La Salle Sports Association

Last Wednesday, we concluded the first La Salle Sports Association event of 2025. The event focused on Sportainment, where we had the privilege of hearing from experienced speakers, Meggane Grand Fernandez (CA Sports), Edgar Romero Jara, Ph.D. (Johan Cruyff Institute), and Marc Masagué (Spodeal Group), who shared their invaluable insights. The session was expertly moderated by Marcela Garza Segovia (La Salle Campus Barcelona), who guided the conversation with precision and energy. A huge thank you to all of them! 👏 The event provided an excellent opportunity for attendees to gain knowledge, exchange ideas, and network with industry professionals.   We are incredibly grateful to La Salle Campus Barcelona for their ongoing support, as well as to our partners from Uniball Bcn for their collaboration, commitment, and positive energy throughout this journey. A special thanks to the many attendees, both on-site and via streaming, who made the event truly memorable. Your participation was key to the success of this event. 🫂 As always, we remain committed to creating more opportunities for connection, knowledge-sharing, and future events that continue to drive growth and innovation within the sports business sector. #SportsBusiness #Sportainment #Networking #Innovation #LaSalle

For those who are unable to attend in person, we’ve got you covered! Join us via live stream and don’t miss out on this exciting event. 📌 Link to watch the event live: https://lnkd.in/dSCkZBVu #SportsBusiness #LiveEvent #Innovation #LaSalle

🚨 The Moment Is Here – Last Call to Register! 🔥 "The Shift from Sport to Entertainment" kicks off tomorrow! 📅 Date: February 12th | 📍 La Salle Campus Barcelona 🎙 Hear from top experts in sports business and entertainment transformation: 🔹 Edgar Romero Jara, Ph.D. – Johan Cruyff Institute 🔹 Meggane Grand Fernandez – CA Sports 🔹 Marc Masagué – Spodeal Group 💡 Limited spots left! Don’t miss this opportunity to learn, connect, and elevate your network ➡️ https://lnkd.in/dPWEfhWs #SportsBusiness #Innovation #Networking #LaSalle

🚀 2 Days Left! Limited Spots Available! Join us for "The Shift from Sport to Entertainment" and discover how sports are evolving into full entertainment experiences. 📅 Date: February 12th 📍 Location: Auditorium, La Salle Campus Barcelona We’re excited to welcome an amazing lineup of speakers who will share their expertise: 🔹 Edgar Romero Jara, Ph.D. – Corporate Relations at Johan Cruyff Institute 🔹 Meggane Grand Fernandez – Commercial Director at CA Sports 🔹 Marc Masagué – Global Business Development Director at Spodeal Group 🎙 Moderator: Marcela Garza Segovia – Sports Management Knowledge Area Coordinator | La Salle Campus Barcelona 📖 Agenda 6:00 PM – 7:00 PM | Expert Panel Discussion Insights on the latest trends and innovations in the sports business world. 7:00 PM – 7:20 PM | Q&A Session Ask questions and engage with our speakers. 7:30 PM – 8:30 PM | Networking Connect with industry professionals and peers to explore future opportunities. Also, we would like to extend our thanks to Uniball Bcn for their partnership and support in making this event possible. 🎟 Only 2 days left and limited spots remaining — ⬇️ https://lnkd.in/dPWEfhWs #FinalCountdown #SportsBusiness #Entertainment #FanExperience #Innovation #Networking #LaSalle

🚀 The Final Countdown: 4 Days to Go! Join us for "The Shift from Sport to Entertainment" and discover how sports are evolving into full entertainment experiences. 📅 Date: February 12th 📍 Location: Auditorium, La Salle Campus Barcelona We’re excited to welcome an amazing lineup of speakers who will share their expertise: 🔹 Edgar Romero Jara, Ph.D. – Corporate Relations at Johan Cruyff Institute 🔹 Meggane Grand Fernandez – Commercial Director at CA Sports 🔹 Marc Masagué – Global Business Development Director at Spodeal Group                            🎙 Moderator: Marcela Garza Segovia – Sports Management Knowledge Area Coordinator | La Salle Campus Barcelona 📖 Agenda 6:00 PM – 7:00 PM | Expert Panel Discussion Insights on the latest trends and innovations in the sports business world. 7:00 PM – 7:20 PM | Q&A Session Ask questions and engage with our speakers. 7:30 PM – 8:30 PM | Networking Connect with industry professionals and peers to explore future opportunities. Also, we would like to extend our thanks to Uniball Bcn for their partnership and support in making this event possible. 🎟 Only 4 days left—don’t miss it! Join us for an inspiring evening filled with knowledge and networking ➡️ https://lnkd.in/dPWEfhWs #FinalCountdown #SportsBusiness #Entertainment #FanExperience #Innovation #Networking #LaSalle

🎤 Meet Our Moderator: Marcela Garza Segovia 🎤 We are thrilled to introduce Marcela Garza Segovia as the moderator for The Shift from Sports to Entertainment Talk! With her extensive background in technology management within the sports industry, Marcela brings a unique perspective to guide the discussion. 🔹 Current Role: Sports Management Knowledge Area Coordinator at the International School of Commerce and Digital Economy, La Salle – URL 🎓 PhD in Information Technologies and its Application to Management 🚀 Innovation Leader: Organized initiatives like the Euroleague Tech-challenge (Euroleague Basketball) and the Innovation and Inspiration Challenge (Danone, T-Systems). 📌 Research Interests: Digital transformation, marketing & sponsorship theory, and technological trends in sports. With her expertise and passion for the industry, Marcela will ensure a dynamic and insightful conversation at the event. Secure your spot right now ➡️ https://lnkd.in/dPWEfhWs #Sports #Entertainment #Networking #LaSalleSports

🚀 Meet Our Third Speaker: Meggane Grand Fernandez Meggane Grand Fernandez is a professional with extensive experience in commercial strategy, sponsorship sales, and business development in the sports industry. A former alpine skiing athlete, Meggane combines her passion for sports with a deep understanding of brand partnerships and strategic growth. Her impressive career includes key roles such as: 🏟️ CA Sports – Commercial Director ⛵ 37th America’s Cup – Sponsorship Sales Agency 🏨 The Hotels Network – Market Manager – France & Switzerland 🎶 LIV'D Music – Founder 📊 Degusta Box – Market Research Coordinator – Global Meggane specializes in generating growth opportunities for brands through strategic consulting, partnership activation, and sponsorship intermediation. She has led high-level projects across various sectors, helping brands maximize their impact in the global market. We’re excited to hear her insights on the power of brand partnerships and innovation in sports at our event! Don't miss the opportunity to secure your spot ➡️ https://lnkd.in/dPWEfhWs #Sport #Entertainment #Networking #LaSalleSports

🚀 Meet Our Second Speaker: Marc Masagué Marc Masagué is a global business development expert with extensive experience in sports management, strategic partnerships, and commercial growth. Having worked with some of the most prestigious rights holders in the industry, he has played a key role in expanding brands, driving new revenue streams, and shaping commercial strategies worldwide. His impressive career includes: 🔹 Global Business Development Director | Spodeal Group 🔹 Commercial Director | Spain SailGP Team 🔹 Head of Business Development EMEA | FC Barcelona 🔹 Director - New Business & Partnerships Management | NBA Spain 🔹 EMEA Business Development Manager | Valencia CF 🔹 Director Comercial (UTV business) | MediaPro With expertise in global expansion, sponsorships, and strategic alliances, Marc will share valuable insights on business opportunities and innovation in the sports industry. Excited to have him join our event to discuss the future of sports as an entertainment powerhouse! Secure your spot now ➡️ https://lnkd.in/dPWEfhWs

🚀 Meet Our First Speaker: Edgar Romero Edgar Romero Jara, Ph.D. is an expert in sports business, corporate relations, and strategic partnerships. With experience as a former athlete and a passion for marketing, business, and global connections, he has worked with top organizations to drive growth in the sports industry. His career includes key roles such as: 🔹 Corporate Relations | Johan Cruyff Institute 🔹 Business Consultant | Sport Business Lab Consultancy 🔹 Director | UP Sports 🔹 Director of Marketing & Commercial | Club Cerro Porteño Edgar has led networking sessions, sponsorships, and major sports events, focusing on areas like ticketing, hospitality, and commercial development. Looking forward to hearing his insights on the future of sports business at our event! ⚽💼 Secure your spot ➡️ https://lnkd.in/dPWEfhWs

📅 Event Agenda – February 12th Join us for an evening of insights, discussions, and networking in the sports business industry. 🔹 18:00 – 19:00 PM | Event Talk We are honored to welcome distinguished speakers who will share their expertise on the latest trends and future directions of the sports business: 🎙 Edgar Romero Jara, Ph.D. – Corporate Relations at Johan Cruyff Institute 🎙 Meggane Grand Fernandez – Commercial Director at CA Sports 🎙 Marc Masagué – Global Business Development Director at Spodeal Group 🔹 19:00 – 19:20 | Q&A Session Engage directly with our speakers, ask questions, and dive deeper into key topics shaping the industry. 🔹 19:30 – 20:30 | Networking Connect with industry professionals, peers, and thought leaders. A great opportunity to build meaningful relationships and explore collaboration opportunities. Don't miss the opportunity to attend this promising event ➡️ https://lnkd.in/dPWEfhWs We look forward to seeing you there! 🚀 #Sports #Entertainment #Networking #IndustryInsights