Publicación de Brad Russell

It takes a certain kind of person to work in PR. Someone who needs the pressure of a deadline and can't work without a ticking clock. Someone who thrives in a crisis and shines when everything goes to hell. Someone who doesn't mind constant rejection since 90% of pitches don't work out. Someone who is held to a "what have you done for me lately?" impossible standard. Someone who plans things meticulously yet understands those plans are moot 5 minutes later because the default setting is chaos and change. Someone who makes amends with the fact that everyone else thinks they can do your job better. Someone who routinely wakes up out of a dead sleep at 2 am because they're worried they misplaced a comma on a release scheduled for that morning. Someone who is OK with never truly being off because the media never sleeps. It's a strange world in which PR people live but we do it because we can't live without the pressure, the high of a great placement, and the mad scramble of crisis communications. Are we a little warped? Sure. That's fair. But we tell great freaking stories and we're never bored. #pr #publicrelations

#RemoteJobs Roll Call! Yall ready for some of my remote jobs to look through? I’m ready to meet the right talent for it! If I have you in the pipeline, you’re still in it for a role unless I get news of the company going in another direction. Here you go! Customer Success Manager Director of Strategic Finance Video Editor Sales Executive Account Executive Marketing Manager Relationship Manager Strategic Growth Manager To see all 30 jobs, reach out to me! DM or at Mrsfineprint@gmail.com. #jessicagotthejobs #talentdevelopment As always, let’s talk. The more you know what you’re looking for, the more focused I can respond. If you don’t know, see me in Talent Development.

Have you encountered a PR agency that promises experts but leaves you in the hands of a junior executive? 🤔 This can significantly affect the effectiveness of your communication strategy and waste your budget. At MarketCross, we ensure our clients always work with senior account directors, providing expert advice and quality service, regardless of the market. 🌎 🌐 Discover more about the importance of having expert advice and how to avoid the junior executive trap on our blog! 👉 https://lnkd.in/gz5pMUwT #PR #PublicRelations #MarketCross #StrategicCommunication #ExpertAdvice #CommunicationStrategy

New PR client: “Can we read the reporter’s article *before* it goes live?” 🤷♂️ PR firm: “Unfortunately, no.” PR client: “But what happens if there are mistakes?” PR firm: “Fair question. Reporters are usually happy to fix any *factual* errors.” PR client: “But what if—” PR firm: “Still no.” PR client: “Not even if —“ PR firm: “It’s not happening, and if we asked to read the piece before it’s published we’d burn that bridge.” PR client: 🤨 PR firm: 😐 PR client: 🤨 PR firm: 🫤 PR client: “Understood, I just like to have editorial control.” PR firm: “Us too. But that’s not how *earned media* works. You’ve got to trust the process.” PR client: “Can you at least make sure they include a link to our webs—“ PR firm: “Let it go. Deep breaths.” PR client: 🧘♂️ PR firm: 🙂 This is the way ✊ #publicrelations #mediarelations #b2btech

🚨 WE ARE HIRING 🚨 Head of PR & Publicity – You First We are seeking a highly motivated 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻 𝗠𝗮𝗱𝗿𝗶𝗱 with an extensive network of contacts among key stakeholders in the sports and entertainment industry. The ideal candidate will be responsible for enhancing the visibility and public image of our talents by securing exclusive opportunities and managing their participation in high-profile events. Don't miss out this opportunity! Apply here: https://lnkd.in/drCWJSh5

PR client: “Can you please have the reporter *change the headline* of this article we’re in?” 🤷♀️ PR agency: “Unfortunately, no, because it’s not factually innacurate.” 😐 PR client: “But it makes it seem like everyone does the same thing we do!” PR agency: “Two things: first, reporters generally don’t write their own headlines, editors who *carefully read the stories* do.” “Second, the *story itself* does a good job of explaining the competive landscape.” PR client: “But can’t you just ask if —“ PR agency: — “Sorry, we’re not willing to burn a bridge with this publication over a headline we don’t love.” PR client: “Not even if —“ PR agency: “Please trust us on this. It’s not our first rodeo.” PR client: 🤨 PR agency: 😐 PR client: 🤨 PR agency: 🫤 PR client: “Okay, okay. But maybe we ask that in the future—“ PR agency: “Deep breaths. Everything is going to be okay. Let’s pick our battles wisely.” PR client: (deep breaths) 🧘♀️ PR agency: 😉 This is the way ✊ #publicrelations #mediarelations #pr

PR isn’t media relations. PR isn’t writing press releases. PR isn’t writing bylines. PR isn’t analyst relations. PR isn’t measurement. PR isn’t messaging. PR isn’t crisis communications. PR isn’t media training. PR isn’t de-positioning competitors. PR isn’t thought leadership. PR isn’t event management. PR isn’t social media strategy. PR isn’t social media writing, calendaring & posting. PR isn’t a speaking program. PR isn’t an awards program. PR isn’t storytelling. PR isn’t always-on consultation for the C-Suite. PR isn’t attracting VCs or other funding sources. PR isn’t about creating a halo effect on your brand 😇 PR isn’t any one of these things. It’s *all of them* and many more. 🤯 So the next time some LinkedIn “guru” tells you that “PR is a dying industry,” don’t take the bait. Instead, keep elevating the clients who understand the insane value you bring to their marketing mix 💰 And wave to the naysayers as you skyrocket past them 🚀 This is the way ✊ #publicrelations #marketing

“We tried PR. It doesn't work.” I wholeheartedly disagree. It’s not that PR doesn’t work. It’s that something in the strategy or execution was off. PR helps you increase awareness and establish trust so you can build and maintain relationships with your audience. That, when executed correctly, works. When companies tell me they’ve tried PR and it didn’t work, they often mean that they sent out a press release... and nothing happened. While PR is more than just media relations, that’s usually where companies start - and end - their PR efforts. So what goes wrong? Likely one (or more) of the following: 👉 They don’t have a clear purpose for why they are pitching. They want to get press coverage but can't say what they want to happen as a result. 👉 They don’t have their messaging figured out. 👉 They don’t consider their audience and pitch the wrong outlets. 👉 Their website isn’t ready and they don’t have a way to capture and nurture new visitors. 👉 (Most likely) They don’t have the patience or stamina to see it through. PR isn’t a one-and-done/check-the-box strategy. If you want to get true ROI from your PR efforts, you must put in the work and commit to doing it for the long haul. PR is a marathon, not a sprint. If you want PR to work for you, treat it as such. #purposedrivenPR - - - - - - - - - - 👋 Hi, I'm Rhiannon. I help purpose-driven organizations (nonprofit and do-good companies) generate consistent media coverage and thought leadership opportunities to increase awareness, influence, and impact. Have a question about PR? DM me!

Hey y’all! Happy Tuesday. ROLES NO LONGER AVAILABLE #jobs Today is my last day to submit candidates for some of the roles I’ve been working on. I’ll be moving on to focus on other roles starting tomorrow. Please email me at Mrsfineprint@gmail.com with a 3-5 sentence professional summary if you want to apply. ⭐️Customer Success Manager-Remote, 100-106K ⭐️ Director of Strategic Finance- Remote, -160K-200K ⭐️Strategic Account Executive-On Site-TX, PA, NY, CA, WA, UT ⭐️Sales Executive- Remote- NY-300K-350K ⭐️Director, Brand Marketing-On Site-NY ⭐️Marketing Manager-Remote-NY, TX, UT, WA, CA, PA- $130K ⭐️Customer Experience Team Members- On Site- NY- 65K-75K ⭐️Video Editor- Remote, CA I have a total of 36 roles on this list. My remote only list has 36 roles on it. Feel free to email me or DM me for that list. Include a 3-5 professional summary if you apply to any roles you apply to. Blessed hunting and see yall tomorrow for more for more jobs. #jobshiring

It's Friday, we made it! I am working on recruiting for a Project Manager for an ad agency. This position requires a minimum of 5 years experience in agency project management. Fully remote, great benefits and culture, unlimited PTO. If you or someone in your network is interested in this opportunity, send them my way.