Zapiens Design

This Tuesday, we had the privilege of hosting a masterclass at UDIT, Universidad de Diseño, Innovación y Tecnología with the students of the Master’s Degree in Graphic Design. The Reality of Design: Between Love and Hate — or what goes on behind the scenes of a design studio — served as the central theme of this session. Thanks to David Perez Medina for inviting us, and to the UDIT team for making this event possible. And of course to the Zapiens team, Marta Badía, Carla Goldstein Sparrowe, and Daniela Gonzalez leonel de cervantes.

We’re very proud to have YOOY featured by The Brand Identity following its recognition at the Red Dot Design Award. Explore the story behind YOOY here 👉🏽 https://lnkd.in/dv-rkw-7 👈🏽 and join us in celebrating what’s possible when great minds collaborate.

Buscamos conocer cómo son los hábitos de consumo cultural de las personas, y nos gustaría contar contigo para un proyecto de investigación. A través de este enlace, puedes responder un cuestionario 👇🏽 https://lnkd.in/dWJkxumb Si conoces alguna persona que pueda ayudarnos, ¡no dudes en mencionarla! Deja tu correo al final del cuestionario si quieres que te compartamos los resultados. Gracias por tu tiempo y colaboración.

Zapiens, back in Berlin! This year’s Red Dot Design Award Gala was a night to remember, as we stood alongside the world’s top agencies and studios to collect the Best of the Best - Web Design and Red Dot Brand Design awards for our project YOOY. This achievement was made possible thanks to the incredible Zapiens team, to LENCE (Grupo Leche Rio S.A.) for their trust in our work, and to the entire Plus Company for their unwavering support. Here’s to many more milestones ahead!

Let’s talk about Customer Experience (CX) 🌟 In today’s world, CX isn’t just about creating “good” interactions—it’s about crafting experiences that resonate on a deeply human level. Experiences are personal, shaped by emotions and memories. And whether you realize it or not, your brand is already part of that story. So, why not ensure your customers truly enjoy it? Context matters. Trust is the new currency. And finding the real problem before the solution is key. Ready to start a new conversation with your customers? 🔥 Learn more at https://lnkd.in/dX-UBi_q #CX #CustomerExperience #Trust #Business

Una visión propia de la Experiencia de Cliente (CX) enfocada en cómo entendemos el papel de las compañías y las expectativas de las personas, y todo aquello que pone en relación a ambas partes en el mercado; ya sea la marca, el servicio o la comunicación. Este mes de octubre, la Asociación DEC y Dir&Ge - Executive Network han organizado dos relevantes congresos de CX, en los que la Inteligencia Artificial (IA) ha jugado un destacado papel. Si bien somos conscientes de la importancia de la tecnología, queremos reforzar un punto de vista humanista con una visión amplia que nos permita ir más allá. Este enfoque híbrido, que combina tecnología y humanismo, es parte de nuestra esencia, pero no deja de escuchar la conversación en foros como estos, con personas como Dr. Adela Balderas, PhD., Alberto Terol Conthe, Mario Taguas Navarro, Virginia Fernandez- Cueto, Fernando Polo o José Luis Antúnez, que tanto aportan y a quienes agredecemos alimentar el debate. #CX #CustomerExperience #Experienciadecliente #CXCongress #CongresoDEC #IA

Toda tecnología trae consigo un guión de uso, que asigna un papel a las personas, ya sea de manera consciente o no. Pensar y especular sobre los profundos cambios que afrontamos, nos permite construir nuevos modelos de relación y nuevas oportunidades. De algún modo, seremos constructores del mundo que viene, y está en nuestras manos decidir de qué lado nos ponemos: del lado de la persona o del lado del mercado. Gracias a la Asociación DEC y a los ponentes por hacer de la experiencia de cliente una disciplina cada vez más vanguardista y ambiciosa. #CX #CustomerExperience #InteligenciaArtificial #CongresoDEC #ExperienceEconomy #Triplebalance

We're beyond excited to share that YOOY has won not one, but TWO Red Dot Design Award! 🏆✨ A huge thanks to our amazing team and everyone who had a part in this project. Here's to more great things ahead! #RedDotAward #OnwardsAndUpwards

Our project YOOY has received Silver ADG Laus Award in the E-commerce category and we couldn’t be happier. Thank you ADG FAD for this recognition and a wonderful Nit Laus. Congrats to our team, LENCE (Grupo Leche Rio S.A.) as our client and Program Studio & Ricardo Rey as partners. You can find out more about the project on our website: https://lnkd.in/dKta9xYe

BE ART, born as a new concept of understanding artistic creation, develops first class artistic dissemination projects, involving artists, institutions and companies, and the public, in order to transmit essential values and promote a more sensitive and tolerant society. Check the full case here 🔗

https://lnkd.in/dymxJSBx #branding #conceptdesign #websitedesign