Saffron Brand Consultants

💡 Why do some brands stick while others fade away? Our latest report, ‘The Six Keys to a Memorable Brand,’ reveals how to create a brand people remember—for the right reasons. Alongside the report, we offer even more actionable insights and practical examples in a series of in-depth articles on each of the six keys: Emotion, Attention, Story, Involvement, Repetition, and Consistency. Build a brand that lasts and help your audiences remember you more quickly, for longer and more profitably. 👉 Download the report and get the article series: https://lnkd.in/dhVyzS7k #TheSixKeystoaMemorableBrand

Cityscape Global 2024 drew 172,000+ attendees to Riyadh, exploring the future of urban development and real estate. A highlight of the conference was our Chief Creative Officer Gabor Schreier’s keynote on how city branding can elevate urban life. Sharing our work with the City of Vienna, he showed how a strong, memorable brand can fuel civic pride and set places apart on a global level. From smart cities and sustainability to citizen-focused planning, the event buzzed with ideas, including branding’s pivotal role in the cities of tomorrow. 👉 Learn more: https://lnkd.in/dTfzv4_f

Where will the latest trends take tourism and travel brands in 2025? 🌏 Saffron’s Ben Knapp predicts what we’ll see more of in the next year, from AI-personalised itineraries to sustainable and regenerative tourism, and how brands can craft more memorable experiences for travellers. 👉 Read more in WARC: https://lnkd.in/dY5U4AhF

🌟 Saffron's Fernando Ortiz Ehmann shared expert insight into Inditex & Zara’s success, and what's needed for ‘a business driven by short-term trends to sustain long-term growth’ in Retail Week. Read more at the link below. 👇

Every interaction with NEO is designed to inspire and delight, from gamified features to rewards that build lasting loyalty. By blending modern Saudi aesthetics with intuitive technology, The Saudi National Bank - SNB's NEO makes banking personal and empowering. Tools like Travel Mode and Smart Credit Score go beyond transactions, helping users achieve their goals. NEO sets a new standard for how people experience financial services, helping them build the futures they envision. 👉 Learn more: https://lnkd.in/ebRei5EG

NEO يطلق هويته البصرية من تنفيذ The Bold Group X Saffron Brand Consultants

Jaguar’s bold electric era begins: A striking rebrand featuring a revamped logo, artistic visuals, and a car-free debut film celebrating originality and breaking conventions. Few Industry experts like Dr. Sandeep Goyal-Rediffusion Brand Solutions Pvt Ltd, Sunitha Latha Natarajan-Social Panga, Yash Chandiramani-Admatazz, Richard Exon-Joint, Jack Maycock-Shape History, Tom Munckton-Fold7Design, Harry Sandhu-Jung von Matt, Gabor Schreier-Saffron Brand Consultants, William Bosanko-Brandpie shared their thoughts. Read more on: https://lnkd.in/ekmq7gVU

Meet NEO, The Saudi National Bank - SNB’s bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, merging cutting-edge technology with Saudi values to empower a new generation to take charge of their finances and shape their futures. In collaboration with Sonic Minds, we developed NEO’s sonic identity to reflect the energy and optimism driving the Kingdom forward.  NEO is more than a bank—it’s a lifestyle partner, blending ambition with cultural insight to set a new standard for financial services. 👉 Access the full case study: https://lnkd.in/ebRei5EG SAFFRON Andrew Harb David Huertas Fernández Drew Vann Coughlan Julian Valenzuela Leif Steen luis novero Matthew Halls

🌟 The brand we created together with Bakcell has been recognised as the ‘Most Successful Rebranding’ at the 2024 Felis Awards, held during Brand Week Istanbul. 🏆 The transformation of Bakcell’s identity, strategic positioning, and design system reflects their vision of ‘making moments that matter’ – a strategy that connects people and communities through bold, emotion-driven experiences. 👉 Access the full case study: https://lnkd.in/dVycaV9N Congratulations to the Bakcell team!

What's the real reason behind Jaguar's radical rebrand? Will the rubber hit the road to elevate the brand's experience? Bloomberg asked Saffron's Chief Creative Officer Gabor Schreier to weigh in on what's going on at JLR. https://lnkd.in/deBTT7TS