Publicación de Reed & Mackay España

At Quetzal Motivo, our expertise in MICE (Meetings, Incentives, Conferences, and Events) extends throughout #CentralAmerica, delivering customized, innovative, and high-impact #experiences. 🌎 Whether it's blending #luxury with adventure or combining #sustainability with creativity, we are always in tune with the latest trends shaping the event industry. In a world of ever-changing challenges, our team adapts with #agility, crafting unique, on-demand programs that exceed client expectations. From immersive eco-friendly initiatives to wellness-focused events or unforgettable experiences that leave participants in awe, we tailor every aspect of your #event. 💼✨ At Quetzal Motivo, we understand that today’s MICE trends are not just about organizing events, but about creating memorable, purpose-driven experiences. Ready to elevate your next corporate event? Let us make it extraordinary. 🌟 #MICE #QuetzalMotivo #CentralAmericaEvents #TailoredExperiences #EventTrends #DMC #Incentice

At Quetzal Motivo, our expertise in MICE (Meetings, Incentives, Conferences, and Events) extends throughout #CentralAmerica, delivering customized, innovative, and high-impact #experiences. 🌎 Whether it's blending #luxury with adventure or combining #sustainability with creativity, we are always in tune with the latest trends shaping the event industry. In a world of ever-changing challenges, our team adapts with #agility, crafting unique, on-demand programs that exceed client expectations. From immersive eco-friendly initiatives to wellness-focused events or unforgettable experiences that leave participants in awe, we tailor every aspect of your #event. 💼✨ At Quetzal Motivo, we understand that today’s MICE trends are not just about organizing events, but about creating memorable, purpose-driven experiences. Ready to elevate your next corporate event? Let us make it extraordinary. 🌟 #MICE #QuetzalMotivo #CentralAmericaEvents #TailoredExperiences #EventTrends #DMC #Incentice

Congrats to Sam Lippman, Ellen and the Lippman Connects team on delivering another outstanding #ECEF event on Wednesday (29th) this week. It was a bit different for me . . . I think I have been to every one of these events since it launched, but this is my first sitting on the "other" side - meaning the supplier/partner (consultant) side. Believe it or not, I think I took more away with this perspective, perhaps because I didn't go in with an already pre-defined set of challenges. Sessions by Ken Holsinger and Greg Topalian were a highlight for me, as was hearing the inspiring words of Bob Priest-Heck, but there were plenty of takeaways. Here are a few of the more important messages I heard: - TRUST > Shows are the most trusted source of information and have become even more trusted in the last year . . . but we have to keep working to maintain that trust. - DIGITAL > Tied to the point above - we can deliver trusted information (knowledge) in various forms, including digital; in some cases, digital may offer greater revenue opportunities than live. - CHANGE > To grow and effect change you must pick a north star, accept failure and plan to adjust, many times. - CHANGE FACTORS > Tenacity, energy and resilience are critical when affecting change. - CONNECTING > Facilitating meaningful connections will not be optional in the future; this will be built in - a requirement for all events (and may be solved by an entity outside our industry). - MEANING > Shows bring people together and allow them to be part of something bigger; shows are enormously powerful in this way. - VALUE > The audience is often forgotten in the show equation; attendees will pay for value and the right experience (think VIP programs; Shoptalk). #eventprofs #expo #tradeshows

How do you take your corporate event from good to great? The first step is understanding your audience, advised Senior Event Marketing Leader Kimberly Kee — who has managed event programs for MCI, Hughes, Boeing, Arrow and TeamViewer — during a session at #EXHIBITORLIVE 2024. “Be prepared to ask a lot of questions to find out where you need to focus your planning priorities,” she said. “Understand both objective and subjective data by using online survey tools combined with more personal tactics.” Check out our overview of 9 more steps for planning a great corporate event. Got a tip? Please share.

Moment planning will be hottest trend in events in 2025. Planning moments > planning events. I mapped many of the touchpoints that build up an event experience for you. This is the framework I use to quickly identify where my clients need help. Before During After the event. ———————————————————— Events that will thrive in 2025 will switch to moment planning. What is moment planning? The idea is to add an element of surprise, delight, and value at every step of the attendee journey. Breaking down the event in moments and then thinking about how to make that moment special is the best way to be remembered. ———————————————————— What is pushing moment planning? - Short attention spans. - Social media pervasiveness. - Event industry growth. ———————————————————— How do you leverage moment planning for your event? Use this map to identify all the moments in your event. Prioritize the touchpoints. Add surprise, delight, and clear value at every step. After working with many clients, I can easily say that some moments are more important than others. ———————————————————— What are the most important touchpoints for your event? P.S. This morning I shared a deep dive on how to use this map in my newsletter. For FREE. Don't miss the next issue. https://lnkd.in/gtGXp27i

Events have been disrupted forever. This is not 2019. To think that the pandemic did not bring any change to the event industry is naive at best. The fact we have to attach the words ‘in-person’ next to the word events tells you a story of change. The reality is that the concept of ‘events’ has never been more fluid. In-person Virtual Hybrid Async But also recorded content and event-led go to market are emerging trends redefining how we look at our industry. The priority today for you is to understand the medium. Medium myopia can derail your event. I put together this graphic summing up how we approach our clients depending on their prevalent medium. If you run complex event programs, this is a helpful guide to understand: - Priorities - Session Types - Concerns I’ve published over 200 unique pieces of content over the past 12 months and more than 65 frameworks. It’s a lot to digest. This guide can help you cut through the noise. What resonates with you?

Con gran alegría, os compartimos a los finalistas de Event Industry Entrepreneur 🏆 Con esté reconocimiento deseamos destacar a la persona que haya fundado la mejor empresa de la industria MICE, o una start up prometedora de revolucionar el mercado aportando valor añadido al cliente final, durante los últimos 36 meses. Os presentaremos al ganador en la VI edición de los MPI Iberian Awards, del capítulo Ibérico de MPI (Meeting Professionals International), que se llevará a cabo el 11 de abril en Barcelona, como parte de las festividades del GMID (Global Meetings Industry Day)🏅🌟 ¿Os interesaría presenciar en vivo la revelación del ganador? ➡️ ¡Última llamada!: https://bit.ly/GMID_2024 ¡Felicidades a los finalistas por su logro! 🎉 🇬🇧 With great joy, we share with you the finalists of the Event Industry Entrepreneur Award 🏆 With this recognition, we aim to highlight the individual who has founded the best company in the MICE industry, or a promising start-up poised to revolutionize the market by providing added value to the end customer, over the last 36 months. We will announce the winner at the 6th edition of the MPI Iberian Awards, hosted by the Iberian chapter of MPI (Meeting Professionals International), taking place on April 11th in Barcelona, as part of the celebrations of GMID (Global Meetings Industry Day) 🏅🌟 Would you be interested in witnessing the live announcement of the winner? ➡️ Last Call!: https://bit.ly/GMID_2024 Congratulations to the finalists on their achievement! 🎉 #MPIIberianAwards #GMID2024 #MPIIberianChapter #MPI #MICE #EventProfs #MeetingsIndustry #ConferencePlanner #EventTech #EventPlanning #CorporateEvents #TradeShows #EventManagement #EventMarketing #JuntosBrillamosMás

We invite you to join our online summit on June 6, hosted by IE University Corporate Relations, the Center for Corporate Learning and the Center for Health & Well-being!   Led by 20 wonderful experts sharing science-based knowledge of well-being and practices on how to take a holistic approach to being our best and be able to implement it into your organization.   PLEASE REGISTER FOR THE ONLINE EVENT HERE : https://lnkd.in/eauNBf-e. William Davila Valeri, Prof. dr. Nick van Dam, Lisa Bevill, Enrique de Miguel, Eliana El Hage, Sufiyan Javeed Sait, Isabelle Delacave, Adriana Grossmann, Diana Gonzalez Leon, Emilia Moncure, Irina Deneanu, Tadea Querejazu Escauriaza, Fiorella Gamero, Andrés Meoli, Beatriz Pérez García, Jorge Sánchez Paniagua, Ana Pumar Silveira