Mindset Consulting

Around the world, social media platforms like #TikTok continue to empower small business owners to thrive. However, there is, still, a large financing gap that hinders some of these firms from reaching their full potential. Our client, respond.io, has been doing some amazing work in this regard, launching a comprehensive #AI-powered solution for TikTok Messaging Ads that allows #businesses to cut costs and boost their efficiency and productivity. Read more: https://lnkd.in/dc-7u45s

Happy International Women’s Day! Today, we celebrate the incredible contributions of women in all fields, and at Mindset, we especially recognize those shaping the world of business—startup founders, investors, and tech industry leaders. Your impact on entrepreneurship, technology, and innovation is immeasurable. Thanks to you, new companies emerge, entire industries evolve—from FemTech and AI to sustainable development and venture capital. You’re not just building businesses—you’re creating opportunities, redefining the rules, and inspiring others to push forward. May your journey be filled with support, bold ideas, and well-deserved recognition.

The spring edition of our Mindset Digest is here now! 💜 As always, it is packed with updates, successes, and valuable insights!

After HSBC decided to wind down Zing, a multi-currency fintech solution, our client, Katherine Maslova, Founding Member & Chief Business Development Officer at Bourgeois Bohème Fintech, penned an insightful letter to the Financial Times addressing the subject. According to Katherine, this happens because there is an inherent priority clash — banks are built for stability and risk management, while startups, by nature, require faster and out-of-the-box decision-making to survive. Read more: https://lnkd.in/dhSkgf2C

Consumers no longer respond to one-way #marketing messages; instead, they seek direct, meaningful interactions with brands. That’s why building a strong brand #community is now essential for driving growth and fostering loyalty. In our latest article, we cover everything you need to know to succeed in this endeavor. https://lnkd.in/ei6NfAe9

"Strategy is a philosophy of becoming," Seth Godin, American entrepreneur, speaker & author

Mindset Consulting is ranked among the top 10 agencies to watch out for in Europe! Tech Funding News has compiled a list of best #PR firms that collaborate with tech companies worldwide. Being included in this list means a lot to us, affirming that we're on the right way! https://lnkd.in/e-8x_h5r

Even a really good news is not a guarantee of being covered by top #media outlets. In fact, some founders miss out on wonderful opportunities to be featured in media outlets like TechCrunch, Bloomberg, or Forbes because they don’t understand how journalists work. Here are some things that can destroy your big news announcement, even if you hired a top-notch #PR team: ▪️ Late start. It usually takes from 2 to 6 weeks to draft a #press release, prepare a media list and then pitch and follow up with journalists. In the U.S. and Europe, we always work under embargo and start pitching to the media at least 10-14 days in advance, adding value with experts’ quotes, company’s reports, etc. ▪️ Disclosure of news on social media. Just remember: anything divulged publicly is no longer news. Before it is published in the media, you should not talk about it. ▪️ Speaker unavailability. Journalists often request to speak with the founder or executive in order to create a more comprehensive and original story. If you are not ready for it, there is a real risk to lose the chance for coverage, plus damage your relationships with a particular media outlet. ▪️ Unwillingness to disclose details about the company. One thing you should take into account: journalists love strong facts and numbers. So, it’s all about a company's revenue, valuation, investments, partners’ names, etc. You need to be ready to talk about it at least “off-the-record.”

Today Mindset turns five! 💜 🎉 This is a significant milestone for our entire team! Here’s a look at some of our achievements over the years: ▪️ We’ve been honored with five #global awards! Most recently, in 2024, we were named PR Agency of the Year by the Global Agency Awards. ▪️ Our team continues to grow. We now have highly skilled #PR managers, as well as copywriters, designers, and other partners who help our clients succeed. ▪️ We have a top-tier advisory board. Last year, Akansha Dimri, founder and editor-in-chief of Tech Funding News (TFN), joined Erik Eklund and Anastasia Golovina to support us in sharing the stories of bold and brilliant entrepreneurs. ▪️ Our clients are regularly featured in top global #media outlets. Some of our standout achievements include securing coverage in Business Insider, Forbes, Fortune, Financial Times, The Wall Street Journal, and many others. ▪️ We go beyond traditional #PR and media relations. We serve as a #strategic partner—supporting clients in fundraising, attracting key partners, strengthening their social media presence, securing speaking opportunities at major events like TechCrunch Disrupt, and building valuable industry connections.

“It’s very easy to be different but very difficult to be better,” Jonathan Ive, former Chief Design Officer at Apple