Precis

🎉 Big news: Alvie is here! 🎉 After years of development, we’re excited to announce the public launch of Alvie: A performance marketing platform we’ve built to solve the biggest challenges we see brands and marketers facing every single day. Whether it’s juggling data, budgets, or making sense of campaign results, Alvie makes it easier. ✅ Get clarity with easy-to-read reports ✅ Accurate tracking across touchpoints ✅ Optimise your campaigns towards your business goals ✅ Smarter and smoother budget allocation. Level up your marketing game with the tools and practices that set world-class marketers apart. Learn more here: https://lnkd.in/dHsE75YC

Meta's policy shake-up and what it means for advertisers: Last week, Meta announced big changes to its content moderation policies and its DEI initiatives. These were the headlines: 📌 Community Notes replacing third-party fact-checking. 📌 Loosening content restrictions on polarising topics like immigration and gender. 📌 More political content in your news feed. So, what does this mean for advertisers? Historically, Meta has been seen as a safe space for advertisers – a platform where your brand wouldn’t find itself next to content you’d rather avoid. These shifts could change that narrative. Here’s how: 1️⃣ Audience dynamics: News feeds that are more politically charged may shift audience behaviour, demographics, or interests. This could influence who’s engaging with your campaigns. 2️⃣ Brand safety risks: Sensitive topics bring polarised views. Advertisers might need to take extra care with placements to avoid unintended associations. 3️⃣ Performance impact: Changes in audience behaviour could affect campaign results. Staying on top of your metrics by platform, audience, and format will be more important than ever. For now, these changes roll out primarily in the US. That gives advertisers in the EU some breathing room to observe the impact. This is a good reminder to sharpen your focus on audience insights, brand safety measures, and performance tracking.

Looking for a new job? If you’re into solving tricky problems, diving into data, or coming up with creative ideas, Precis might just be the perfect fit for your next career move. 💼 Current openings: 🔹 Senior Programmatic Specialist (Gothenburg or Stockholm) 🔹 Analytics Implementation Specialist (Stockholm) 🔹 Programmatic Specialist (Copenhagen) 🔹 Client Lead (Oslo) 🔹 Accounting Specialist (Stockholm) ...and many more! 👀 Curious about us? Check out the link in the comments to meet the team, learn about our culture, and see what makes Precis a great place to work. We’d love to hear from you.

When Danish fashion brand SHAPING NEW TOMORROW set its sights on Germany, the goal was clear: grow brand awareness and connect with a new audience. Together, we launched campaigns on YouTube, TikTok, and Meta designed to do just that while staying true to their unique promise of comfort and style. Here’s what we achieved: ✔️ 41% increase in brand awareness ✔️ 74% of the audience expressed purchase intent (that’s 220% above the industry standard!) ✔️ 25% more daily sessions during the campaign. "Partnering with Precis has brought global marketing expertise to our international expansion. Precis' media planning and creative strategy have been key to our success and market growth in Germany" – Andreas Zitlau, Performance Marketing Manager at SHAPING NEW TOMORROW. Link to the full case study in the comments.

Let’s talk about Q5 – the strangest season in marketing. It’s that liminal space right after the madness of Q4’s peak season. The campaigns have wrapped, the budgets are drained, and everyone’s scrambling to figure out what’s next. Financially, it’s a weird season. Many companies are left in a reactive mode: - Budgets are tight (or nonexistent). - Teams are burned out from the Q4 sprint. - And the temptation to just wait for Q1 planning to kick in is real. But Q5 is actually an opportunity. As our UK CEO Jess Merry, née Dickenson explains, Q5 is the perfect time to: ✅ Audit what worked—and what didn’t—in Q4. ✅ Build momentum with lighter, evergreen content that keeps your audience engaged without draining resources. ✅ Experiment. With less pressure to drive immediate results, you have room to try new ideas and formats. ✅ Catch up on platform updates and trends to spot last year’s gaps and improve Q1 plans. The brands that use Q5 to reflect, plan, and skill up are the ones that hit the ground running in Q1. So, how’s your Q5 shaping up? Are you scrambling – or seizing the opportunity?

Starting the year strong! 🏆 We’re proud to announce that Precis is now an official Marketing Analytics Partner for Google Cloud Platform! This certification recognises our expertise in integrating marketing and cloud technology to deliver more intelligent, data-driven solutions using Google Cloud. A big thank you to Google for this recognition – it’s incredibly rewarding after all our hard work! 🥹 For our clients, this means you get access to tools like predictive analytics, Gen AI, and data foundations so you can make better decisions and stay ahead. How much can your marketing strategy benefit from Google Cloud? Find out via the link in comments. ☁️

Happy New Year everyone! 🎉 Are you easing into the year or already feeling the pressure of January? Whether you’re taking it slow or hitting the ground running, our digital marketing predictions for 2025 are out now! Grab your favourite warm drink and discover below what our experts are forecasting for the year ahead 🔮

As we wrap up Q4 and 2024, we just wanted to say thank you for the fantastic year we've had. We hope you all get some well-deserved rest and enjoy the holidays with your loved ones! Catch you next year!🎄

You know Åhléns AB, the leading Swedish retailer? 🛍️ Well, they boosted their gross profit by 20% with the help of Alvie's Bidding Signals. How, you may ask? Åhléns knew that traditional advertising metrics didn't fully capture their products' profitability. So, with Bidding Signals, they implemented a new bidding strategy that ensured: 🎯 Every bid reflected the true value of the business. 📊 Smarter decisions were made with key business data. 💸 Ad spend was used more efficiently, avoiding budget waste! Don't miss out on the full case study in the link in comments!

Precis' 2024 year in review is here, and what a ride it's been! From growing our teams and launching Alvie to celebrating at our yearly festival and winning (quite a few) awards, it's safe to say 2024 was one for the books. Couldn't have done it without our wonderful teams and community! Here's to an even more exciting 2025🥂🎉