Taptap Digital

😅 Penúltima semana del Máster de Paid Media, y seguimos a tope de energía. Esta semana hemos arrancado en la escuela con el equipo de Glocally, Nati Almansa, Verónica Napoli y Berta Morales. Grandes especialistas en comunicación local, combinando estrategias globales con un profundo conocimiento del territorio para conectar marcas con sus audiencias más cercanas, llevando tráfico de internet a la tienda. Hemos seguido con Christian Cochs , country manager de Pinterest, la extraordinaria plataforma de inspiración y descubrimiento para múltiples audiencias con altos niveles de intención de compra. El equipazo de Taptap Digital, Alvaro Rodriguez Albacete y Pepe Sánchez González compartió con detalle las enormes oportunidades que ofrece una de las plataformas líderes de publicidad programática para soluciones de Location Based Marketing. Y para terminar por todo lo alto, Ángel González de la Fuente de Bejob, con toda la potencia de la IA Generativa aplicada a Marketing y Negocio, probando en clase lo último de Google AI Studio y Grok, abierto al mercado esta misma semana.

As we wrap up 2024 and look forward to Q1, what will 2025 have in store? Álvaro Mayol Garrido, General Manager of Taptap Digital joins industry experts to discuss the future of media, marketing, creative, and adtech. What is clear is that "brands will need to lean on privacy-first solutions that bring one-on-one precision to one-to-many channels." At Taptap Digital, we're committed to delivering rich audience that scale by unifying on and offline datasets with location to deliver privacy first area-based omnichannel advertising campaigns. We're excited about 2025 as we evolve our capabilities in terms of dynamic contextual activation and expand our prDOOH and CTV solutions. Check out the full article for more insights and predictions from industry leaders. https://lnkd.in/gyqw_gJe #Mediashotz #Insights #Adtech2025 #Privacy #Omnichannel #UnifyWithLocation

Our Connected TV launch event in Colombia was a party to remember! 🇨🇴 The Taptap Digital Colombia team hosted 200+ client and agency partners who joined us to launch our area-based CTV solution in style! It was great to showcase the power of location intelligence and how it can revolutionise the planning, activation and reporting of CTV, as well as connect and celebrate with everyone. A special thanks to all our attendees for making this event a great success. Alejandro Castaño Buritica #CTV #TaptapColombia #LocationIntelligence #UnifyWithLocation

Exciting News! We are thrilled to announce the appointment of Olivia Adams and Rob Morrison as Sales Directors for the UK market! 🇬🇧 With their extensive backgrounds in advertising and marketing, Olivia and Rob are set to drive growth and strengthen our partnerships with advertisers and agencies. Olivia has previously excelled in senior sales roles at YouGov, Rezonence and Blis, while Rob brings valuable experience from SmartFrame Technologies, Blis and Sublime. Their expertise aligns perfectly with our mission to provide innovative, area-based omnichannel marketing solutions, especially as we expand our footprint in the UK market. Please join us in welcoming Liv and Rob to the team! https://lnkd.in/dUZ-pyNJ #TaptapDigital #NewHires #SalesDirectors #UKMarket #LocationIntelligence #LocationAsTheNewCookie #UnifyWithLocation

Unlocking the Potential of Area-Based Marketing in CTV: Part 2 - Maximising Media & Moments In the second part of our blog series, we delve into the crucial last two phases of our area-based planning framework, Media and Moments. This builds on the foundation we established in Part 1 of our blog where we covered first two phases, Area and Audience. As CTV continues to revolutionise how brands connect with audiences, understanding how to strategically allocate media and pinpoint the right Moment is essential for any successful campaign. In the Media phase, we transition from defining our audience and focus areas to aligning creative strategies and investment levels with campaign objectives. With traditional TV viewing on the decline, CTV offers unparalleled flexibility and options for brands, but requires navigating a more complex landscape. Check out the full blog for insights that can transform your approach to Area-Based Marketing! Link to blog 👉 https://lnkd.in/dwJ28Y9t #AreaBasedMarketing #CTV #MediaStrategy #DataDrivenMarketing #MarketingInsights #AdvertisingTrends #LocationIntelligence #LocationAsTheNewCookie #UnifyWithLocation

We are thrilled to announce that Marino Cipolletta will join the Taptap Digital family in Italy 🇮🇹 As VP Business Development Marino will focus on leading business growth and expanding advertiser and agency relationships to further accelerate expansion plans in Italy. Benvenuto Marino! 🚀 Nigel Clarkson Álvaro Mayol Garrido Javier Velázquez Redondo Giulia Andreoli #LocationIntelligence #LocationAsTheNewCookie #UnifyWithLocation https://lnkd.in/euzY8Xa7

We will be joining best and brightest minds in (D)OOH on stage at the World Out of Home Organization Europe Forum in Milan this week. Nigel Kwan, SVP Global Marketing at Taptap Digital will be on stage discussing how location can break down the data and media siloes that characterise our industry today and unify an omnichannel world. For more information on the event see below: https://lnkd.in/eVa5ntGQ #LocationIntelligence #LocationAsTheNewCookie #UnifyWithLocation

JCDecaux España y Taptap Digital, celebraron en el día de ayer un evento inédito, que congregó a cinco de las big six, alrededor de todas las capacidades que se están activando en la compra de pantallas con inteligencia de datos. Jose Miguel Lobo Santiago y Alvaro Rodriguez Albacete, condujeron el primer #martesDmentes, dando paso a los que están siendo, los verdaderos protagonistas de este momento, los anunciantes y sus agencias. 🌟 Marta Lopez, nos habló de DCO, Beatriz Dorado Isasia y Cristina de Pedroso Moro trajeron la primera campaña omnicanal incluyendo Metro de Madrid, Coral Campollo Lopez, nos habló de retail media, medición y atribución al punto físico con Subway, Tania Canto Caamaño nos habló de impactar en origen a los potenciales visitantes de Turismo de Canarias en la mayor activación internacional de este 2024 y Jesus Martin Alonso, nos habló de los beneficios de la programática en un cliente pionero y disruptor, como ha sido LVMH en este vertical.🌟 Nos gustaría agradecer a JCDecaux España, por su predisposición y visión estratégica y a nuestros clientes por seguir poniendo el foco en crear productos más inteligentes, eficientes y medibles. #Taptap #JCDecaux #PotenciaExterior #Programática #mDm

Delivering success with location intelligence and DCO for Turismo de Canarias. Taptap helped Turismo de Canarias target potential travellers across Europe with a multi-market campaign. Leveraging strategic DOOH screens and tailored messaging based on social listening in high audience affinity areas, they achieved: ☀ 11% more on-target reach compared to benchmarks ☀ 17% increase in audience engagement through custom creative messaging ☀ 30% uplift in brand sentiment ☀ 25% increase in consideration for the Canary Islands as a future travel destination This campaign highlights how optimising context and creativity within an area-based approach can maximise impact and efficiency. Creating deeper connections with potential customers and delivering outsized results. Many thanks to Turismo de Islas Canarias and Initiative España #DOOH #LocationIntelligence #DataDrivenMarketing #TravelMarketing #SuccessStory

Celebrating 30 Years of Banner Ads! This insightful article dives into the evolution of banner advertising over the past three decades, featuring perspectives from industry leaders, including Taptap Digital´s General Manager, Álvaro Mayol Garrido. Alvaro reflects on those early days, then fast forward to today, it’s remarkable to see how far we've come from simple campaigns to the intricate, data-driven strategies we see today. https://lnkd.in/d77KaC6n #DigitalMarketing #BannerAds #AdTech #Innovation #MarketingHistory #UserExperience