Publicación de Blanca Rodriguez

Always hated the term “marketing generalist.” It gives the impression of not really being excellent at any one discipline in marketing—and just being ok at a lot of them. A Jack of all trades. I call BS. There are no easy seats on the marketing bus. The reality is that most marketing generalists have to be experts at all of the different aspects of marketing to keep the job. + Brand + Growth + Social + Content + Product + PR We have to go deep on each one, not light on all of them. Not only do we need to execute across different channels, we need to understand how the big picture comes together. And then package it in non-marketing speak for the other stakeholders. I might be alone in this, but I feel like we deserve something a little more flattering than generalist. We’re due for a rebrand. Any ideas? #marketing

Looking for a role as Product Marketing Manager? We have a new opportunity in Hampshire (United Kingdom). Apply now! #ProductMarketingManagerJobHampshire #ProductMarketingRole #B2BChannelMarketingExperience

I don't know who needs to hear this, but: Comms ≠ Marketing ≠ PR I'm a scientist by training and it took me an embarrassingly long time to figure out the subtle -- but substantial! -- differences between these functions as I have transitioned from the lab to having my own comms consultancy. Here's a **very simplified** rubric I came up with to describe the basic activites of these groups and how they overlap. Typically, for a biotech/techbio startup, you'll want to first engage a (sci) comms specialist to help you develop your corporate and scientific narrative and apply it to your key channels (pitch deck, website, maybe social media). Then, when you are ready to make a public announcement, you'll need a Public Relations expert who can connect you to reporters and can help tailor the comms messages to get coverage. Lastly, once you are ready to engage a boarder audience (typically of customers or patients), you'll be ready to engage a marketing expert who can create things like paid social campaigns and ads to drive specific outcomes (sales, signups, clicks, etc). Now, there are some people and agencies who do all of these functions. There are also lots of activities and similarity/differences that I didn't cover (audience and channels for two). But hopefully this is a good starting point for understanding how these functions work together to tell your company story. Do you have other questions about comms/PR/marketing? Ask away! Do you disagree with my description of these roles? Let me know!

Are you a marketing pro ready to take your career to the next level? Look no further! Join our team and bring your 5 years of marketing experience, along with expertise in digital and growth marketing. Manage social media platforms, craft engaging email campaigns, oversee web content and design, and if you've got SEO skills, that's a big plus! Let's drive success together. Apply now! 🚀 #Marketing #DigitalMarketing #CareerOpportunity #analyst

Marketing is hard as a founder. 🚫 And having been a founder, marketing is often what you want to sit closest to. After all, marketing is what reflects: - how others see you 👀 - how you speak 🗣️ - what you believe in 💭 - why do you want people to buy your products 💻 And one of the most important points not to mention is that it's typically how you make your money... So, you want to sit close to marketing, but here's the catch. If you don't have a trained eye for breaking down the third wall and putting yourself in your customers' shoes, you'll overcomplicate things. 😳 You see, the thing is, when you invent something, you understand why everything works together; therefore, you see value in every material or intricate detail that your product embodies. Consumers don't give AF. ✋ Everyone wants to know what's in it for me. Details dilute the purpose of your product, and a responsible founder or CEO is capable of looking around and realizing when they are too close to the problem at hand and allowing a team to come in and develop a proper position to scale attribution. 📈 Great leaders own their gifts and empower teams to overcome their weaknesses.

Marketing without strategy benefits. Marketing without a well-defined strategy can lead to missed opportunities and inefficiencies. Let’s explore some of the benefits you might miss out on without a solid marketing strategy: 1.           Develop Brand Recognition and a Cohesive Narrative: o A marketing strategy guides how you present your brand to the world. It helps you outline your mission, vision, and core values. By creating cohesive narratives, you build brand associations with your customers. Consistent recognition leads to increased trust and, ultimately, higher sales. 2.           Common Language Within Your Team: o Your marketing strategy isn’t a secret document; it’s a blueprint for your team’s DNA. It ensures everyone speaks the same language, understands the brand’s goals, and aligns efforts toward achieving them. 3.           Attract and Retain Customers Sustainably: o Focusing on building relationships rather than quick sales allows you to establish trust and loyalty. Long-term customer retention becomes possible when you prioritize meaningful connections over transactional interactions2. Remember, a well-crafted marketing strategy is essential for business success. Without it, you risk losing market share, missing out on potential customers, and falling behind competitors3. So, let’s embrace strategic planning and propel your brand forward! 😊

We are seeking a Marketing Coordinator that drives unified marketing efforts, ensuring brand consistency and lead generation based in the Philippines. You will be responsible for coordinating diverse marketing activities, the role focuses on lead generation and overall agency success. Learn more and apply here 👉 https://bit.ly/3TM02xv #MarketingCoordinator #Remotework #Freelancing #Philippines

🚨 WE ARE HIRING 🚨 Head of PR & Publicity – You First We are seeking a highly motivated 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻 𝗠𝗮𝗱𝗿𝗶𝗱 with an extensive network of contacts among key stakeholders in the sports and entertainment industry. The ideal candidate will be responsible for enhancing the visibility and public image of our talents by securing exclusive opportunities and managing their participation in high-profile events. Don't miss out this opportunity! Apply here: https://lnkd.in/drCWJSh5

Humans trust humans, not logos. This example says it all: Linkedin post by Microsoft: almost no reach.  Linkedin post by the CEO of Microsoft: viral. 7 reasons to start posting on your personal Linkedin: 1. 10x More Followers On average, employees' social media accounts attract 10 times more followers than company accounts. (use your company page for credibility, not reach) 2. 8x more engagement Content shared by employees gets 8 times more engagement. Personal stories resonate more than corporate messages. 3. 7x higher conversion rate Leads from employees' social media convert 7 times more often. Personal connections build trust and drive action. 4. Trust in recommendations 93% of consumers trust recommendations from people they know, versus 38% who trust brand messages. Word-of-mouth is powerful. 5. Personal value in B2B B2B customers are 2 times more likely to choose brands that convey personal value. 6. Brand values influence 63% of consumers say brand values influence their purchase decisions. 7. Attracting talent 69% of prospective employees avoid companies with poor reputations. Personal branding is not a simple trend. It's going to stay alive for a long time. Even more since AI is everywhere. PS: Microsoft's company page on Linkedin is not that bad, I just had to take an obvious example for this post PS2: If you want to post more on Linkedin but you don't have ideas/time, feel free to DM me. I can help.

what happens when you just keep cutting marketing? our research shows, that growth and pipeline suffers for the coming quarters. using G2 as the proxy for brand awareness, see what happened to two companies. we also validated that the pipeline and inbound suffered severely when the overall investment in brand and demand initiatives was cut. efficient growth does not mean growth at ZERO cost. efficient growth means grow as the market demands. it's time for companies to get back in the game or lose all together. tag someone who needs to read this today! love, Sangram