experience is unparalleled. There's no doubt about it – customers are tempted to buy cars of this brand over others. The campaign successfully positioned BMW as both a luxury carmaker and an innovator in aesthetic storytelling. Why It Works? 🧠 👀 All these cases show that AI delivers much more than automation — it unlocks the potential for personalization, creativity, and relevance at scale. At KEENFOLKS, we combine AI with human creativity to transform brands into cultural icons ⭐️. We help brands create meaningful connections with precision-targeted ads and boundary-pushing visuals. Want to unlock the potential of AI-powered advertising? Let’s connect! #AI #Ad #Keenfolks #MarketingRevolution #MarketingTools

How do you balance AI with the human touch in patient care? 🤔 In today’s AI-powered pharma landscape, technology is transforming patient care — but empathy is still the foundation of meaningful patient care.  But, how can pharma brands use AI without losing sight of the human connection? At KEENFOLKS, we know that a blend of integrative AI and human-centered design is the best way forward. AI personalizes and automates, but empathy is what drives real engagement. Here are a few tips on how to balance both: 1️⃣ 🎯 Create Human-Centered Campaigns Use data-driven insights tools like Og.ai to create highly targeted and relevant content that speaks to the emotions of the patient.  Empathy is what keeps patients motivated, so make sure you include it in your content. 2️⃣ 🤖 Automate, but Humanize AI can streamline communication with chatbots and automated reminders, but your messages must always feel personal. Create conversations, not just notifications. 3️⃣ 🤝 Focus on Real-Time Feedback AI allows you to track campaign performance and adapt on the fly. It's also essential to listen to patient feedback directly, as this helps build long-term relationships. We help pharma brands use the full power of AI to scale smart, empathetic campaigns. The future of pharma marketing is about more than just advanced technology. It's about using technology to connect with patients on a human level — and we're the best at it. Are you ready to create AI-powered campaigns that care? #PharmaMarketing #PatientCare #AIMarketing #HumanTouch #AIMarketing #Pharma

🌟 Meet Somesh Raju, Our New Multitalented Data Scientist! 🌟 We’re thrilled to welcome Somesh Raju to the KEENFOLKS family! With experience spanning startups to large corporations, Somesh is a proactive problem-solver 🧩🥊✅ who thrives in collaborative environments and sees challenges as opportunities for growth. Fun fact 🤫 about Somesh’s rare talent — he can raise both eyebrows individually 🎭 When he’s not uncovering insights in data, he’s practicing Muay Thai, sketching portraits 🎨, or diving into thrilling narratives like Attack on Titan and Alan Wake 2 🎮 Somesh’s top tips for success? 1️⃣ 🧠 Never stop learning — the journey never ends. 2️⃣ 🤝 Ask for help when needed — teamwork drives innovation. 3️⃣ ✍️ Embrace feedback — it’s the key to improvement. 4️⃣ 🤝 Be ready to lend a hand — collaboration is everything. We’re so excited to have Somesh join us and can’t wait to see the creativity, expertise, and passion he’ll bring to the team. Welcome aboard, Somesh! 🚀 #Keenfolks #Teamwork #Innovation #KeenfolksTeam

What’s the secret behind AI’s explosive growth in marketing? 🚀 Over 250 million people adopted AI tools globally in 2023, doubling since 2020 — and this number is set to skyrocket to 700 million by 2030. But what does this mean for brands? Discover how leading brands like #NESCAFÉ, Kellanova, and Coca-Cola FEMSA are leveraging AI to scale creativity, streamline data, and drive unmatched results. Curious about the game-changing strategies that can transform your campaigns? Dive in and explore how #AI is shaping the future of marketing ✨

How AI is Redefining Marketing with KEENFOLKS? Is AI the secret ingredient your campaigns are missing? AI is no longer a non-fiction dream. It’s a must-have and transformation opportunity for brands that want to lead and stay competitive. It's giving a feeling of being an innovator, researcher, and discoverer.  At KEENFOLKS, we don’t stop to get that feeling to brands and helping them to adopt AI. Here’s how we’ve made it happen: 🌟 NESCAFÉ Dolce Gusto, Nestlé ☕️ – Creativity Powered by Generative AI We launched the “FrappAI of Your Dreams” campaign, using AI Content Factory tools to create personalized visuals tailored to user preferences. The results? ✅ Over 1,200 unique creations in just 24 hours 🎨 ✅ 4x engagement growth 🚀 ✅ 500+ mentions and 4,000+ new followers 🤝 How KEENFOLKS and Og.ai Makes It Happen 🤖 Marketing Data Engine: We integrate data and use predictive analytics to drive smarter strategies. 🎨 Content Lab: AI-powered tools create high-quality, personalized content at scale. 🚀 Digital Activation: End-to-end strategies and CRM automation optimize campaigns for engagement and ROI. At KEENFOLKS, we’re not just a part of the AI conversation — we’re leading it, helping brands create campaigns that are not just innovative but impactful. How could AI give your marketing strategy new impulse? 🤔 Let’s create something remarkable together. #AI #MarketingInnovation #Keenfolks #CaseStudies #DigitalTransformation #Nescafé

5 AI-Powered Strategies Transforming Pharma Marketing 🚀 Is it possible to use AI to connect with customers?  🤔 In pharma marketing, connecting with healthcare professionals and patients demands precision, empathy, and innovation. One-size-fits-all is no longer enough. With AI, marketers can deliver hyper-personalized campaigns that resonate, educate, and drive action. Here is how you can reach your best results in pharma: 1️⃣🕵️♂️ Segment Smarter AI dives deep into patient and provider data to create micro-segments based on behavioral patterns, preferences, and needs. Imagine delivering a customized educational resource directly to a specialist based on the specific area they're researching. 2️⃣ 🚀 Dynamic Messaging AI dynamically adjusts messaging based on real-time engagement, from chronic condition management to clinical trial recruitment. So you get the right message at the right moment. 3️⃣ 🤝 Anticipate Needs Predictive models identify trends and gaps in care, enabling marketers to proactively address unmet needs. For example, pre-launch campaigns for new therapies can be fine-tuned with AI insights to target the most receptive audience. 4️⃣ 🎭 Optimize Channels AI determines which platforms are most effective for different audiences — whether it's a LinkedIn post for healthcare providers or an interactive webinar for patient communities. Maximize ROI where it matters most. 5️⃣ 🎯 Measure and Adapt AI doesn't just analyze past performance — it learns and adapts in a real-time manner. Campaigns are optimized on the fly, ensuring you stay ahead of the curve. At KEENFOLKS, we're revolutionizing pharma marketing with cutting-edge AI strategies and innovative tools to deliver results. Let's work together to create campaigns that inform, inspire and have measurable impact. 💬 What role do you see AI playing in the next evolution of pharma marketing? #PharmaMarketing #AIMarketing #Pharma

🌟Meet Rafael Paredes, our new KEENFOLKS team member! 🌟 We’re thrilled to welcome Rafael Paredes Fernández! Rafael's got a real passion for digital marketing and a knack for data-driven strategies 📊, so he brings both expertise and energy to the role. He truly believes that innovation isn't just a buzzword — it's a necessity in today's fast-evolving world🌍. Outside of work, Rafael's love for adventure, staying active, and his obsession with French bulldogs and horses 🐾 add a unique flair to his personality. Whether he's planning his next trip or hitting the gym 💪 and tennis courts 🎾, he brings the same enthusiasm and dedication to life as he does to marketing. Rafael’s tips for success in marketing? 1️⃣ 👥 Know Your Audience: Dig deep into understanding your customers’ needs, behaviors, and motivations to deliver campaigns that truly resonate. 2️⃣ 🎯 Create Value: Focus on offering solutions and crafting content that genuinely matters to your audience. 3️⃣ 🤝 Seek Feedback: Welcome constructive insights from your team and clients — it’s the key to evolving and excelling. Welcome to the team, Rafael! We can’t wait to see the impact you’ll make with your creative approach! #Keenfolks #Teamwork #Innovation #KeenfolksTeam

Reshaping Patient Engagement & Strategy with AI The pharma industry is advancing fast, and AI is at the heart of this transformation. From personalizing patient engagement to optimizing compliance, AI is creating a new world of possibilities. At KEENFOLKS, we're proud to be a part of this shift, working with leaders in pharma to bring AI-driven insights into every stage of their marketing and patient journey strategies. How AI is Making Waves in Pharma? 1️⃣ Personalized Patient Experiences 🎯 AI is the key to tailoring messaging, improving patient education, and ensuring that each interaction aligns with patient needs.   2️⃣ Smarter Decision-Making with Real-Time Data 🚀 AI allows pharma brands to track real-time patient trends, adapt strategies, and make confident, well-informed decisions.   3️⃣ Compliance & Safety First 🤝 Navigating compliance is crucial in pharma. AI empower regulatory adherence, allowing pharma brands to innovate responsibly and respond to patient feedback safely.   At KEENFOLKS, we’re committed to supporting the pharma industry’s transition to a smarter, AI-driven future. Our AI-powered solutions ensure that brands deliver value, agility, and impact at scale — all while keeping the patient at the center.   Curious about how AI can transform your pharma marketing? Let’s get in touch!   #PharmaMarketing #AIinPharma #Keenfolks #DigitalTransformation #PharmaInnovation #Pharma

10 Essential Tips to Supercharge Your Holiday Campaigns & Drive Record Conversions 🚀🎯 The holiday shopping season is just around the corner! November and December aren’t just busy for marketers — it's a prime opportunity to drive big results. So, how do you make sure you stand out in the sea of promotions and maximize your impact? Here's your ultimate playbook to crushing the peak season! 🔑 1️⃣ Get an Early Start with Data Analysis Analyze latest data to ensure your campaigns hit the mark.  Personalize for audience segments to boost engagement. 🎯 2️⃣ Master Precision Targeting Group audiences by interests and life stages, then add a personal touch to make content relevant and boost conversions. 🤖 3️⃣ Use AI to Optimize Campaigns in Real Time AI tools can adjust bids, fine-tune recommendations, and spot trends instantly to keep your campaigns on target. 📲 4️⃣ Go Live for Maximum Social Engagement Give audiences a behind-the-scenes look or host Q&As. Build trust, excitement, and engagement through live interaction. 🎨 5️⃣ Keep Creative Assets Agile & Adaptable Keep creative assets adaptable so messaging and visuals can quickly align with current trends and stay fresh. 🌐 6️⃣ Embrace an Omnichannel Strategy Integrate email, social media, and your website into one seamless experience. If you keep your customers on a consistent journey across all your platforms, you're more likely to get conversions. 🎮 7️⃣ Engage with Interactive Content Use quizzes, polls, and gift guides to keep customers engaged, increasing site time and boosting interest. 🧪 8️⃣ Test, Test, Test! Run A/B tests to refine ads, headlines, and CTAs. Data-driven insights increase engagement and conversion rates. ⏳ 9️⃣ Create a Sense of Urgency Highlight limited-time offers or stock updates, but keep it genuine to build trust and encourage action. 📊 🔟 Reflect & Analyze to Level Up Post-season, analyze your results to prepare even better for the next big opportunity. 💡 BONUS: Supercharge Your Strategy with AI-Powered Tools like Og.ai, that enabling you to analyze data and adjust in real time, maximizing every opportunity for success. Let’s make this holiday season your best yet! Tell us your predictions for this season below, and we'll chat about how to make the most of these high-stakes months! 🤗   #MarketingTips #HolidayCampaigns #AIinMarketing #CustomerEngagement #DigitalMarketing

Revolutionizing Marketing with AI: A Podcast You Won’t Want to Miss 🎧🚀 We're thrilled to share our first podcast episode — a deep dive into how AI is revolutionizing marketing strategy. Miguel Machado sits down with Omar Carrión, Senior Integrated Marketing Communications & Omnichannel Director at Kellanova Latin America, who oversees powerhouse brands like Pringles and Cheez-It. Together, they reveal how one of the world’s top food companies is leveraging AI to elevate marketing, connect with consumers, and drive real growth. ✨ Inside This Episode: 👉 AI in Action: How Kellanova is transforming engagement with AI-optimized media and real-time personalization. 👉 What’s Next in Tech: Get the scoop on 2024 priorities, from machine learning to digital twins, and how these innovations can impact your strategy. 👉 Case Studies that Inspire: Cannes Lions International Festival of Creativity success stories demonstrating AI’s power to fuel winning campaigns. 🎧 Listen here on Spotify 👉 https://lnkd.in/enh8J58Z 👈 and follow for more insights and upcoming episodes! 🔔 #AIinMarketing #ConsumerExperience #DigitalTransformation #MarketingPodcast #MarketingInnovation #TechPodcasts